Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
info_outline Sales Promotion Strategies, with Stephen WoessnerOnward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
info_outline Podcasting for Business, with Harry MortonOnward Nation
In this episode of Onward Nation — Harry Morton, founder of premium podcast agency Lower Street, shares how to get at those juicy buried pieces that can help your podcast stand out from the crowd. Plus — he explains how to ensure that your audience can find your content, and he offers tips for slicing and dicing it so that your podcast can become a powerful piece of cornerstone content.
info_outline LinkedIn Marketing Strategy, with Mandy McEwenOnward Nation
Mandy McEwen from Mod Girl Marketing is an expert at helping clients maximize the impact of their content on LinkedIn and Facebook — and getting more right-fit leads.
info_outline Podcasting for Thought Leadership, with Mark ColganOnward Nation
In this episode of Onward Nation — expert Mark Colgan from Speak On Podcasts explains how to prepare yourself to be an ideal podcast guest, how to connect with hosts whose audiences would best benefit from your expertise, and how to nail the interview and spark interest in yourself and your company.
info_outline Business Scaling Strategy, with Michael ZipurskyOnward Nation
In this episode of Onward Nation — Michael Zipursky, CEO and co-founder of Consulting Success, shares why your authentic story is one of the most powerful business assets you have at your disposal.
info_outline PR Strategy Plan, with Leslie PerinoOnward Nation
In this episode of Onward Nation — PR expert Leslie Perino from Pensacola, Florida-based advertising agency EW Bullock shares tips and strategies that can help you bring visibility to your website through the power of a news blog.
info_outline Episode 1024: Social media presence for business, with Jason YormarkOnward Nation
In this episode of Onward Nation — social media marketing expert Jason Yormark from Socialistics offers tips and strategies for mastering the impact of your social media presence to establish your authority, build your brand, and improve the quality (and quantity!) of your leads.
info_outline Episode 1023: Create a Vivid Vision, with Graeme StrachanOnward Nation
Founder, and CEO of ViTL Solutions, Graeme Strachan, discusses why it’s so important to him to be as transparent as possible with their clients about who his company is and where they're going. He shares why he ensures that clients align with ViTL in terms of values and priorities to ensure a positive relationship going forward and shares a little about how they look for long-term strategic partners. For more on operating with integrity, check out episode 1023 of the Onward Nation Podcast
info_outline Episode 1022: Achieving Long Term Goals One Step at a Time, with Dorie ClarkOnward Nation
In this week’s episode of Onward Nation — renowned business thinker and author Dorie Clark shares the driving principle behind playing the long game in accomplishing your goals. In our conversation, she discusses why it’s so important to think long-term — even making plans for ten years down the line.
info_outlineLt. Col. Rob “Waldo” Waldman, CSP, CPAE, MBA – The Wingman is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo. A graduate of the Air Force Academy, Waldo is a decorated combat fighter pilot and an expert in helping leaders and organizations accelerate performance in changing environments.
A highly experienced veteran with over 2,650 flight hours, Waldo flew 65 combat missions in Iraq and in Kosovo during Operation Allied Force. Some of his military honors include five Air Medals, two Aerial Achievement Medals, four Air Force Commendation Medals, and two Meritorious Service Medals.
Waldo overcame massive claustrophobia and a fear of heights to become a fighter pilot, and he believes that the key to building a culture of trust lies with your wingmen, the men and women in your life who help you to overcome obstacles, adapt to change, and achieve success. In business and life, you should never fly solo!
In addition to his speaking business, Waldo is also founder and President of The Wingman Foundation, a 501(c)(3) whose mission is to build funds and awareness for soldiers, veterans and their families in need.
Waldo is an inductee into the prestigious professional Speakers Hall of Fame and his clients include Marriott, Hewlett-Packard, UPS and Verizon. He’s been featured on Fox & Friends, CNN, MSNBC, Inc. Magazine and The Harvard Business Review.
What you’ll learn about in this episode:
- How the outbreak of the global pandemic has impacted our business outlook, mindset, and priorities, and why learning how to pivot your business is crucial
- Why business owners have had to learn to adapt to today’s many challenges, and why new tactics and tools are needed to propel your business forward after a pivot
- How Waldo has successfully pivoted his business to a virtual environment by shifting systems and technologies rather than trying to create a new business out of the existing one
- Why especially during the difficult times, it’s crucial to research, network, and reinvest in your business even at the cost of revenue
- Why vulnerability and being willing to say the three most important words you can say you need help is vital especially during challenges
- Why it’s important to continue learning and growing, but it is just as or more important to execute on what you’re learning
- Why Waldo believes your business needs to be “a mint chocolate chip brand in a vanilla chocolate world”
- Why breaking out of your area of expertise is possible but takes careful research and asking the right questions, and why expressing vulnerability here is important
- Why learning how to pivot your business means not just expressing vulnerability but equally means offering to be helpful and focusing on serving others
- Why lifting others up when they are at their lowest can be a powerful way to create real joy in your life, especially when you are at your lowest
Resources:
- A.C.E. Academy: https://ace.yourwingman.com/ace-training-system-b2c/
- Mission Ready video series: www.yourwingman.com/mr
- LinkedIn: www.linkedin.com/in/waldowaldman/
- Facebook: www.facebook.com/WaldoYourWingman
- Twitter: @waldowaldman
Additional Resources:
- Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
- Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
- Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
- Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/