How to Cultivate Gratitude, with Stephen Woessner
Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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Sales Promotion Strategies, with Stephen Woessner
Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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Podcasting for Business, with Harry Morton
Onward Nation
In this episode of Onward Nation — Harry Morton, founder of premium podcast agency Lower Street, shares how to get at those juicy buried pieces that can help your podcast stand out from the crowd. Plus — he explains how to ensure that your audience can find your content, and he offers tips for slicing and dicing it so that your podcast can become a powerful piece of cornerstone content.
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LinkedIn Marketing Strategy, with Mandy McEwen
Onward Nation
Mandy McEwen from Mod Girl Marketing is an expert at helping clients maximize the impact of their content on LinkedIn and Facebook — and getting more right-fit leads.
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Podcasting for Thought Leadership, with Mark Colgan
Onward Nation
In this episode of Onward Nation — expert Mark Colgan from Speak On Podcasts explains how to prepare yourself to be an ideal podcast guest, how to connect with hosts whose audiences would best benefit from your expertise, and how to nail the interview and spark interest in yourself and your company.
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Business Scaling Strategy, with Michael Zipursky
Onward Nation
In this episode of Onward Nation — Michael Zipursky, CEO and co-founder of Consulting Success, shares why your authentic story is one of the most powerful business assets you have at your disposal.
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PR Strategy Plan, with Leslie Perino
Onward Nation
In this episode of Onward Nation — PR expert Leslie Perino from Pensacola, Florida-based advertising agency EW Bullock shares tips and strategies that can help you bring visibility to your website through the power of a news blog.
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Episode 1024: Social media presence for business, with Jason Yormark
Onward Nation
In this episode of Onward Nation — social media marketing expert Jason Yormark from Socialistics offers tips and strategies for mastering the impact of your social media presence to establish your authority, build your brand, and improve the quality (and quantity!) of your leads.
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Episode 1023: Create a Vivid Vision, with Graeme Strachan
Onward Nation
Founder, and CEO of ViTL Solutions, Graeme Strachan, discusses why it’s so important to him to be as transparent as possible with their clients about who his company is and where they're going. He shares why he ensures that clients align with ViTL in terms of values and priorities to ensure a positive relationship going forward and shares a little about how they look for long-term strategic partners. For more on operating with integrity, check out episode 1023 of the Onward Nation Podcast
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Episode 1022: Achieving Long Term Goals One Step at a Time, with Dorie Clark
Onward Nation
In this week’s episode of Onward Nation — renowned business thinker and author Dorie Clark shares the driving principle behind playing the long game in accomplishing your goals. In our conversation, she discusses why it’s so important to think long-term — even making plans for ten years down the line.
info_outlinePodcasting for Thought Leadership — Elevate your influence and develop your storytelling skills through our guide on podcasting for thought leadership.
Podcasting for Thought Leadership? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful—not selling, but helping. When I say cornerstone content, I mean content that’s big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones.
In today’s episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy.
Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we’ve been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones.
What you’ll learn in this episode is about podcasting for thought leadership:
- Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on podcasting for thought leadership niche.
- What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents
- How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel
- Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts
- Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content
- What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients
- Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy
- Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key
- How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences
- Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms
Additional Resources:
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- Tune in to this episode of Podcasting for Business with Harry Morton to elevate your knowledge about podcasting for thought leadership.
- Learn more about podcasting for thought leadership, and you can find Mark here.
- Book a call with Mark and his team: https://speakonpodcasts.com/strategy
- LinkedIn: www.linkedin.com/in/markcolganmarketing/
- LinkedIn: www.linkedin.com/company/speak-on-podcasts/
- Twitter: @MarkOnPodcasts