Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
info_outline Sales Promotion Strategies, with Stephen WoessnerOnward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
info_outline Podcasting for Business, with Harry MortonOnward Nation
In this episode of Onward Nation — Harry Morton, founder of premium podcast agency Lower Street, shares how to get at those juicy buried pieces that can help your podcast stand out from the crowd. Plus — he explains how to ensure that your audience can find your content, and he offers tips for slicing and dicing it so that your podcast can become a powerful piece of cornerstone content.
info_outline LinkedIn Marketing Strategy, with Mandy McEwenOnward Nation
Mandy McEwen from Mod Girl Marketing is an expert at helping clients maximize the impact of their content on LinkedIn and Facebook — and getting more right-fit leads.
info_outline Podcasting for Thought Leadership, with Mark ColganOnward Nation
In this episode of Onward Nation — expert Mark Colgan from Speak On Podcasts explains how to prepare yourself to be an ideal podcast guest, how to connect with hosts whose audiences would best benefit from your expertise, and how to nail the interview and spark interest in yourself and your company.
info_outline Business Scaling Strategy, with Michael ZipurskyOnward Nation
In this episode of Onward Nation — Michael Zipursky, CEO and co-founder of Consulting Success, shares why your authentic story is one of the most powerful business assets you have at your disposal.
info_outline PR Strategy Plan, with Leslie PerinoOnward Nation
In this episode of Onward Nation — PR expert Leslie Perino from Pensacola, Florida-based advertising agency EW Bullock shares tips and strategies that can help you bring visibility to your website through the power of a news blog.
info_outline Episode 1024: Social media presence for business, with Jason YormarkOnward Nation
In this episode of Onward Nation — social media marketing expert Jason Yormark from Socialistics offers tips and strategies for mastering the impact of your social media presence to establish your authority, build your brand, and improve the quality (and quantity!) of your leads.
info_outline Episode 1023: Create a Vivid Vision, with Graeme StrachanOnward Nation
Founder, and CEO of ViTL Solutions, Graeme Strachan, discusses why it’s so important to him to be as transparent as possible with their clients about who his company is and where they're going. He shares why he ensures that clients align with ViTL in terms of values and priorities to ensure a positive relationship going forward and shares a little about how they look for long-term strategic partners. For more on operating with integrity, check out episode 1023 of the Onward Nation Podcast
info_outline Episode 1022: Achieving Long Term Goals One Step at a Time, with Dorie ClarkOnward Nation
In this week’s episode of Onward Nation — renowned business thinker and author Dorie Clark shares the driving principle behind playing the long game in accomplishing your goals. In our conversation, she discusses why it’s so important to think long-term — even making plans for ten years down the line.
info_outlineLinkedIn Marketing Strategy? Learn tips to boost your professional network and enhance brand visibility. Guide on LinkedIn marketing strategy.
LinkedIn marketing strategy is our focus on today’s topic here at Onward Nation — Our special guest expert and I today are going to dig into and slice apart strategies and tactics you can take and use to build a Facebook Group and how to find and engage with your right-fit prospects on LinkedIn.
Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing.
Mandy and I are going to cover both Facebook and LinkedIn Marketing strategies. We may meander a bit between the two topics, but there’s no doubt you’ll walk away with several golden nuggets that you can apply to your business.
What you’ll learn in this episode is about LinkedIn marketing strategy:
- How Mandy started her agency in 2010 after discovering her love of marketing, and how she uses her marketing skills to help business and agency owners
- How Mandy came to focus on Facebook and LinkedIn marketing strategy, and how Mandy’s agency excels in helping create impactful personal brands for clients
- Why Mandy believes that leveraging your connections, mailing list, and friends is the key to launching a thriving Facebook community
- How Mandy grew her business to six figures entirely through organic growth and through her Facebook group
- Why Mandy is focused on mastering the LinkedIn algorithm and utilizing LinkedIn to help humanize brands and tell their stories
- Why LinkedIn’s algorithm is focused on personal connections and conversations more than anything else, and what changes you can make to improve your ranking
- How to do keyword research through LinkedIn to help your content gain visibility on the platform
- What steps to take to maximize the visibility of your content on LinkedIn, and how to slice and dice bigger content into smaller pieces that can be repurposed
- How to get assistance from others on LinkedIn to help boost your posts while helping them boost their own
- Why all of Mandy’s LinkedIn messaging and marketing strategies can work just as well on Facebook
Resources:
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- Read this blog from Mod Girl Marketing to expand your knowledge about LinkedIn marketing strategy: How Often Should You Be Posting On LinkedIn?
- Learn more about the newest and most effective LinkedIn marketing strategy, and you can find Mandy here.
- LinkedIn: www.linkedin.com/in/mandymcewen/
- LinkedIn: www.linkedin.com/company/mod-girl-marketing-llc/
- Facebook: www.facebook.com/mod.girl.marketing
- Twitter: @MandyModGirl
- Twitter: @ModGirlMktg