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Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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Sales Promotion Strategies, with Stephen Woessner
Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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Podcasting for Thought Leadership, with Mark Colgan
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PR Strategy Plan, with Leslie Perino
Onward Nation
In this episode of Onward Nation — PR expert Leslie Perino from Pensacola, Florida-based advertising agency EW Bullock shares tips and strategies that can help you bring visibility to your website through the power of a news blog.
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Episode 1024: Social media presence for business, with Jason Yormark
Onward Nation
In this episode of Onward Nation — social media marketing expert Jason Yormark from Socialistics offers tips and strategies for mastering the impact of your social media presence to establish your authority, build your brand, and improve the quality (and quantity!) of your leads.
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Episode 1023: Create a Vivid Vision, with Graeme Strachan
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Founder, and CEO of ViTL Solutions, Graeme Strachan, discusses why it’s so important to him to be as transparent as possible with their clients about who his company is and where they're going. He shares why he ensures that clients align with ViTL in terms of values and priorities to ensure a positive relationship going forward and shares a little about how they look for long-term strategic partners. For more on operating with integrity, check out episode 1023 of the Onward Nation Podcast
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Episode 1022: Achieving Long Term Goals One Step at a Time, with Dorie Clark
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In this week’s episode of Onward Nation — renowned business thinker and author Dorie Clark shares the driving principle behind playing the long game in accomplishing your goals. In our conversation, she discusses why it’s so important to think long-term — even making plans for ten years down the line.
info_outlinePR Strategy Plan — Learn tactics for successful communication campaigns and improve your business by exploring our guide on PR strategy plan.
PR strategy plan is our topic for today’s episode of Onward Nation — Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and PR strategies, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns.
Leslie has more than 25 years of experience leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client’s business and challenges. She believes that a greater understanding of her client’s businesses leads to more innovative and successful campaigns.
We will highlight the 5 PR channels you already have available to you right now and how to use them effectively. We’ll also break down why distribution lists matter — and — how to spot a bad list.
What you’ll learn in this episode is about PR strategy plan:
- How Leslie’s career began with a love of magazines and a passion for advertising, and how that evolved into an understanding of PR strategy plan for business
- Why there are five key PR channels: Facebook, Instagram, Twitter, LinkedIn, and your own personal website
- What steps you can take to leverage your website to become a powerful PR channel, and why utilizing the blog feature is key to generating traffic
- Why recognizing the areas in which you are an expertise and sharing content with your audience relating to your expertise can help you get noticed
- Why it takes time to see the results of your PR efforts, and why a powerful news hook is crucial for extracting value from your PR strategies
- Why your PR strategies should be centered around getting to the point and starting a conversation with your audience
- How to identify the things you can share that are worthy of being newsworthy, and why knowing the audience you’re trying to reach is important
- Leslie shares how she and her team help their clients, using some of their zoo clients as examples
- How to turn your big wins into helpful content that can lead the way for other business owners, and why the third party endorsement is the Holy Grail of PR
- Why public relations is a marathon, not a sprint, and why it takes practice and patience to see your PR strategy plan take off
Additional Resources:
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- Elevate your insights about the PR strategy plan by reading this blueprint: How To Build A Better Press Release
- Learn more about the PR Strategy plan, and you can find Leslie here.
- LinkedIn: www.linkedin.com/in/lesliemichenerperino/
- LinkedIn: www.linkedin.com/company/e-w–bullock-associates/
- Facebook: www.facebook.com/EWBullock
- Twitter: @EWBullock