Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
info_outline Sales Promotion Strategies, with Stephen WoessnerOnward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
info_outline Podcasting for Business, with Harry MortonOnward Nation
In this episode of Onward Nation — Harry Morton, founder of premium podcast agency Lower Street, shares how to get at those juicy buried pieces that can help your podcast stand out from the crowd. Plus — he explains how to ensure that your audience can find your content, and he offers tips for slicing and dicing it so that your podcast can become a powerful piece of cornerstone content.
info_outline LinkedIn Marketing Strategy, with Mandy McEwenOnward Nation
Mandy McEwen from Mod Girl Marketing is an expert at helping clients maximize the impact of their content on LinkedIn and Facebook — and getting more right-fit leads.
info_outline Podcasting for Thought Leadership, with Mark ColganOnward Nation
In this episode of Onward Nation — expert Mark Colgan from Speak On Podcasts explains how to prepare yourself to be an ideal podcast guest, how to connect with hosts whose audiences would best benefit from your expertise, and how to nail the interview and spark interest in yourself and your company.
info_outline Business Scaling Strategy, with Michael ZipurskyOnward Nation
In this episode of Onward Nation — Michael Zipursky, CEO and co-founder of Consulting Success, shares why your authentic story is one of the most powerful business assets you have at your disposal.
info_outline PR Strategy Plan, with Leslie PerinoOnward Nation
In this episode of Onward Nation — PR expert Leslie Perino from Pensacola, Florida-based advertising agency EW Bullock shares tips and strategies that can help you bring visibility to your website through the power of a news blog.
info_outline Episode 1024: Social media presence for business, with Jason YormarkOnward Nation
In this episode of Onward Nation — social media marketing expert Jason Yormark from Socialistics offers tips and strategies for mastering the impact of your social media presence to establish your authority, build your brand, and improve the quality (and quantity!) of your leads.
info_outline Episode 1023: Create a Vivid Vision, with Graeme StrachanOnward Nation
Founder, and CEO of ViTL Solutions, Graeme Strachan, discusses why it’s so important to him to be as transparent as possible with their clients about who his company is and where they're going. He shares why he ensures that clients align with ViTL in terms of values and priorities to ensure a positive relationship going forward and shares a little about how they look for long-term strategic partners. For more on operating with integrity, check out episode 1023 of the Onward Nation Podcast
info_outline Episode 1022: Achieving Long Term Goals One Step at a Time, with Dorie ClarkOnward Nation
In this week’s episode of Onward Nation — renowned business thinker and author Dorie Clark shares the driving principle behind playing the long game in accomplishing your goals. In our conversation, she discusses why it’s so important to think long-term — even making plans for ten years down the line.
info_outlinePodcasting for Business — Unlock the potential of podcasts to drive growth for your business. Explore our guide on podcasting for business.
Podcasting for business is our topic for this episode of Onward Nation. We dive deep into cornerstone content — what it is, why it matters, and how to wield it effectively. In the world of agencies, there’s often a misstep when it comes to crafting a robust content strategy. We tend to veer towards churning out countless bite-sized pieces of content rather than focusing on something more substantial. It’s understandable — the idea of creating a single, monumental piece of content can seem daunting when compared to the allure of producing a multitude of smaller ones.
But here’s the thing — creating cornerstone content is the key to establishing authority in your niche. It’s about crafting content that not only serves as the foundation for your promotional efforts but also generates a plethora of smaller, valuable pieces. We’re not just defining cornerstone content — we’re showing you how to create, slice, and dice it into smaller cobblestones.
Joining me is an absolute expert in the field — Harry Morton, the brilliant mind behind Lower Street, a premium podcast agency. Harry and his team are all about cutting through the noise and launching standout shows.
We explore the strategies, pitfalls, and insider secrets to mastering the art of podcasting for businesses and crafting cornerstone content that demands attention.
Whether you’re a seasoned pro or just dipping your toes into the podcasting for business waters, this episode is packed with actionable insights to help you take your content game to the next level.
What you’ll learn in this episode is about podcasting for business:
- How Harry realized the potential of podcasting for business and founded Lower Street, and why he believes it is never too late to start a podcast
- How podcasting for business can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
- What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
- Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
- How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
- Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
- Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
- What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
- What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content
Resources:
- Enhance your insights about podcasting in business by listening to our podcast: Turning a Podcast into a Business, with David Mammano
- Ask us about our Narrated Interview service that elevates a regular interview-based podcast to something unique to your brand. Don’t just start ANOTHER podcast, start something special: https://lowerstreet.co/narrative-podcast-service
- Learn more about podcasting in business, and you can find Harry Morton here.
- LinkedIn: https://www.linkedin.com/in/harrymorton/
- LinkedIn: www.linkedin.com/company/lower-street/
- Facebook: www.facebook.com/lowerstreetmedia
- Twitter: @podcastharry