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Bullseye: Target Audience Tips for Entrepreneurs

Your Next Avenue Podcast

Release Date: 07/25/2019

Business Plan Tips for Entrepreneurs show art Business Plan Tips for Entrepreneurs

Your Next Avenue Podcast

In this episode of Your Next Avenue, host Richard Eisenberg talks with Carrie Hurwitz Williams and Jake Nice who offer insights and advice for midlife entrepreneurs about writing a winning business plan. They talk about: what a business plan is, why an entrepreneur needs one, what to include in a business plan and what to leave out, how long it takes to draft a business plan and how often to update it. 

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Bullseye: Target Audience Tips for Entrepreneurs show art Bullseye: Target Audience Tips for Entrepreneurs

Your Next Avenue Podcast

In this episode of Your Next Avenue, host Richard Eisenberg is joined by Lola Rain (vice president of marketing for Embodied Labs) and Josh Bois (CEO of Global Capital Network) to discuss how midlife entrepreneurs can find and reach their target audience, use social media effectively and avoid making mistakes when advertising.

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55, Unemployed and Faking Normal show art 55, Unemployed and Faking Normal

Your Next Avenue Podcast

In this episode of the free, 20-minute Your Next Avenue podcast, Elizabeth White (a Next Avenue Influencer in Aging) offers smart, sometimes difficult, advice becoming both resilient and realistic if you’re out of work and over 50. The author of Fifty-Five, Unemployed, and Faking Normal: Your Guide to a Better Lifetalks with Next Avenue’s Work & Purpose channel editor Richard Eisenberg about "getting off your throne," resilience circles and the "new normal" of work.

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The New Rules of Work After 50 show art The New Rules of Work After 50

Your Next Avenue Podcast

George Schofield, a developmental psychologist, entrepreneur, career switcher, author of How Do I Get There From Here?, Next Avenue Influencer in Aging and adviser on career planning, retirement and life crafting after 50, talks with ‘Your Next Avenue’ host Richard Eisenberg about how to keep your skills up to date so you can keep working or return to work in retirement and other topics.

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Why People 50+ Don't Get Hired show art Why People 50+ Don't Get Hired

Your Next Avenue Podcast

In the podcast interview, Gershon talks about: what’s wrong with the job-hunting process; the frustrations of job applicants over 50; the “black hole” syndrome of job applications; dealing with those despicable applicant tracking systems (ATS) that weed out resumés; age discrimination in the job search process; effective and ineffective ways to network to get hired; the fallacy of the “personal brand” that so many career “experts” push and using LinkedIn to get a job.

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Age Discrimination and 50+ Job Hunters show art Age Discrimination and 50+ Job Hunters

Your Next Avenue Podcast

Richard Eisenberg interviews Lori Rassas, an employment lawyer and author of Over the Hill But Not the Cliff: 5 Strategies for 50+ Job Seekers to Push Past Ageism & Find a Job in the Loyalty-Free Workplace and The Perpetual Paycheck: Volumes 1 and 2. Rassas discusses why she thinks age discrimination towards job applicants over 50 is getting worse and tells what applicants can do about it.

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Finding Meaningful Work show art Finding Meaningful Work

Your Next Avenue Podcast

Host Richard Eisenberg interviews Shawn Askinosie, a former successful criminal defense lawyer who switched careers to find meaningful work by starting Askinosie Chocolate in Springfield, Mo., where he’s the CEO. Forbes has called it one of the 25 Best Small Companies in America, and the 16-person small business has a big heart, sharing profits with its farmer partners and feeding 2,600 students in Tanzania and the Philippines through its A Product of Change program.

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Launching an Encore Career show art Launching an Encore Career

Your Next Avenue Podcast

Interview with Marci Alboher of Encore.org and author of The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life. Host Richard Eisenberg learns Alboher's advice on what an encore career is, how to prepare for one, how to find a nonprofit that might want your skills and services, Encore Fellowships and Encore.org’s Generation to Generation initiative where people 50+ assist young people.

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Making a Career Pivot After 50 show art Making a Career Pivot After 50

Your Next Avenue Podcast

Your Next Avenue podcast host Richard Eisenberg interviews Marc Miller of CareerPivot.com for advice on making a career pivot after 50, how to switch fields and how not to, what it takes to make a career pivot, who can help you do it. Read the detailed show notes from this episode.

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Part-Time Work in Retirement show art Part-Time Work in Retirement

Your Next Avenue Podcast

Nancy Collamer, a career coach, Next Avenue blogger and author of Second-Act Careers discusses launching a new career later in life.

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More Episodes

In this episode of Your Next Avenue, host Richard Eisenberg is joined by Lola Rain (vice president of marketing for Embodied Labs) and Josh Bois (CEO of Global Capital Network) to discuss how midlife entrepreneurs can find and reach their target audience, use social media effectively and avoid making mistakes when advertising.