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Pitchwerks #145 - John Feghali | Toaster Party

The Pitchwerks Podcast

Release Date: 07/24/2019

Pitchwerks #161 - John Dick | CivicScience show art Pitchwerks #161 - John Dick | CivicScience

The Pitchwerks Podcast

This week, John Dick, CEO of the super-advanced market research firm CivicScience is in the Epicast studios, and he’s got the goods, turning his appearance into one of the strongest shows we’ve ever done. Talking with Scot MacTaggart about everything from unexplored market connections to the specific mechanics of the CivicScience sales funnel, John gives a master class in managing your business, explaining mature tactics and philosophies that are making CivicScience into the obvious choice for major consumer brands.

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Pitchwerks #160 - Jon Shanahan | The Kavalier show art Pitchwerks #160 - Jon Shanahan | The Kavalier

The Pitchwerks Podcast

A few years ago, Jon Shanahan was making a good living, following a fairly mainstream career path, and decided to start a YouTube channel called The Kavalier, where he reviews and recommends mens clothing, shoes, watches and more.  He’s now produced well over 600 videos, he has 90,000 subscribers, and The Kavalier is his full-time job. This week, Jon comes in to talk to Scot MacTaggart about how he mustered the courage and energy to pivot out of a perfectly good career situation, overcome the predictable doubts about his new path, and put food on the table for his kids. 

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Pitchwerks #159 - Mitch Turck | Game of Origin show art Pitchwerks #159 - Mitch Turck | Game of Origin

The Pitchwerks Podcast

This week, we take it a little easy and let Scot MacTaggart’s friend Mitch Turck bring Origin, his new card game into the studio so our celebrity panel can try it out!  Origin is a combination of history trivia and poker, where the players guess when events happened, and try to convince other players that their guesses are correct. By day, Mitch is a transportation and autonomous vehicles expert, but in his spare time, he has been developing Origin to launch on Kickstarter where it can now be found.  The other players in the room are Jared Raszewski, the CEO of Dissolves from last...

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Pitchwerks #158 - Jared Raszewski | Dissolves show art Pitchwerks #158 - Jared Raszewski | Dissolves

The Pitchwerks Podcast

If you’re tired of measuring and scooping powdered drink mix, this week’s guest will interest you.  Jared Raszewski is the founder of Dissolves, and he has invented the Tide Pod of drink mixes. Like the name says, the pod dissolves in your drink!  It’s completely safe for all diets, and solves a lot of different problems of measuring, mixing, and cleanup. Jared talks to Scot about what he learned in the University of Pittsburgh’s Blast Furnace, Founder Institute and AlphaLab Gear, the decisions he has made along the way, and where he sees things going from here.

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Pitchwerks#157 - Anessa Fike | Fike and Co show art Pitchwerks#157 - Anessa Fike | Fike and Co

The Pitchwerks Podcast

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately.  This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge...

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Pitchwerks #156 - Jim Krenn | No Restrictions show art Pitchwerks #156 - Jim Krenn | No Restrictions

The Pitchwerks Podcast

Jim Krenn is the creator and co-host of the successful “No Restrictions” podcast, now produced by the team at the Pittsburgh Current.  He has stayed local to his hometown of Pittsburgh and still remained successful in his entertainment career, which now spans more than 30 years.  Jim Krenn will always be a comedian -- many Pittsburghers think of him as the personality that put the WDVE morning show on the map, others as the backbone of Nickelodeon’s cult hit “Action League Now!”   This week, Jim comes into the Epicast Studios to talk with Scot MacTaggart about his many...

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Pitchwerks #155 - Katie Dudas | Scarehouse show art Pitchwerks #155 - Katie Dudas | Scarehouse

The Pitchwerks Podcast

It’s October, so let’s talk about Scarehouse, the nation’s top haunted attraction!  Scot’s friend Katie Dudas - aka Dudders - is the sales and marketing director for the all of the various Scarehouse projects and attractions, and this week she opens her playbook all the way up for Pitchwerks listeners.  Immersive experiences, data analytics, geography, social media, customer reviews, and what regular retailers can learn from attractions like Scarehouse and its sister properties -- everything’s on the table. If you’re in the area, be sure to thank Katie for sharing her...

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Pitchwerks #154 - Andrew Knox | AKM Productions show art Pitchwerks #154 - Andrew Knox | AKM Productions

The Pitchwerks Podcast

From the individual operator working a sales or marketing job on their own, to the major ad agency or corporate brand, everyone’s in the media business right now.  This week’s Pitchwerks features Andrew Knox of AKM Productions. AKM is the company behind a couple of media production toolboxes, such as Remaster Media and Kontent Core, and Andrew is the CEO and founder behind all of it.  With Remaster Media, Andrew is looking to give content creators a fast way to master their products, and with Kontent Core, he provides professionally produced clips through an efficient...

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Pitchwerks #153 - Gina Vensel | Sensi Pittsburgh show art Pitchwerks #153 - Gina Vensel | Sensi Pittsburgh

The Pitchwerks Podcast

There was a time, not that long ago, when selling ads and sponsorships in a “pro-cannabis lifestyle magazine” would have sounded like an insurmountable challenge in Western Pennsylvania.  Things are changing though, because Gina Vensel is bringing Sensi - a free, pro-cannabis lifestyle magazine - to her hometown of Pittsburgh. Gina has assembled the sponsors and advertisers necessary to make Sensi Pittsburgh successful, and this week she answers Scot MacTaggart’s questions on messaging, strategy and how Gina and her team target prospective clients as they build the Pittsburgh...

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Pitchwerks #152 - Elyce Henkin | AKA NYC show art Pitchwerks #152 - Elyce Henkin | AKA NYC

The Pitchwerks Podcast

This week, we get a call from New York City!  Elyce Henkin jumps on the line with Scot MacTaggart to talk about how marketing and advertising work in the world’s most competitive theater market.  Elyce is the director of partnerships and brand experience at AKA NYC, and her firm handles the marketing for major Broadway shows like Come From Away, The Prom, and Harry Potter and the Cursed Child.  Elyce and Scot spend quite a bit of time talking about how important it is to find and use an authentic voice and approach when you’re marketing art with a specific message and point...

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More Episodes

After starting businesses across various fields, including robotics and software, John Feghali has now turned his attention to something for the younger generation.  His latest venture is called Toaster Party, and this week we’re talking about how they are marketing their new product, Toaster Pets Animation Studio. John sees his whole career as a mission to make life’s best things available to everyone - and the Toaster Pets product is no different.  The Animation Studio addresses one of the biggest requests that young people make of their parents: they want to make online videos. John says his cartoon video kit allows them to express themselves earlier, but in a safe and anonymous way. He adds that the storytelling process and a “build-on-your-failures” mindset prepares young people for the many jobs that will require the skills this product develops.