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099 Jeffrey Shaw

Stories that Empower

Release Date: 08/05/2019

105 Brooke Warner show art 105 Brooke Warner

Stories that Empower

Previously working in traditional publishing, Brooke noticed the injustice, specifically that many talented writers do not get their due and that publishing decisions did not appear to be about the content or quality of the work. As champion for the underdogs, Brooke set out to do something about it. She established safe and trusted communities of writers and warriors that have shared values and support one another. Through her tireless efforts, Brooke has brought legitimacy to non-traditional publishing.

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104 Diane Bock show art 104 Diane Bock

Stories that Empower

Witnessing the 1992 Los Angeles riots and violence on TV, Diane was horrified that people would kill others, because they looked different. Diane decided to do something about it. She established "Community Cousins", an organization that strives to break down stereotypes, by enabling personal experience and creating friendships across the lines.

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103 Rabbi Daniel Cohen show art 103 Rabbi Daniel Cohen

Stories that Empower

When Rabbi Cohen's mom died, his life was turned upside down and felt spiritually lost. He realized he could give up and live in darkness. He chose to find a renewed spirit to bring more light into the world and be of service to others. Today, he inspires others to awaken what's inside them and lead a life of legacy, with a greater sense of light and purpose.

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102 Alice Collins show art 102 Alice Collins

Stories that Empower

When Alice's friend was going through cancer, she promised her that she'd care for her and her dog. Her friend's journey initiated Alice's growth into becoming an author and storyteller.

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101 Mary E Plouffe PhD show art 101 Mary E Plouffe PhD

Stories that Empower

When Mary's sister was diagnosed with cancer, she took in her sister's 3year daughter. What was meant to be a 3 week stay turned into Mary serving as a substitute parent to her niece, as her sister passed away, due to complications from the cancer treatment. Mary journaled about her journey. With her niece's permission, she wrote the book "It know it in my heart", the story of a grieving caretaker, trying to understand a grieving child.

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100 Bryan Falchuk show art 100 Bryan Falchuk

Stories that Empower

After Bryan's parents divorced, he turned to food to fill the emotional gap, became 100 lbs overweight and was consumed by anxiety. He struggled to make a change. His wife was at death's bed, due to chronic illness. This forced Bryan to look at his role as a husband and father. He didn't want his son to experience the same anxiety that he did as a child. Bryan learned that motivation for change is driven by deep rooted values. This enabled him to transform his life.

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099 Jeffrey Shaw show art 099 Jeffrey Shaw

Stories that Empower

Jeffrey struggled to provide high end portrait photography in a small country town. One day, a woman told him "I don't have the luxury of worrying about my children's memory. I don't know how to pay for my rent this month." Jeffrey realized, that by providing a luxury product, he was speaking his language (or lingo) to the wrong audience and that you can't convince someone to value something they don't hold.

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Jeffrey struggled to provide high end portrait photography in a small country town. One day, a lady told him "I don't have the luxury of worrying about my children's memory. I'm struggling to pay for rent this month." Jeffrey realized, that by providing a luxury product, he was speaking his language (or lingo) to the wrong audience and that you can't convince someone to value something they don't hold. He set about on a journey to study his target audience and reinvented himself. Jeffrey uses his intuition as a photographer in his current passion as a branding and marketing consultant. He shares these powerful nuggets of life and business wisdom:
- surround yourself with people that value who you are
- share time and experience with people that share your values
- have empathy and understanding of the people that you wish to serve
- put yourself in the shoes of those you wish to serve, without judgement
- as we head towards a world of higher technology, we are likely to crave more humanity and empathy
- we choose to connect with those who take the time to express empathy and understanding for who they are
- our clients need to know that we 'get them'
- determine what emotionally triggers your clients to say yes and be loyal to a brand and how did the brand honor that loyalty and keep those customers
- businesses need to evolve quickly emotionally as the values of society change
- ask your clients "what drives you crazy", this can become the catalyst for the work that you do

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. 
Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

https://www.jeffreyshaw.com/
http://lingoreview.com

http://lingomediakit.com 

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tags: Jeffrey, Shaw, Lingo, Creative, Warriors, podcast,
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