loader from loading.io

447: Successful Direct Mail Advertising with Travis Lee

Speaking Of Wealth with Jason Hartman

Release Date: 10/03/2019

456: Free PR, How to Get Chased By The Press Without Hiring a PR Firm with Cameron Herold show art 456: Free PR, How to Get Chased By The Press Without Hiring a PR Firm with Cameron Herold

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively. Key Takeaways: [1:57] The potential monetary issue with hiring a PR firm vs an employee [6:09] Sales people are the best option for landing free publicity [10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly [13:54] How do you work best with remote PR employees and...

info_outline
455 FBF: Automatic Wealth Using Ready, Fire, Aim with Mark Ford show art 455 FBF: Automatic Wealth Using Ready, Fire, Aim with Mark Ford

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work. Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists. Ford is...

info_outline
454 FBF: Marketing Through Branding & Facial Recognition with Chris Johnson show art 454 FBF: Marketing Through Branding & Facial Recognition with Chris Johnson

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 138, originally published in March 2014. Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing.  The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands. Website: www.WhitehornGroup www.ChristopherWJohnson.com

info_outline
453 FBF: Monetizing Social Networking with Jenny Q Ta show art 453 FBF: Monetizing Social Networking with Jenny Q Ta

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 215, originally published in September 2015. Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking. Key Takeaways: [4:25] How the user can profit from social networking on her site [10:43] The viral growth of Sqeeqee [15:23] If we're in another technology bubble Website: www.Sqeeqee.com

info_outline
452: Doing Business with Millennials vs Gen Z with Millennial Marketing Guy Jeff Fromm show art 452: Doing Business with Millennials vs Gen Z with Millennial Marketing Guy Jeff Fromm

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically. Key Takeaways: [3:04] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X [6:36] Some of the big differences between Gen Y and Gen Z [15:10] Gen Z and Y both like to be involved with companies that support...

info_outline
451 FBF: Networking for Nice People with Dave Delaney show art 451 FBF: Networking for Nice People with Dave Delaney

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 108, originally published in October 2013. Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que Publishing. Since moving to Nashville, TN in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast....

info_outline
450: Art of Urban Planning with Lawrence Susskind, Havard Law School & MIT show art 450: Art of Urban Planning with Lawrence Susskind, Havard Law School & MIT

Speaking Of Wealth with Jason Hartman

In this off-topic 10th episode, Jason Hartman talks with Lawrence Susskind, Ford Professor of Environmental & Urban Planning at MIT and Vice-Chair of the Program on Negotiation at Harvard Law School and author of Entrepreneurial Negotiation: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, about what urban development means in today's age and ideas coming up that can help alleviate many of our city's difficulties. Jason and Lawrence also discuss the importance of negotiation and the mindset you must have whenever you enter into them. Many people's...

info_outline
449 FBF: How to Become a Famous Writer Before You're Dead show art 449 FBF: How to Become a Famous Writer Before You're Dead

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 27, originally published in November 2010. Jason Hartman talks with author, editor and literary coach, Ariel Gore. Some call her The Indiana Jones of literature” and her books include Bluebird: On Women and Happiness (forthcoming from Farrar, Straus and Giroux), the critically acclaimed writing guide How to Become a Famous Writer Before You’re Dead, the Booksense pick novel The Traveling Death and Resurrection Show, the Oregon Book Award finalist Atlas of the Human Heart, and cult classic The Hip Mama Survival Guide. She founded the...

info_outline
448 FBF: Ripley's Believe It or Not with Edward Meyer show art 448 FBF: Ripley's Believe It or Not with Edward Meyer

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 115, originally published in November 2013. Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits. Meyer then shares some crazy stories in this year's edition, such as:  - Oscar the Incredible Traveling Dog visiting over 30 countries in the past three...

info_outline
447: Successful Direct Mail Advertising with Travis Lee show art 447: Successful Direct Mail Advertising with Travis Lee

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business. Key Takeaways: [1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead [5:35] Some of the unique pieces Travis' company has mailed for...

info_outline
 
More Episodes

Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.

Key Takeaways:

[1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead

[5:35] Some of the unique pieces Travis' company has mailed for advertising clients

[7:59] How you separate self-mailers and packaged mailers

[11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers

[12:57] The 3 components of direct mail

Website:

www.3DMailResults.com

www.3DMailSuccess.com