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#5: Why I Joined a Mastermind

Take It Personally

Release Date: 10/08/2019

#125: Can You Be a Brand Photographer if You're not a Branding Expert? show art #125: Can You Be a Brand Photographer if You're not a Branding Expert?

Take It Personally

I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode: 00:30 Overcoming the Brand Expertise Myth 00:59 The...

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#124: Everything Changed When I Started Doing THIS for Brand Sessions show art #124: Everything Changed When I Started Doing THIS for Brand Sessions

Take It Personally

As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-session strategy calls, Loom videos, and an after session guide, but it still wasn't working. It wasn't...

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#123: Hear from my Real Client! Why Your Brand Sessions Need Strategy show art #123: Hear from my Real Client! Why Your Brand Sessions Need Strategy

Take It Personally

Cassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business. Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography, which includes collaboration and planning, professional hair and makeup, and selecting optimal locations. We delve into how strategic, professional brand photos can boost business image, attract the ideal clients, and provide a bank of quality content for various marketing needs....

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#122: How Rachael Transformed Her Brand Session Experience show art #122: How Rachael Transformed Her Brand Session Experience

Take It Personally

Rachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind. Rachel discusses the challenges of shifting her brand's focus, the importance of strategic planning and client questionnaires, and how pitching to potential clients has enhanced her business and confidence. Her experience with returning...

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#121: The One Thing You Need to Sell Out Your Mini Sessions show art #121: The One Thing You Need to Sell Out Your Mini Sessions

Take It Personally

So often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions. The only way to fill your mini sessions though is to talk about them! Many photographers get really in their head about marketing their mini sessions, but their mindset around it is so important, which is the topic of this episode. Any time you are struggling to market your mini...

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#120: How Sean Booked 30 Mini Sessions as a New Photographer show art #120: How Sean Booked 30 Mini Sessions as a New Photographer

Take It Personally

In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the . Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend. Sean discusses the importance of marketing, branding consistency, and the value of community...

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#119: How I Consistently Have High-4-Figure Mini Session Days show art #119: How I Consistently Have High-4-Figure Mini Session Days

Take It Personally

In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode: 00:52 My Mini Session Journey: From Start to Success 01:58 Strategic Insights: Transforming Mini Sessions into Brand Builders 03:29 Yearly Growth: A Deep Dive into My Mini Session Evolution 05:55 Maximizing Profits with...

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#118: Do I Really Need an Email List as a Local Business? show art #118: Do I Really Need an Email List as a Local Business?

Take It Personally

The topic of email marketing seems to be coming up more and more both inside of , my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?" I've utilized email marketing in my business and am a huge believer in it. But I personally have a few issues with how email is being sold to a lot of creative entrepreneurs, specifically local service providers, like photographers who serve a local market. If that is you and you've had related questions about...

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#117: Leveraging AI in your Photo Business with Tech Savvy Creative show art #117: Leveraging AI in your Photo Business with Tech Savvy Creative

Take It Personally

Dawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative. In this episode, she shares her journey and the importance of integrating technology into creative professions. Topics we discuss in this episode are the transformative power of AI in photography, tools like ChatGPT for content creation, highlighting how AI tools can significantly save time and enhance productivity, and tools for...

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#116: How I'd Handle Business Money Differently If I Were Starting Over with Gina Knox show art #116: How I'd Handle Business Money Differently If I Were Starting Over with Gina Knox

Take It Personally

One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today. Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable income save six figures in their businesses. In under three months, I've saved just shy of $40,000 in this program without cutting expenses or strict budgeting. Instead, Gina emphasizes the significance of spending on the...

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More Episodes

This year has been game-changing for my business in so many ways. Before I get into it, let me preface this episode by saying I’m about to get REAL when it comes to numbers, because I think it’s incredibly important to the story. So, if finance talk makes you uncomfortable, you may want to skip this episode. However, I would encourage you to dig into those feelings to understand WHY you maybe don’t love talking about money. I know it can feel icky on the surface, but the reality is there is power and freedom in understanding the numbers behind your business, and it can make all the difference in how you’re spending your time. Plus, money can be the source of some really big wins, and those should be celebrated! So, let’s talk all about why I joined a mastermind in 2019 and how it’s completely changed my business for the better.