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The Power Of A Prospect's Problems For Professional Speakers

Speaker Sales Systems

Release Date: 01/06/2020

Keeping Control Of The Keynote Sale show art Keeping Control Of The Keynote Sale

Speaker Sales Systems

Many speakers do everything that's asked of them by an event planner and still don't get the gig. It's not always because a better speaker was chosen instead - rather, it's often because they gave up control of the selling process. In this episode of Speaker Sales Systems, we go over the warning signs that the selling process is about to be relinquished and some solid insight into how to maintain it - and get the gig!

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The Most Powerful Type Of Question For Professional Speaker Sales show art The Most Powerful Type Of Question For Professional Speaker Sales

Speaker Sales Systems

The person who controls the conversation controls the sale, and that's why the best salespeople are adept at using a particular kind of question to drive a sale forward. In this episode, we explore the most powerful type of question and some examples of how we use it to get more impact for audiences and more income for our speaking businesses.

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Using Customizations To Convert Speaking Sales show art Using Customizations To Convert Speaking Sales

Speaker Sales Systems

Many speakers wonder what can set them apart from 'name-brand' speakers and don't want to wait decades to have the bestselling book or inbound leads. Something that sets all speakers apart - who are willing to do it - are customizations. In this week's S3 podcast, we go over how to leverage a customized talk into the sales process and close more keynotes!

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Ethically Obligated To Upsell show art Ethically Obligated To Upsell

Speaker Sales Systems

If your speaking client doesn't purchase value-adds like books, breakouts or articles and you learn that those things could help them achieve their goals, you're ethically obligated to offer them again. How do we do this? In this episode, we cover the pre-event brief, a critical element of any speaker's sales systems. Learn how we use this process to ensure every even is better than the last and offer speaking clients every opportunity to achieve their outcomes.

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Selling Value After The Speech show art Selling Value After The Speech

Speaker Sales Systems

If you're not taking advantage of after-event value adds, you may be leaving money on the table your speaking business could be reclaiming. In this podcast, we go over the value adds we offer to clients, including teaching you about a follow-up course we customize to every member of our audiences. Value doesn't end when you leave the stage, unless you want it to!

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Selling Speeches Through Assurance show art Selling Speeches Through Assurance

Speaker Sales Systems

Asking event organizers for thousands of dollars is a big ask, especially if they've never heard of you or your brand. We discovered that there's a missing element in many sales conversations that makes the difference between moving forward or backwards in the sale. In this special episode of Speaker Sales Systems, we're diving into the psychology of assurance.

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How To Match Your Expertise As A Solution To Every Event Challenge show art How To Match Your Expertise As A Solution To Every Event Challenge

Speaker Sales Systems

In this extra-packed episode of Speaker Sales Systems, we're linking every one of the challenges we hear events addressing with a keynote as the solution, and explaining how we do it. Here are the challenges most often heard as topics of focus for events: Uncertainty about the future Monitoring performance Regulation and compliance Exploding amount of data Embracing change Coping With Market Competition Keeping Up With Market Transformations Building a Corporate Brand Hiring New Employees Founding New Departments Retaining Top Talent Embracing Diversity At Work Improving Communication...

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The Power Of A Prospect's Problems For Professional Speakers show art The Power Of A Prospect's Problems For Professional Speakers

Speaker Sales Systems

If you're still touting yourself to prospects as a 'leadership' or 'motivational' speaker and wondering why you're being passed over again and again, wonder no more! In this episode of the only podcast focused on speaker sales, we dive deep into the art of asking about prospect challenges, building a bridge between our expertise and the solutions they need, and driving the sales conversation forward.

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Exactly What To Say On The Phone show art Exactly What To Say On The Phone

Speaker Sales Systems

If you're conducting outreach on speaking prospects, there's plenty of information that can only be obtained by talking to a person. In this episode, we go over the 8 questions we've earned to ask to maximize our chances of getting the gig - and sharing our message from the stage.

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Maximize Speaking Fees During The Sale show art Maximize Speaking Fees During The Sale

Speaker Sales Systems

If you've ever heard (or used) the 'three options' model when you submit a speaking proposal, you're leaving money on the table. In this episode of Speaker Sales Systems, we go over a little-known way to maximize revenue while driving client value through the roof. Create a win-win for yourself and your clients!

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More Episodes

If you're still touting yourself to prospects as a 'leadership' or 'motivational' speaker and wondering why you're being passed over again and again, wonder no more! In this episode of the only podcast focused on speaker sales, we dive deep into the art of asking about prospect challenges, building a bridge between our expertise and the solutions they need, and driving the sales conversation forward.