How to Better Define Your Business Outcomes
Release Date: 02/11/2020
205 Leadership in 2026 and Beyond – What you need to know with Tess Fyaika
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny and Tess met to discuss a book project, with Manny sharing his background in leadership and executive coaching, including his work with nurse staffing during the pandemic and his authorship of 19 books, including a 100-page book on delegation. They confirmed the meeting would be audio-only with potential video clips for promotion, and Manny offered to share the video with Tess for her own promotional use. The conversation briefly touched on Tess's last name pronunciation, which was clarified as Fyalka. Leadership in 2026 and Beyond Manny welcomed Tess to the Targeted Lead...
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204 Podcast Guesting Is the Ultimate One-to-Many Strategy (Here’s How to Make It Work for You) with Christina Lenkowski
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny and Christina conducted a pre-show discussion for an upcoming podcast interview about podcast guesting for lead generation. Christina confirmed she would be discussing how podcast publicity can bring in leads and customers, and mentioned she has a special gift offer of a six-part private podcast. They discussed technical setup preferences, with Christina requesting to remain on video, and agreed to address the question about defining publicity early in the interview. The show was set to begin with Manny introducing Christina and providing background information about her expertise in...
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203 AI Is Not Replacing Leaders—It’s Exposing Weak Ones
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
AI Leadership and Exposure Manny introduced the podcast episode titled "AI is Not Replacing Leaders. It's Exposing Weak Ones" and provided housekeeping information including contact details and website information. He discussed the widespread discussion around AI, noting that while some are excited about its potential, many leaders are ignoring it, which he warned could be a significant mistake. Manny emphasized the importance of getting educated about AI rather than being nervous or ignoring it. AI's Impact on Leadership Dynamics Manny discussed how AI is changing leadership by...
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202 Why Most Entrepreneurs Struggle With Sales (And the 3 Shifts That Fix It)
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Sales Systems for Entrepreneurs Manny introduced the Targeted Lead Generation Podcast and discussed the topic of why most entrepreneurs struggle with sales. He explained that the issue is often not a sales problem but a sales systems problem, where inconsistent results make everything feel harder than it should be. Manny mentioned that he helps entrepreneurs build simple and consistent sales systems that produce results, and he promised to share three key shifts that can improve business outcomes. Sales Messaging Complexity Challenge Manny discussed the challenge of entrepreneurs...
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200 Why Most $2–10M Companies Struggle With Sales Consistency
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Sales System Framework Discussion Manny introduced the Targeted Lead Generation Podcast and began discussing the episode's topic about why $2-10 million dollar companies struggle with sales consistency. He explained that many business owners in this revenue range believe they have a sales problem, but often the actual issue is an inconsistent sales system rather than poor sales performance or lead generation. Manny outlined his framework called "Coach Manny's Sales System Framework" which he plans to discuss further to help create more predictable revenue for B2B service companies. Sales...
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201 The Hidden Reason Leads Don’t Convert: Internal Sales Friction Most Teams Ignore
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Curtis's Journey to Hypnotherapy Curtis shared his background, highlighting his Mississippi roots and transition to California, where he pursued a career in sales and personal development inspired by motivational speakers like Tony Robbins and Zig Ziglar. He emphasized the importance of mental preparation for effective communication and sales, explaining how he developed his "Legit Mindset Framework" using hypnotherapy and other modalities to facilitate rapid personal transformation. Curtis also discussed his journey from a traditional coaching role to becoming a clinical hypnotherapist...
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199 Marketing Strategy in 2026 and Beyond
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
ABM Strategies in Healthcare Marketing Manny introduced Saul Marquez, CEO of Outcomes Rocket, a global digital marketing agency specializing in healthcare, with extensive experience in healthcare sales and marketing. Manny outlined the agenda for the podcast episode, titled "Marketing Strategy in 2026 and Beyond," focusing on account-based marketing (ABM). Saul shared his expertise in ABM, highlighting his research and practical strategies for driving pipeline revenue and sales-marketing alignment in healthcare. The episode was set to be produced as an audio podcast with some video clips,...
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198 Why You Need a Podcast
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Podcasting for Business Insights Manny and Vince discussed the upcoming podcast episode, where Vince, as a co-founder and CEO of SBX Productions, will share insights on the importance and benefits of podcasting for businesses and organizations. Vince highlighted his experience as a nationally syndicated radio host and his current role in providing podcasting strategy sessions. Manny introduced the episode's title and housekeeping details, including contact information and the episode's sponsor. Podcasting Career and Marketing Insights Vince Quinn, a former radio host and podcast...
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197 Seven Steps to Implement Servant Leadership in Your Organization
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
In this episode of the Targeted Lead Generation Podcast, Coach Manny Nowak discussed the principles of servant leadership and its importance in creating a positive workplace environment. Manny outlined seven key steps to implement servant leadership, including assessing current leadership practices, providing training, encouraging open dialogue, celebrating achievements, establishing mentorship programs, promoting well-being initiatives, and leading by example. He emphasized the ROI of servant leadership, highlighting how it fosters trust, engagement, and retention within an organization....
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196 Marketing in an AI powered world with Dr Vanitha Swaminathan
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
In this episode of the Targeted Lead Generation Podcast, Coach Manny Nowak interviewed Dr. Vanita Swaminathan, Associate Dean of Research and Strategic Initiatives at the University of Pittsburgh, about her book "Hyper Digital Marketing." They discussed the challenges and opportunities companies face in marketing during the AI-powered era, including common mistakes, successful approaches, and the importance of rethinking fundamental business processes. Dr. Swaminathan shared her six-pillar framework for organizations to adapt to the hyper-digital age, emphasizing the need for purpose,...
info_outlineWhat is the outcome you are looking for in your business process?
This is the first thing you need to define.
Before you move forward one step.
Have you done it?
How will you know you are getting what you want?
How can you be sure?
When you hire a consultant to come and work with you.
When you hire an advisor, a coach, a contractor.
What is the outcome you are searching for?
Do you have it well defined?
Do you have it written down?
Do you feel you know it?
In some things you are really good about defining outcome, but in somethings you many not be.