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The Cost Of Speaker Conversion

Speaker Sales Systems

Release Date: 03/02/2020

Surviving Silence In The Speaking Business show art Surviving Silence In The Speaking Business

Speaker Sales Systems

When the events industry experiences a massive change, what can speakers do to ensure their businesses survive (and even thrive)? In this episode of speaker sales systems, we're going over the speaking myth that kept many speakers from building their pipelines, and now that inbound leads can't be depended upon, what speakers can do to take back control or their sales and their businesses. 

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Boosting Speaking Sales With Brevity show art Boosting Speaking Sales With Brevity

Speaker Sales Systems

Professional speakers often lose sales for the same reason they're great on stage - they love talking about themselves! In this episode of Speaker Sales Systems podcast, we're going over the difference in language between a talk and a sales conversation (Hint: The difference is Brevity!)

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Why Speakers Make Sales Extinct With Email show art Why Speakers Make Sales Extinct With Email

Speaker Sales Systems

If you're a modern communicator and a professional speaker, it's easy to fall into the trap of relying on email to communicate with prospects - but it's exactly what will make your sales disappear. In this episode of speaker sales systems, we go over WHY speakers tend to revert to email, what it costs them, and what to do differently to showcase their vocal talents - and get the gig!

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The Power Of The Phone For Speaker Sales show art The Power Of The Phone For Speaker Sales

Speaker Sales Systems

Speakers can handle an audience of thousands but buckle when asked to talk to an audience of one. In this week's podcast, we're going over the fears that keep speakers from using the most powerful tool in their sales arsenal and what to do to overcome that fear - and get more gigs!

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The Cost Of Speaker Conversion show art The Cost Of Speaker Conversion

Speaker Sales Systems

In this episode of Speaker Sales Systems, we're going over an often-overlooked area in any salesperson's business model - the numbers they should be tracking. If you're NOT tracking your conversion metrics across some key areas, you're setting yourself - and your speaking business - up for failure. Learn what to track and what to do with what you learn in this episode!

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Keeping Control Of The Keynote Sale show art Keeping Control Of The Keynote Sale

Speaker Sales Systems

Many speakers do everything that's asked of them by an event planner and still don't get the gig. It's not always because a better speaker was chosen instead - rather, it's often because they gave up control of the selling process. In this episode of Speaker Sales Systems, we go over the warning signs that the selling process is about to be relinquished and some solid insight into how to maintain it - and get the gig!

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The Most Powerful Type Of Question For Professional Speaker Sales show art The Most Powerful Type Of Question For Professional Speaker Sales

Speaker Sales Systems

The person who controls the conversation controls the sale, and that's why the best salespeople are adept at using a particular kind of question to drive a sale forward. In this episode, we explore the most powerful type of question and some examples of how we use it to get more impact for audiences and more income for our speaking businesses.

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Using Customizations To Convert Speaking Sales show art Using Customizations To Convert Speaking Sales

Speaker Sales Systems

Many speakers wonder what can set them apart from 'name-brand' speakers and don't want to wait decades to have the bestselling book or inbound leads. Something that sets all speakers apart - who are willing to do it - are customizations. In this week's S3 podcast, we go over how to leverage a customized talk into the sales process and close more keynotes!

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Ethically Obligated To Upsell show art Ethically Obligated To Upsell

Speaker Sales Systems

If your speaking client doesn't purchase value-adds like books, breakouts or articles and you learn that those things could help them achieve their goals, you're ethically obligated to offer them again. How do we do this? In this episode, we cover the pre-event brief, a critical element of any speaker's sales systems. Learn how we use this process to ensure every even is better than the last and offer speaking clients every opportunity to achieve their outcomes.

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Selling Value After The Speech show art Selling Value After The Speech

Speaker Sales Systems

If you're not taking advantage of after-event value adds, you may be leaving money on the table your speaking business could be reclaiming. In this podcast, we go over the value adds we offer to clients, including teaching you about a follow-up course we customize to every member of our audiences. Value doesn't end when you leave the stage, unless you want it to!

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More Episodes

In this episode of Speaker Sales Systems, we're going over an often-overlooked area in any salesperson's business model - the numbers they should be tracking. If you're NOT tracking your conversion metrics across some key areas, you're setting yourself - and your speaking business - up for failure. Learn what to track and what to do with what you learn in this episode!