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Future of Fitness Post Corona Virus | What Now What Later

voice for fitness professionals podcast

Release Date: 03/22/2020

Open for Business: What You Can Sell Right Now show art Open for Business: What You Can Sell Right Now

voice for fitness professionals podcast

You can do it without being insensitive or tone-deaf to what’s happening. You need to do it with that frame of mind. There are plenty of people who seem completely blind to the fact we’re in a pandemic and everyone is making buying decisions from a unique perspective. You don’t want to be one of them.

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How to Stay Calm in COVID19 | Reopening Fitness Centers show art How to Stay Calm in COVID19 | Reopening Fitness Centers

voice for fitness professionals podcast

How do you stay calm during these times? Anxiety does not discriminate right now. How are you doing? I’ve brought on a friend and colleague to chat about COVID19 as a business owner and talk about opening up, right now opportunities, and what she’s been thinking and doing.

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Want a Fitness Career? Recently Certified, Recent Kinesiology Grad? show art Want a Fitness Career? Recently Certified, Recent Kinesiology Grad?

voice for fitness professionals podcast

So you want a fitness career.  If spring of 2020 was your last semester, supposedly full of parties, plans, and optimism, you have officially been rerouted.

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Who Are You Being Right Now? What Fitness Leaders Do show art Who Are You Being Right Now? What Fitness Leaders Do

voice for fitness professionals podcast

Fitness leaders … and I mean that in every sense of the word: those of you who stand in the front of the room and lead classes, who do it one-to-one, and who deliver it face to face or online or by phone, and to those of you who lead those staff meetings and pump up everyone else’s tires even now when you don’t have answers because you’ve never had this problem before.

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How to Make 80K Working 3 Days a Week without a Digital Personal Training Business show art How to Make 80K Working 3 Days a Week without a Digital Personal Training Business

voice for fitness professionals podcast

So however small your own business or training practice was, you are in a perfect position to take control of your future and have an influence far greater than the one you may have imagined when you began this career path.

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Created a Program and... Crickets?  show art Created a Program and... Crickets?

voice for fitness professionals podcast

Have you created a program and announced its for sale to the sound of crickets? 

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Can You Survive without Going Digital? show art Can You Survive without Going Digital?

voice for fitness professionals podcast

If you want to create a lucrative training business without going digital (once this is all over) Stu did it. It's going to require getting over your money issues. And we talk about that on the show. Stay tuned... it's coming this weekend. 

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 3-Step Marketing for Personal Trainers Right Now show art 3-Step Marketing for Personal Trainers Right Now

voice for fitness professionals podcast

Now is the time. You’ve got to do it strategically and realize the value of right now for establishing your future in the business.

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Becoming an Online Trainer in 2020 | COVID19 Will Change Fitness show art Becoming an Online Trainer in 2020 | COVID19 Will Change Fitness

voice for fitness professionals podcast

Right now the fitness industry is full of trainers and instructors flooding the online space. No one was prepared for COVID19. And yet, becoming an online trainer was a good idea before this pandemic. It wasn’t crowded for any single niche.

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What’s the Future of the Fitness Industry after the COVID19? show art What’s the Future of the Fitness Industry after the COVID19?

voice for fitness professionals podcast

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after.

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My guest is Erin Carson, co-owner and Operating Manager at RallySport Boulder, and trainer to some of the world’s greatest endurance athletes if not America’s athlete sweethearts. She is also a world class age-group athlete herself. She's a leader in so many ways and I tapped into her knowledge and gut feelings about the future of fitness and the fitness industry in this special episode. 

1) What’s the Corona fitness climate in Boulder right now?

What are you doing online now to connect with your customers now? How are you serving them differently?

2) You and Melissa your co-owner and partner sent out a special email yesterday about how you’re supporting your salaried staff and your customers right now – share a bit of that

You wanted to add to the conversation about taking care of your people?

3) I’ve seen you – very early on – be one of the first and potentially only individual/business owner/fitness professional offer to help get groceries, run errands and just basically serve… those with compromised immune systems. How can others focus on who they are that will impact the future of fitness?

4) You also made a statement and PSA about being careful right now with workouts…

With so many choices given all fitness pros are jumping online and offering workouts and plans ….It was a word of caution – let’s talk about that because it was great advice.

5) What about the integrity issue you’re seeing either emerge?

6) How are you personally buffing up your immune system?

7) I’m going to ask you to speculate on the future of fitness which is dangerous and yet I think by doing it we may help any trainers listening… What do you think this period in history will do for the fitness industry? We’ll all be changed from this – how do you think the fitness industry – and let’s bring it down to individual personal trainers… how will trainers be impacted by this? And in the end… how will this effect consumers?

Clearly this is the first week of real impact of the Corona virus. Stay tuned for more as we explore how each of our businesses is changing. 

Connect:

Instagram @Ecfitboulder

for a discount code for an Oura ring

Connect with Erin:

ecfitboulder.com https://ecfitstrength.com/

Find the show notes at:

https://www.fitnessmarketingmastery.com/future-of-fitness