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What’s the Future of the Fitness Industry after the COVID19?

voice for fitness professionals podcast

Release Date: 03/30/2020

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voice for fitness professionals podcast

You can do it without being insensitive or tone-deaf to what’s happening. You need to do it with that frame of mind. There are plenty of people who seem completely blind to the fact we’re in a pandemic and everyone is making buying decisions from a unique perspective. You don’t want to be one of them.

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Fitness leaders … and I mean that in every sense of the word: those of you who stand in the front of the room and lead classes, who do it one-to-one, and who deliver it face to face or online or by phone, and to those of you who lead those staff meetings and pump up everyone else’s tires even now when you don’t have answers because you’ve never had this problem before.

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So however small your own business or training practice was, you are in a perfect position to take control of your future and have an influence far greater than the one you may have imagined when you began this career path.

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If you want to create a lucrative training business without going digital (once this is all over) Stu did it. It's going to require getting over your money issues. And we talk about that on the show. Stay tuned... it's coming this weekend. 

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Now is the time. You’ve got to do it strategically and realize the value of right now for establishing your future in the business.

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Right now the fitness industry is full of trainers and instructors flooding the online space. No one was prepared for COVID19. And yet, becoming an online trainer was a good idea before this pandemic. It wasn’t crowded for any single niche.

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What’s the Future of the Fitness Industry after the COVID19? show art What’s the Future of the Fitness Industry after the COVID19?

voice for fitness professionals podcast

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after.

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More Episodes

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after.

My Guest

Tom Durkin, CEO of Health Fitness Management, Inc. in Central Iowa joined me for a candid talk about what it’s like to have 300 employees and 4 locations at a time like this. In 40 years of experience managing, owning and operating multiple centers he’s been inside every day, he offered his thoughts at this moment.

When we recorded live March 25th, 2020 projections were made by Trump that he wanted business back open by April 11th or 15th. If that’s even possible it will still have had a major impact on the fitness industry.

The Change That's Coming

It will have a major impact on fitness customers. While older adults were more and more freely entering facilities and seeking trainers in studios and rec centers, will they rethink that after this situation?

Our discussion doesn’t provide any answers. No one has them right now. It may however let you know you’re not alone. No one knows and everyone is in uncharted territory. They don’t have answers.

We may not have seen the worst. We may still be toying with the idea of statewide quarantine or nationwide quarantine. Is it something that will help things resolve sooner and put fewer people at risk? We don’t really know.

Wait or Act?

This is a time to be proactive however. Fitness centers doing repairs, remodeling, cleaning, upgrades will be ready for reopening.

Personal trainers who are improving their skills and knowledge about online business, digital business, improving their email skills and getting live in front of their clients and customers daily will be investing in their future.

We're Not Going Back

Those who don’t will find that personal training as they knew it is gone. The level of customer service, connection, follow up and follow through is now going to have greater expectations.

You are valuable, and you will be compensated for that value. In order to earn it however you’re going to have know exactly who you have to be.

Add your comments and questions to the show notes at fitnessmarketingmasterying.com/future-of-fitness

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