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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 2

Influencers

Release Date: 04/08/2020

Company Valuations, Wall Street and Main Street and how they jive… or not show art Company Valuations, Wall Street and Main Street and how they jive… or not

Influencers

Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company, explores with our Marketing Institute Leader, JP Kuehlwein, why there is often a deep disparity in corporate valuations between Wall Street and Main Street – and how to make sense of it all.

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What’s in a Name? – How to use naming and language to build your brand and business show art What’s in a Name? – How to use naming and language to build your brand and business

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How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. Join David as he speaks with our Marketing Institute Leader, JP Kuehlwein, to answer these questions and describe how naming and language relates to other important branding elements, such as design, visual identity, and communications.

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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5 show art Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5

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How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question.

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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 4 show art Brand Building and Communication in the Midst of the COVID-19 Crisis Part 4

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The swift spread of COVID-19 has acted as a wrecking ball through a major portion of the retail business, but has also led some parts of the industry to flourish. Which brands will fail, which will survive, and which may even thrive due to the current health crisis? Join JP Kuehlwein, Marketing Institute Leader at The Conference Board and investment banker and co-founder of Triangle Partners LLC, Richard Kestenbaum, to learn more about how COVID-19 has impacted retail.

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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 3 show art Brand Building and Communication in the Midst of the COVID-19 Crisis Part 3

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Alison Cayne is busy in normal times: The mom of five has founded a cooking school, café, events space and packaged food brand in addition to writing books, hosting podcasts and otherwise sharing her insights, energy and excellent cooking.

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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 2 show art Brand Building and Communication in the Midst of the COVID-19 Crisis Part 2

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You want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say? Join Dan Fietsam, an award-winning creative and copywriter, to learn what might be the most appropriate ways to communicate now and going forward.

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Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic, Part 2 show art Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic, Part 2

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Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. Part wo of this podcast further explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response.

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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 1 show art Brand Building and Communication in the Midst of the COVID-19 Crisis Part 1

Influencers

Join us for the first in this mini-series which focuses on what brands and their leaders should say and do (or not) in the midst of the COVID-19 crisis. In this episode, JP Kuehlwein, Marketing Institute Leader at The Conference Board, interviews Martin Karaffa, Associate Partner at Hofstede Insights, about how marketers should manage their brands and organizations in the midst of this tumultuous situation.

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Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic show art Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic

Influencers

Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. This podcast explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response.

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COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages? show art COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?

Influencers

Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility.

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You want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say? 

Join JP Kuehlwein, Marketing Institute Leader, as he speaks with Dan Fietsam, an award-winning creative and copywriter. Dan has experience developing advertising in the context of crisis. During this discussion, JP and Dan will review how organizations are continuing to advertise their brand against the backdrop of this pandemic and what might be the most appropriate ways to communicate now and going forward.