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Jordan Brady Tells You Everything About Commercial Directing

The Video Jungle

Release Date: 05/06/2020

Thank You And Here's To A Better 2021 show art Thank You And Here's To A Better 2021

The Video Jungle

A quick message from all of us at The Video Jungle Podcast. We hope you all enjoy your holiday season and here's to a better 2021 for us all!

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What Makes A Classic Holiday Film? show art What Makes A Classic Holiday Film?

The Video Jungle

The holiday season is a time family, friends, giving, and rewatching your favorite holiday themed movies. Whether you jump back into the 'Die Hard is a Christmas movie' debate, consider 'Nightmare Before Christmas' a Halloween movie, or desire a stop motion adventure with Yukon Cornelius and Rudolph, these are the films that we hold dear to our hearts. But what makes these films so special? And where do Hallmark films fall on the spectrum of classic holiday films? We search for answers in our last 2020 pod.

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The Video Jungle

In a different world, Elf, the 2003 Will Ferrell holiday classic may never have been made. It's true! Thanks to Netflix's 'The Movies That Made Us' series, we got all the behind the stories on the making of Elf that had us thanking our lucky candy canes the filmmakers persevered. Hear are takeaways on what stood out to us from the production side and the business side, as well as the lessons marketers and young filmmakers can learn from the making of this holiday classic.

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"Gotten Used To It" - The Tagline of 2020 Video Production

The Video Jungle

Thanks to COVID, in-person video production has been an anomaly in 2020. Whether we like it or not, it's forced us to get used to a different level of quality control and develop new recipes for creating video marketing content. In this episode, we're sharing insights about our virtual production protocol that helped our clients continue their 2020 video marketing strategies, with tips on producing around the inconsistencies of webcam and digital audio recording platforms.

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The Video Jungle

What kind of leader does it take to manage a team during a pandemic? How can you empower your people with nothing but virtual meetings? We dug into our podcast archives to find the answers from 3 spirited leaders, author Mike Michalowicz, professor Michael Roberto, and executive producer Walter Biscardi Jr., whose advice seems more profound today than ever. Tune in for this special compilation episode designed to help you let go of micromanagement and motivate your teams to find their creative courage.

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The Video Jungle

UK based Director, Writer, and Podcaster Giles Alderson tells us all about the 7 year journey of making his film The Dare, a perfect streaming delight for this weekend's Halloween festivities or year-round horror enthusiasts. Giles' extraordinary passion for filmmaking, the quality of projects he's producing including his own reimagining of the King Arthur Legend, and his storytelling prowess all comes through in this special hour long convo. Hear more from Giles and cinema pros on The Filmmakers Podcast.

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The Video Jungle

Matt Berkowitz, CCO of Atomic Cartoons, shares a behind the scenes look at the making of their hit Netflix series, The Last Kids On Earth. Fresh off an Emmy Award win, Matt explains the creative process Atomic goes through for their popular slate of kids animated programming, and how they've kept production going during COVID.

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The Video Jungle

Is the recent launch of Peacock, NBC's new streaming service too little too late? We think so. Netflix has become their own broadcast network right before our eyes. And TV networks only have themselves to blame. We discuss the impact of the rebel streaming service revolution against the Hollywood empire's traditional distribution system, and how this cosmic disruption affects where you place your next ad buy, as well as the kind of content you should be considering for your next campaign.

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Why Insurance Companies Have The Funniest Ads show art Why Insurance Companies Have The Funniest Ads

The Video Jungle

B2B and B2C marketing may seem like adversarial ideologies, but we would argue that a B2C creative approach can influence more effective B2B marketing messages. It may also be why insurance companies go for humor with their ads. We dive into ABC's of both philosophies, what's the difference between marketing to consumers and consumers who run businesses? The lines may be more blurred upon a little reflection on how we see approaches from marketers in our daily lives as consumers or entrepreneurs.

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The Video Jungle

Hulu's recent NFL ads got us thinking a lot about the practical uses of deep fake technology. Are there any, really? Is sticking NFL football stars heads on different bodies really that creative? Arty and Justin breakdown Hulu's Hail Mary which leads to further discussion on the implications of deep fake tech being readily available to anyone. The spread of misinformation, fooling the masses, Tom Hanks making movies until 2200; it can all happen with deep fake tech. The question is, should it?

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More Episodes

Jordan will provide days of riveting behind the scenes stories and lessons from his extensive commercial directing resume if you ask him. Or you could take his brand new online masterclass, available now. Together we break down some of Jordan's most infamous commercial campaigns and the significance of directors managing on-set relationships. Plus Jordan shares the secret reasons why he gives so much of himself to the filmmaking community with his podcast, Respect The Process. commercialdirectingmasterclass.com