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131 - Webinar Series to Help You Think Strategically

B2B Marketing and More With Pam Didner

Release Date: 05/28/2020

142 - ft. Michael Brenner: Marketing in the Age of Disruption show art 142 - ft. Michael Brenner: Marketing in the Age of Disruption

B2B Marketing and More With Pam Didner

Today I have a special, special, special guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. You have to check him out!  Also, he owns the Marketing Insider Group.  And I use that website quite a bit, actually. There's a lot of useful contents regarding content marketing, search marketing. So anything digital marketing related. So welcome Michael.   Michael Brenner: Yeah, Pam. It's great to be here. Thanks for having me. Pam Didner: Am I loud enough? Michael Brenner: No, you're perfect. You're perfect.   Pam Didner: So, 2020...

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141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse show art 141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse

B2B Marketing and More With Pam Didner

Today I have a very special guest: Jeff Coyle. I'm not going to tell you why he does. I'm going to have him tell his story and we will be talking about AI-based content management tool and let's get started.   So welcome, Jeff! So happy to have you on my show. Why don't you tell everybody, who you are and what you do? I know you have awesome, awesome product. And I have seen the demo in the past and I loved it. I can't afford it, but I love it.   Jeff Coyle: Well maybe we'll talk about that today too. I'm Jeff Coyle. I'm the co founder and Chief Product Officer for Market Muse and a...

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140 - SOLO: Does My B2B Company Need a Sales Enablement Team? show art 140 - SOLO: Does My B2B Company Need a Sales Enablement Team?

B2B Marketing and More With Pam Didner

Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn't have sales enablement group. Do we need one?” Well, Ron, that's a great question. The need of sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company, but it's really not called sales enablement. Does that make sense? Probably it's part of sales, operations, it's part of marketing or it's part of the product marketing team. They are jobs being done, but it's just not...

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139 - ft. Priscilla McKinney: Social Selling show art 139 - ft. Priscilla McKinney: Social Selling

B2B Marketing and More With Pam Didner

I have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing and joining us from Galena, Kansas.    Pam: So there's one thing before we get started, I want to have a chat with you about. I love your LinkedIn title. It says Annoying Truth Teller Powered by My Husband's Homemade Bread. So, you know, I don't really care about the truth teller part (laughs). You know, I really care about the homemade bread! So talk to us a little bit about your, I don't know, your husband's baking...

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138 - SOLO: Strong Digital Marketing is About Processes and Automation show art 138 - SOLO: Strong Digital Marketing is About Processes and Automation

B2B Marketing and More With Pam Didner

A big hello from Portland, Oregon. I interviewed Neal Schaffer on my past week’s podcast. What do you think? Like I said, I am planning to juxtapose the episodes of me talking for 7 minutes at a time with guest interviews. Just want to try something new.   If there are guests that you want to hear from, please send me a quick email at and add the questions you want to ask them. This way, I get a chance to meet new people and you get your questions answered. #winwin I am more than happy to do all the logistics to reach out.   For today, I want to talk about a topic that is not...

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137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix show art 137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix

B2B Marketing and More With Pam Didner

I interviewed Neal Schaffer who is a social media and influencer marketing expert.  Neal recently published his fourth book, The Age of Influence. He is already thinking about his fifth book! #Amazing Here is the quick summary of the podcast: Neal shared the definition of influencer marketing. It's about social media users who have built a community around publishing content frequently about a specific topic. Over time, these users build a certain level of following. With many people having much to say, it also creates a democratization of information in recent years. He also touches on...

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136 - SOLO: Business Benefits of Taking a Break show art 136 - SOLO: Business Benefits of Taking a Break

B2B Marketing and More With Pam Didner

Hello from Portland, Oregon! During the pandemic, many people turn to podcasting or video recording as a creative outlet. I, on the other hand, moved inward and started to focus on my mind and my emotions. I haven't completely shut down or gone off grid. I still work on my client projects. I continued to get on Zoom for business and the personal gatherings. I still create content, but only limited to my monthly webinars and the pre-committed speaking engagements. To manage my emotion and my stress, I made an intentional effort not to worry too much, even though the business has been down. But...

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135 - SOLO: An Example of How to Cultivate Strategic Thinking show art 135 - SOLO: An Example of How to Cultivate Strategic Thinking

B2B Marketing and More With Pam Didner

Hello, everyone. Back in October 2019, I recorded a podcast episode. Episode 107: How to Cultivate and Expand Your Strategic Thinking. What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive strategic conversation with VP of her group.   So let’s do a quick review in terms of what I shared with you in EP 107 on how to cultivate strategic thinking. There are a couple thing I mentioned--3 points, if you will.   Think from the...

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134 - A Reminder That You Are Not Alone show art 134 - A Reminder That You Are Not Alone

B2B Marketing and More With Pam Didner

A big hello from Portland, Oregon. I want to talk about something totally different this week. I’ve been going through a lot of changes lately on both the business and the personal levels. Well, all of us are going through a lot of changes. Heck, our country is going through massive change to try to co-exist with COVID-19 safely, and even on how to reform our policing structure after recent protests.   All of us are stressed in our own way. If you have a job and your company is doing well, your managers are asking you to take on more. If you have a job and your company is not doing...

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133 - What is Sales Enablement Planning? show art 133 - What is Sales Enablement Planning?

B2B Marketing and More With Pam Didner

I received an interesting question the other day: “Hey Pam, what is your approach of creating a sales enablement plan?”   Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is certain kind of element, or what I call “the skeleton” of the plans stays the same. So let’s talk about this a little but more.   The first thing I want to get clear is the purpose and the audience of the plan. This is something you should...

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More Episodes

Welcome to another episode of B2B Marketing and More. I talked to many marketers in the past 6-8 weeks. All of us are looking forward to the re-opening of the economy. Yay! #can’twait

 

Update the buyer personas and messaging frameworks

In the previous episode, I talked about the need to update your marketing plan to align with the reopening. I called out that don’t revise your marketing plan for the sake of revising; you need to understand the behavior changes of your customers which leads to the need to update your buyer personas. B2B customers don’t usually change our behaviors that often so we don’t usually update our buyer personas.

 

However, I think it’s important to evaluate your customers especially after the pandemic. Understand if there are any behavioral changes you have to take into account. And by the way, the behavioral changes may or may not have an impact on how they use your products. And if there’s a change in how they use your project, another factor you need to look into is your messaging framework. You need to determine if your value proposition and talking points need to change or not. So, evaluating your messaging framework and buyers personas are critical pre-requisites before updating your marketing plan.

 

Another capability that’s important for marketers to possess is to be nimble and move quickly. You need to develop the ability to think strategically so that you can connect the dots swiftly and identify what needs to change when a crisis strikes.  

 

To help marketers think strategically, I created the “think strategically” series for my monthly webinars from May to August. The whole four months!

 

In May, I did a webinar on “How to Change Your Marketing Plan Again: Continue to Plan for the Unknown.” I summarized the key points of the webinar in my blog post: Important Templates You Need to Update Your Marketing Plan. So check that out if you are interested. You can check it out on my website, pamdidner.com, and download the templates.  

 

In June: I’d like to talk about the 7 Elements You Should Include to Your Marketing Plan

 

In July: I’ll touch on the topic of How to Create and Deliver Impressive C-suite Presentations

 

In August: It’s all about How to Sharpen Your Strategic Thinking Skills

 

 

I want to talk about the June webinar a little bit. The topic is about how to create a marketing plan. This is the topic, to be honest with you, that comes up most often during my mentoring sessions with marketing professionals. I thought I’d take a webinar to address it.

 

If you already have a marketing plan template, GREAT! If you don't, well, it's the time to create one. I simply want to share some critical elements that should be included in the marketing plan, and I'll explain why these elements are vital.

If you have an existing template, you can compare my recommendations with your current templates and determine if it's necessary to refine it. If you don't have one, you can check out my template as a starting point, then customize it based on your company's needs.

To me, one way to judge if a marketer can think strategically is his/her ability to create a solid marketing plan.

After this webinar, you'll be able to:
- Identify the objectives and audience for your marketing plan
- Determine the elements to include in your marketing plan

 

You can register for any of the webinars by going to my website: pamdidner.com, click on webinars under the Resources tab. You can see the detailed descriptions of each webinar. I hope to see you there.

 

Many marketers work hard to learn marketing disciplines such as SEO, content marketing, video production, email marketing and more which I call “hard skills.” However, it’s the soft skills such as how to communicate with C-suite and how to ask strategic questions that are hard to possess unless you have numerous opportunities to present in front of senior managers or have an experienced marketing coach to work with you.

 

I’ll share many key tips at my webinars. Oh, by the way, I recently launched the FB community, B2B Marketing and More. One thing I want to do on the Facebook community is to have some virtual face time to work with a small group of marketers on soft skills or how to use my templates correctly. I am still working through the details, so stay tuned. If you are interested in joining, just go to Facebook and look for B2B Marketing and More.

 

Again, if you have any questions, reach out anytime. Don’t forget to register the webinars!

 

Stay healthy and be safe. Talk to you next week. Take care.