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567: Karen B. Wolf: Marketing During a Pandemic, Double Down or Drown

A Well-Designed Business®

Release Date: 07/21/2020

594:  Reena Philpot: Ideas for Flexing Your Sales Muscles show art 594:  Reena Philpot: Ideas for Flexing Your Sales Muscles

A Well-Designed Business®

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today, Reena Philpot joins us to share her love of sales - and you’ll never guess what she’s selling! Reena (pronounced “Re-Nay”) and her husband own Precision Duplicating Solutions, and for 18 years, Reena’s helped build a successful business selling...copiers. That’s right folks - she sells pricey copy machines - and she loves it! It doesn’t matter what you’re selling, because sales is sales, and Reena’s techniques can absolutely be applied to the design business. Listen in to learn what sales tactics Reena has...

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593: Debbie Mathews: Systems for Stress-Free Growth show art 593: Debbie Mathews: Systems for Stress-Free Growth

A Well-Designed Business®

Welcome to A Well-Designed Business! LuAnn’s guest today is Debbie Mathews of Debbie Mathews Antiques and Designs, LLC, and Debbie will be walking us through easily implementable, effective systems to take care of all those tiny details so that we have the time to focus on the big things in our business. Debbie revamped her growing business to ensure she and her team are less stressed while consistently providing their clients with an A+ experience. Be sure to listen and see if some of her ideas will help you be more productive and less stressed, too! Based in Nashville, Tennessee, Debbie...

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592: Power Talk Friday: Kimberly Merlitti: Profitable Firms Build Estimates Before They Sign The Contract show art 592: Power Talk Friday: Kimberly Merlitti: Profitable Firms Build Estimates Before They Sign The Contract

A Well-Designed Business®

Welcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn welcomes Kimberly Merlitti, the Virtual CFO, back to the show. Kimberly also happens to be one of the co-authors for our third book, A Well-Designed Business, Power Talk Experts Volume 2, which is coming out in November. On today’s show, Kimberly is sharing with us the importance of preparing an estimate for your job before you sign a contract. If there’s one thing Kimberly knows, it’s numbers! And she is going to walk you through not only WHY preparing an estimate at the very beginning is important, but also how to do...

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591: #BLM Nicole White: Life Long Allyship show art 591: #BLM Nicole White: Life Long Allyship

A Well-Designed Business®

Welcome to A Well-Designed Business! LuAnn welcomes Nicole White, CEO and Principal Designer of Nicole White Designs Interiors, back to the show. When they last visited, Nicole shared details about her client questionnaire, how she gets press, and the confidence she now has as a designer. On today’s Black Lives Matter episode, you’ll hear about Nicole’s business and personal life, viewed specifically through the filter of being black. As a trained journalist and Jamaican immigrant, Nicole has a unique perspective on what we can do to effect lasting change. We hope you join us! Nicole...

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590: Tawna Allred: At 10 Years in Business, Hard Choices Brought  the Best Results show art 590: Tawna Allred: At 10 Years in Business, Hard Choices Brought the Best Results

A Well-Designed Business®

Welcome to A Well-Designed Business! What do you do when you realize that the business you have nurtured over the years is no longer bringing you joy? Tawna Allred joins LuAnn in this conversation that is not so much about how Tawna built her design business, but how, after 10 years in business, she took a pause, looked inside, and shifted gears to bring back the spark and create the life that she really wanted. Listen in to this inspiring conversation for lessons on learning to trust your gut instinct and following through with simple changes. Tawna Allred opened her interior design business...

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589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million show art 589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

A Well-Designed Business®

Welcome to A Well-Designed Business, it's Power Talk Friday! Today, Luann and her guest, Eileen Hahn, dig into how to scale your design business from 2 million to 5 million. Going from 2 to 5 million is not easy, and it does not happen by accident. Intentional is the name of the game when scaling at this level. Who better to take us through that than Eileen? She’s the HR whisperer from LuAnn's first Power Talk Friday Experts book. Eileen was with us all at LuAnn Live and she also has a chapter in LuAnn's upcoming second Power Talk Friday Experts book, as well. Oh, and did you know that LuAnn...

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588: What Would Lu Do: Leading your Business Through an Unprecedented Growth Spurt show art 588: What Would Lu Do: Leading your Business Through an Unprecedented Growth Spurt

A Well-Designed Business®

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”, where you ask the difficult questions and LuAnn gives the expert answers you’ve been wanting. Today’s episode is sponsored by Mydoma Studio. Today’s dilemma comes from Virginia, a self-described #babydesigner. Virginia had a good working relationship with a contractor on commercial projects, and he brought her into one of his residential deals. Everything went great. She returned the favor by inviting him into one of her residential projects. The contractor ended up sending the...

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587: Darrell Long: The Best Design Comes From Within, Not Pinterest show art 587: Darrell Long: The Best Design Comes From Within, Not Pinterest

A Well-Designed Business®

Welcome to A Well-Designed Business! Are you really, truly, creating your own designs and ideas? Today’s guest wants you to learn to start with the story you want to tell and to express that in your design. LuAnn gets the pleasure of talking with so many great designers on the show, but she rarely gets the opportunity to chat with a commercial designer. That dynamic flips once again today, because she is joined by Darrell Long of Wilson Associates. Darrell believes it is important to develop your critical thinking in order to be an exceptional designer. He is here to share with us that the...

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586: Window Treatment Friday: Tips for Selling Window Treatments show art 586: Window Treatment Friday: Tips for Selling Window Treatments

A Well-Designed Business®

Welcome to A Well-Designed Business, it’s Window Treatment Friday! In today’s episode, LuAnn and her friend and co-host of WTF, Vita (Vitalia) Vygovska, discuss how to get yourself in the right mindset for selling window treatments. Window treatments add some dollar bills to that bottom line of a project and are a nice money profit center for an interior designer. Listen in today to hear what LuAnn and Vita have to share with you. Vita is the award-winning window treatment specialist. Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project...

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585: Sandra Funk: Helping Designers Improve Their Business Systems show art 585: Sandra Funk: Helping Designers Improve Their Business Systems

A Well-Designed Business®

Welcome to A Well-Designed Business! LuAnn’s guest today takes efficiency to a whole new level, and she is also one of the co-authors in LuAnn’s upcoming book A Well Designed Business: The Power Talk Friday Experts, coming out in November 2020. Please welcome Sandra Funk back to the show. After 20 years in the business, Sandra has gained a ton of information, a ton of expertise, and a ton of knowledge, and now, she is offering that expertise, that well-oiled machine to designers everywhere. The Interior Design Standard is a program that Sandra has put together, actual templates for...

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Welcome to A Well-Designed Business! LuAnn’s guest today is her friend, Karen Wolf, and they’re going to be covering how Karen jumped into immediate action at the outset of the Covid-19 crisis. Karen’s background in marketing taught her to “double down or drown”, and she wasn’t about to drown. Listen in to hear how Karen’s decisive leadership combined with a willingness to think outside the box put her in the category of an exceptional business owner. See if you don’t have some great “A’ha” moments during this conversation!

Karen is the Principal and Owner of nationally-recognized Karen B. Wolf Interiors. She is known for her signature style—"modern elegance,” which speaks to livable luxury, balanced color usage, clean lines, and layered spaces. Prioritizing her clients’ input and preferred aesthetics, Karen leads her team of talented women to create upscale residential spaces that speak authentically to her clients’ one-of-a-kind lifestyles and interests. Karen’s enthusiasm and passion for all facets of interior design have been a driving factor in her firm’s 10+ years of success and ability to work transparently, collaboratively, and effectively with her community of loyal clients.

A triple-threat, Karen’s education in Fine Arts, Marketing and Trends Analysis offered her the knowledge and vision to build a successful design business from the ground up. With experience in product development, Karen always has her eye on what’s new and next, organically incorporating the newest and upcoming trends in ways that are warm and timeless.

Karen’s work has been featured in a number of notable regional and national publications, both print and digital, as well as on national television on NBC’s George to the Rescue. A reliable source in the design industry, Karen has participated on business and design-focused podcasts and has an engaged, consistent presence at industry trade shows and conferences around the country.

Karen believes that every project deserves a little sparkle, a little color, something natural, and lots of love.

Show Highlights:

  • Karen explains her “double-down or drown” philosophy.
  • Designers should be marketing themselves 25% of the time, especially during a recession or pandemic.
  • Learn to identify and overcome the roadblocks and perception issues that get in the way of marketing.
  • Karen describes how she decided on content creation and marketing outreach for lead generation.
  • The biggest move Karen made was creating Design Pop Live, an IG series on Design Trends.
  • The content generated by these talks can be broken up into mini content for Pinterest, Facebook and blog. The content can also inspire additional topics for conversations.
  • “You have to step past the fear, and step out. It works! After I did it once, it was just like riding a bike, all over again.” - Karen
  • Consider hiring a marketing coordinator.
  • Karen details her key strategies.
  • Work it! Sometime you just have to hustle to succeed, especially right now.

Connect with Karen!

Karen’s Instagram 

Karen’s Facebook 

Karen’s Pinterest  

Karen’s Website

Links :

Is Chairman of the Board Right for YOUR Business?

LuAnn Nigara COB

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Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey!

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Go to IWCE Vision to register.

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The Making of A Well - Designed Business: Turn Inspiration into Action   

A Well-Designed Business - The Power Talk Friday Experts

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Email her at info@luannnigara.com and put “mastermind” in the subject line.

She’ll set up a call and see if it’s a good fit for you!

The first of 6 monthly meetings start in August, and there are 3 spots open!

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