571: Power Talk Friday: Amanda Berlin: 3 Pillars of Visibility
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 07/31/2020
976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
A Well-Designed Business® | Interior Design Business Podcast
Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...
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975: Joyful Abundance: Thriving in Business with a Positive Mindset
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb
A Well-Designed Business® | Interior Design Business Podcast
Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...
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972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing
A Well-Designed Business® | Interior Design Business Podcast
Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...
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971: Vicente Wolf: How to Bring True Artistry into Interior Design
A Well-Designed Business® | Interior Design Business Podcast
Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares...
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970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients
A Well-Designed Business® | Interior Design Business Podcast
Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management,...
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969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships
A Well-Designed Business® | Interior Design Business Podcast
Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...
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968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design
A Well-Designed Business® | Interior Design Business Podcast
Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel...
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967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success
A Well-Designed Business® | Interior Design Business Podcast
Today With Breegan Jane Welcome to A Well-Designed Business. My guest today is an accomplished interior designer, entrepreneur, brand influencer, children’s book author, real estate investor, philanthropist, and TV personality, and you may probably recognize her from HGTV Dream Home. Breegan Jane, who has transitioned many times, is back on the show for a second time. She refers to it as “the gift of transitioning” because it’s making space for something new, something that will uplevel your business or get you closer to your goals. Listen in as Breegan offers...
info_outlineWelcome to A Well-Designed Business, it’s Power Talk Friday! Amanda Berlin joins LuAnn on today’s episode to chat about a holistic visibility strategy. If you’ve been considering defining or refining your vision and fresh ways to reach your goals, you’ll want to listen in for Amanda’s tips! Amanda is one of the co-authors in the next volume of The Power Talk Friday Experts.
Amanda Berlin is a Communications Consultant for Entrepreneurs. After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic story-telling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert. Amanda has spoken on the topics of visibility, publicity, and entrepreneurship at BizChix Live, Style Collective Raleigh and New York City, Body Local, Hoboken Entrepreneur Group, and more.
Show Highlights:
- Amanda details her philosophy on the 3 Pillars of Visibility:
- Collaborations and alliances
- Speaking and events
- Media
- Differing amounts of each one of these tactics are necessary to achieve different goals.
- It’s important to remember that the relationships that you build through collaborations are going to serve the business over time.
- Who is teaching the thing that you wished people knew before they got to you?
- Zoom is a great way to make a presentation that may feel less risky than an in-person event right now.
- Having your projects featured in major publications is great for exposure, validation, and street cred when someone visits your website, but your clients are going to hear about you through someone else the majority of the time.
- PR is not science; it’s mostly art!
- Use your expert knowledge when talking across different social media platforms, tailoring the events so that they are relevant to each audience. Re-use them as needed.
- These pillars of visibility are things that you have to focus on in your business.
- You have to constantly be widening your sphere, widening the network that you’re associated with, introducing yourself to new audiences, and being a person of service in providing something of value.
Connect with Amanda!
Amanda’s Email
Listen and Subscribe to the Empowered Publicity Podcast
Join Amanda for On-Air Coaching. Click here to apply.
Amanda is launching PITCH School, the course: Learn how to be seen, heard, fully expressed, recognized, appreciated, and contracted (i.e. PAID!!) for your unique genius.
PITCH School will teach you how to secure coverage for yourself and your business and convert those listeners and readers into fans, followers, and clients.
PLUS: Right now, buy the course, fill out her assessment and get a personalized video from Amanda on your EXACT ENTRY POINT for this work so you use the course in a way that WILL WORK for your business.
You have been working hard to grow your voice and work in the world, now let Amanda help you explode into your industry and become the sought-after expert you know you can be.
More Info: PITCH School
Links :
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A Well-Designed Business - The Power Talk Friday Experts
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