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573: Cheryl Luckett, #BLM: See Something, Say Something

A Well-Designed Business®

Release Date: 08/06/2020

634: Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire  show art 634: Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire

A Well-Designed Business®

Stop the turnover in your business! Listen in as Jessica Harling, founder of Behind the Design, and a leading expert in employee and process development for design organizations guides us through a simple (not easy) and actionable process of hiring, training, and retaining top staff.

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633: Joyce Downing Pickens: Building an Interior Design Business with Hard Work, Press & Pricing without Fear show art 633: Joyce Downing Pickens: Building an Interior Design Business with Hard Work, Press & Pricing without Fear

A Well-Designed Business®

Today with Joyce Downing Pickens:  LA interior designer, Joyce Downing Pickens of JDP Interiors used to intern for Nathan Turner and now she’s running her own design business. Joyce shares how she got amazing press as a #babydesigner, what helped her not fear an empty pipeline, and what she’s rethinking as she graduates to her sixth year in business.   Pick it apart: [21:31] Joyce shares about the press needing content [22:03] Joyce shares advice from Nathan Turner about submitting projects to press [36:50] Joyce shares about how her rates have changed since she started her...

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632: Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers show art 632: Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers

A Well-Designed Business®

John Dupra, Co-Founder and Director of Marketing for Revel Woods returns to the show to walk us through how designers can offer a valuable service to their clients and increase their project profit by becoming a flooring expert. Revel Woods is known for catering to the design trade by offering substantial training, concierge level service and customizable flooring options that allow interior designers to confidently include flooring in their new-build and renovation projects. 

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631: Ariella Horowitz: Success for Design-Build Firms is in the Details. show art 631: Ariella Horowitz: Success for Design-Build Firms is in the Details.

A Well-Designed Business®

Ariella Horowitz of AH Design Group in New Jersey walks through what it took to go from 10 to 90 design/build projects a year. This #smartlady knows the value not only of hard work, but being bold enough to go for opportunities, and smart enough to iterate when something isn’t working. Ariella shares about how she got her start and what she did to differentiate herself and build success in the design/build world.

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630: Power Talk Friday: Jessica Delaney: Networking and Press for Photographers and Interior Designers show art 630: Power Talk Friday: Jessica Delaney: Networking and Press for Photographers and Interior Designers

A Well-Designed Business®

Jessica Delaney is an interior and architectural photographer shooting beauty in the Boston area. She’s also co-founder of a digital interior design showcase, Bijou Magazine. Her magazine is a hub of design beauty and story and an opportunity to see and be seen. Jessica shares how she got started in her business by reaching out to bloggers, designers, and press professionals she met during networking events and everywhere else possible.

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629: Sarah Von Dreele: When you turn a creative outlet into a career. show art 629: Sarah Von Dreele: When you turn a creative outlet into a career.

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today, LuAnn is diving into the world of textiles with designer Sarah Von Dreele. Sarah began painting as a creative outlet which soon transformed into a successful business producing wallcoverings, fabrics, and textiles. She relied on her branding background, her relationships, and her own talents as she launched her line. She’s sharing the lessons she learned along the way and how her business is shifting for the future. 

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628: Power Talk Friday: Ginna Christensen: The Importance of Values in Your Interior Design Business show art 628: Power Talk Friday: Ginna Christensen: The Importance of Values in Your Interior Design Business

A Well-Designed Business®

Welcome to a Well-Designed Business®! On today’s episode, I talk with business coach Ginna Christensen. Ginna specializes in helping designers and creatives identify their differentiating points in the marketplace. But that work starts with discovering their values. Today, Ginna shares with me why discovering and staying true to your values is integral to your business, and what you can do to identify those values and incorporate them into what you do. 

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627: Julia Miller: The Evolution of an Interior Design Business show art 627: Julia Miller: The Evolution of an Interior Design Business

A Well-Designed Business®

Welcome to A Well-Designed Business®. Switching careers into design and building your business from the ground up takes a great deal of planning and consideration. As your business grows and evolves, you face even more questions. On today’s episode, I chat with Julia Miller of j. millers interiors, as she shares how she tackled those questions and made the decisions that let her business evolve and thrive.

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626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design show art 626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design

A Well-Designed Business®

We’re welcoming Jude Charles back to the show! Jude is a video storyteller and he’s showing us how he works his magic for brands by using LuAnn as his guinea pig! Don’t miss this journey through LuAnn’s heart and mind as we discover what makes LuAnn LuAnn and how the simple moments of her life inform her why.

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625: Coco & Jack: Flexibility and Balance Between Interior Design and Family show art 625: Coco & Jack: Flexibility and Balance Between Interior Design and Family

A Well-Designed Business®

Welcome to A Well-Designed Business. Today on the show, Luann is joined by Steve and Alyssa Terpstra of Coco & Jack. Steve and Alyssa run their firm together without any other employees, with Steve running the business and sales side, and Alyssa creating the designs. They also have a large family with four young children. Today, they’re sharing their strategies for running a growing business together while staying flexible and balanced with their family. 

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More Episodes

Welcome to A Well-Designed Business! LuAnn’s friend and previous guest, Cheryl Luckett, joins the show today for the next episode in the Black Lives Matter Series. Cheryl shares her experience in growing up in the deep south, her recollection of her first experience with racism, and the thoughts that went through her mind in that horrifying moment. You’ll also hear her explain how lack of inclusion and lack of resources in our own industry are racism hurdles. LuAnn and Cheryl cover many ways that you can do your part in creating inclusion and progress in our industry. Every action by each one of us matters!

With a 15-year career in Corporate America as a Registered Dietitian and Human Resources professional, Cheryl launched Dwell by Cheryl Interiors in 2012 seeking a creative outlet and an opportunity to explore her passion for design. The venture began with her blog chronicling her own home improvement projects and quickly morphed into a “side-hustle” decorating homes. After five years and a carefully executed strategic plan designed to help make the transition easier, she made the decision to leave corporate life behind. Based in Charlotte, North Carolina, Cheryl, and her team provide clients with a professional and seamless design experience creating homes that are classic, colorful, cultured, and cozy that allow their clients to live their fullest lives. 

In 2018, she launched her first licensed collection of upholstered furniture with NC-based Sylvester Alexander called Belle by Cheryl Luckett. Her work has been published both locally and nationally appearing in Traditional Home, Country Living, and Southern Home.  

Show Highlights:

  • Conversations regarding racism not only need to happen, they need to be sustained.
  • Cheryl shares her first recollection of racism.
  • Cheryl defines the concept of “shifting”.
  • A career move away from corporate and human resources led to an epiphany regarding inclusion and diversity years later.
  • The racism hurdles in the design industry as seen through Cheryl’s eyes.
  • Diversity training should be a part of your business strategy.
  • Visibility should not be mistaken for change.
  • Cheryl and LuAnn offer suggestions for making change, starting with: Speak up!
  • LuAnn addresses “white privilege”.
  • Racism is a deep, collective wound.

Connect with Cheryl!

(@dwellbycheryl on all platforms!)

Cheryl’s Email

Cheryl’s Facebook

Cheryl’s Instagram

Cheryl’s Twitter

Cheryl’s Pinterest

See Cheryl’s “Belle by Cheryl Luckett” Collection at: Sylvester Alexander

Read about Mitchell Parson, the owner of Sylvester Alexander:

Sylvester Alexander

Cheryl Recommends:

Links :

Article: Dear White People, Here Are 10 Actions You Can Take to Promote Racial Justice in the Workplace

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Other shows mentioned: 

#291, #397 Cheryl’s previous shows

#562 Rasheeda Gray

Kae Whitaker: #556 

Corey Damen Jenkins #388