Walk the Walk
Designing a business (product or service!) based on assumptions of what your customers like or dislike can be a huge misstep. Jon and Andi talk in this episode about how to ask great questions of your clients or customers, how to get to the heart of the problems they face, and how to prioritize those problems.
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Far too many organizations overlook the importance of CX in their sales process -- and it shows. We talk a bit about brands that get it right, and how, as well as some missteps that put us off from the gate.
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In this episode, we're talking about The New Customer, a report published last month discussing seven ways customers have "significantly changed" since the pandemic hit. Link to the report:
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Welcome back to season 2 of Walk the Walk: where we continue to talk to leaders running values-based businesses. Season 2 will feature a new cohost, Jon Jones, CEO of and focus on the role of CX in aligning with your values - both internally and externally. Every interaction with a brand is an opportunity to make an impression - whether it’s on purpose or accidental. Great customer experience can improve all aspects of your business by intentionally fostering trust with every customer, in every interaction, every time. Want to win more deals? Customer experience. Higher...
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The thing most innovative companies have in common is a deep understanding of their customer's needs. Michelle Royal knows; she's been helping companies unleash their innovative potential for nearly 20 years through her consultancy, Royal Innovation Design Group (RIDG).
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Colin is the CEO and founder at Sheets & Giggles, a start-up that makes eco-friendly (and ultra comfy) bedding out of eucalyptus trees. Colin knew he wanted to found a business that could make an impact on his community and the earth, and he did it.
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As President & Chief Executive Officer of The Florida Aquarium, Roger Germann's leadership has been instrumental in guiding this Tampa attraction through some very difficult times.
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There is power in listening. It can broaden perspectives and be a fundamental step towards understanding and atonement. Erik Smith knows; he owns a diversity, equity and inclusion (DEI) consultancy and he's been helping organizations understand their role in systemic racism for most of his career.
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Whether you're a solo-preneur or a Fortune 10 company, your clients and customers want you to take a stand – and to really live the stand you take.
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Nancy Lyons is the CEO at Clockwork, a digital consultancy, and the author of "Work Like a Boss, A Kick in the Pants Guide to Finding and Using Your Power at Work."
info_outlineColin is the CEO and founder at Sheets & Giggles, a start-up that makes eco-friendly (and ultra comfy) bedding out of eucalyptus trees. Colin knew he wanted to found a business that could make an impact on his community and the earth, and he did it.
Colin talks to Andi about the balance between building a startup (and making investors happy) and the desire to give back to his community.