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CANDID CONVERSATION SERIES- EPISODE 1: ADDRESSABLE ADVERTISING

matrixmeansmedia's podcast

Release Date: 10/13/2020

CANDID CONVERSATION SERIES- EPISODE 12:  AD-SUPPORTED STREAMING TV FTW show art CANDID CONVERSATION SERIES- EPISODE 12: AD-SUPPORTED STREAMING TV FTW

matrixmeansmedia's podcast

Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise & widespread penetration of ad-supported streaming television offerings, how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher, E.W. Scripps, Ian Donnelly, Cinedigm, & Raoul Marinescu, Local Now/ Entertainment Studios.

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CANDID CONVERSATION SERIES- EPISODE 11:  AD BUY/SELL AUTOMATION: NOW AND WHEN? show art CANDID CONVERSATION SERIES- EPISODE 11: AD BUY/SELL AUTOMATION: NOW AND WHEN?

matrixmeansmedia's podcast

Listen in to the August Media Ad Sales Summit Candid Conversation, discussing the ongoing challenges and upcoming opportunities in the march towards automating ad processes and improving transactional efficiencies. Joe Lampert (CNOmniMedia) moderates with insights from Mark McKee (FreeWheel), Jay Stevens (Hudson MX), Fraser Woollard (Mediaocean), and Mark Gorman (Matrix Solutions). Catch the pre-game conversation with Matrix CRO, Brenda Hetrick, and Mark Gorman before the conversation kicks off!

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CANDID CONVERSATION SERIES- EPISODE 10:  BROADCAST MEDIA'S NEW GROOVE show art CANDID CONVERSATION SERIES- EPISODE 10: BROADCAST MEDIA'S NEW GROOVE

matrixmeansmedia's podcast

Listen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only bigger, but emerge as the driving engines behind a wide range of synergistic cross-media enterprises. Brenda Hetrick (Matrix Solutions) moderated this discussion with Tom O'Brien (The Weather Group/ Allen Media Group), Brian Lawlor (E.W. Scripps) and William Sally (Nexstar Broadcasting Group).

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CANDID CONVERSATION SERIES- EPISODE 9:  US MEDIA'S REGULATORY OUTLOOK show art CANDID CONVERSATION SERIES- EPISODE 9: US MEDIA'S REGULATORY OUTLOOK

matrixmeansmedia's podcast

Listen in to the May Media Ad Sales Summit Candid Conversation which focuses on how the new administration will impact the entire media regulation landscape. Tim Hanlon (The Vertere Group) moderates this discussion on consumer data & privacy, local media ownership, broadcast retrans/must-carry, the growth of state regulation on political advertising - particularly online, and more, with David Oxenford (The Law Firm of Wilkinson Barker Knauer LLP) and Eriq Gardner (The Hollywood Reporter).

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CANDID CONVERSATION SERIES- EPISODE 8:  AUTOMATING THE BUY/ SELL MANUAL TRANSACTIONS AND PROCESSES show art CANDID CONVERSATION SERIES- EPISODE 8: AUTOMATING THE BUY/ SELL MANUAL TRANSACTIONS AND PROCESSES

matrixmeansmedia's podcast

Listen in to the April Media Ad Sales Summit Candid Conversation! Industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (Scripps), Barbara Bekkedahl (The Weather Channel), and Becky Meyer (Gray Television, Inc.) will share their insights with moderator Mark Gorman (CEO, Matrix Solutions)

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EPISODE 13: GUEST ANGELA BETASSO, JDA.MEDIA show art EPISODE 13: GUEST ANGELA BETASSO, JDA.MEDIA

matrixmeansmedia's podcast

Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso, as she discusses how she got to where she is today, as well as how her past experience as both a National Seller and Local Seller are influencing her new role at JDA.Media. The trio also dives into how sales discipline has served as a key differentiator throughout the challenges presented over this past year.

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CANDID CONVERSATION SERIES- EPISODE 7:  LOCAL MEDIA FIGHTS BACK show art CANDID CONVERSATION SERIES- EPISODE 7: LOCAL MEDIA FIGHTS BACK

matrixmeansmedia's podcast

Listen in to the March Media Ad Sales Summit Candid Conversation that challenges the common narrative that local media is losing relevance against Big Tech and spotlights the innovation from the field that begs to differ! Tim Hanlon (CEO, The Vertere Group) moderates this Candid Conversation with insightful viewpoints from Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting).

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CANDID CONVERSATION SERIES- EPISODE 6: What Local Media Advertisers Want show art CANDID CONVERSATION SERIES- EPISODE 6: What Local Media Advertisers Want

matrixmeansmedia's podcast

Listen in to the February Candid Conversation where we sat down with the two media agency executives who account for the majority of local media ad spend from the buy-side to find out what's working, what's not - and what lies ahead. Join Matrix, CRO, Brenda Hetrick, Kathy Doyle, EVP, Local Investment, MAGNA Global, and Jennifer Hungerbuhler, EVP/MD, Local Video & Audio Investment, dentsu. And catch the pre-game conversation with Brenda and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

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EPISODE 12: GUEST FRASER WOOLLARD, MEDIAOCEAN show art EPISODE 12: GUEST FRASER WOOLLARD, MEDIAOCEAN

matrixmeansmedia's podcast

Listen in as Matrix's CEO Mark Gorman & CRO Brenda Hetrick talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations. Hear how today's tech companies are innovating to move the needle on reducing the friction between the buy & sell sides of media advertising. The trio also gets candid on combining linear and digital to serve audience and reach effectively and the industry's evolution to omnichannel buying and what that means for existing and future workflows.

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CANDID CONVERSATION SERIES- EPISODE 5: Local TV's (Happy?) New Year: Views From the Top show art CANDID CONVERSATION SERIES- EPISODE 5: Local TV's (Happy?) New Year: Views From the Top

matrixmeansmedia's podcast

Listen in to hear Matrix CEO, Mark Gorman, join top leaders of some of the most influential media companies today including Steve Pruett (Executive Chairman of the Board, CMG/Apollo), Emily Barr (President & CEO, Graham Media), and Pat LaPlatney (President/Co-CEO, Gray Television Inc) as they kick off the New Year with an executive-level view, discussing what's ahead for the local broadcast television business in 2021.

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More Episodes

Listen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising’s ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen).