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CANDID CONVERSATION SERIES- EPISODE 1: ADDRESSABLE ADVERTISING

matrixmeansmedia's podcast

Release Date: 10/13/2020

CANDID CONVERSATION SERIES- EPISODE 3: LOCAL TV/ VIDEO ADVERTISING: A REALITY CHECK show art CANDID CONVERSATION SERIES- EPISODE 3: LOCAL TV/ VIDEO ADVERTISING: A REALITY CHECK

matrixmeansmedia's podcast

Listen in to this post-election media sales state-of-the-union where leading representative voices in local TV/video advertising discussed the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick, before Mark jumps into the Moderator role to kick off this conversation with Andrew Ward (Ampersand), John Vilade (Premion), and Maggie Drake (E.W. Scripps / Octane).

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EPISODE 11: GUESTS SHANNON HAVARD, THE JIM PATTISON BROADCAST GROUP, AND MIKE SHERRY, FOREVER MEDIA show art EPISODE 11: GUESTS SHANNON HAVARD, THE JIM PATTISON BROADCAST GROUP, AND MIKE SHERRY, FOREVER MEDIA

matrixmeansmedia's podcast

Listen in as Brenda Hetrick and Matrix CEO, Mark Gorman, talk to The Jim Pattison Broadcast Group's VP of Sales, Shannon Havard & Forever Media's VP of Sales, Mike Sherry. Hear how these industry leaders are advancing their digital audio businesses in 2020. Shannon talks to bringing a digital agency in-house & embracing podcasts as an extension to their business. Mike shares the significance of staying true to & knowing your audience and thinking outside of the box in the original form of 'social media'.

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CANDID CONVERSATION SERIES- EPISODE 2: HOW ARE CONSUMER HABITS AND ATTITUDES IMPACTING OTT VIDEO show art CANDID CONVERSATION SERIES- EPISODE 2: HOW ARE CONSUMER HABITS AND ATTITUDES IMPACTING OTT VIDEO

matrixmeansmedia's podcast

Listen in as Magid's Jill Rosengard Hill and The Vertere Groups Tim Hanlon discuss recent survey insights on the current state of consumer viewing– behaviors, attitudes, preferences, likelihoods– with a pre vs. post Covid comparison of media consumption, and how this current state of consumer viewing will impact the fast-changing business of “television” in the months/ years ahead. Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, & CRO, Brenda Hetrick, before the Conversation kicks of

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CANDID CONVERSATION SERIES- EPISODE 1: ADDRESSABLE ADVERTISING show art CANDID CONVERSATION SERIES- EPISODE 1: ADDRESSABLE ADVERTISING

matrixmeansmedia's podcast

Listen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising’s ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. With a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher, AMC Networks, Gina Mingioni, Comcast, and Kelly Abcarian, Nielsen.

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EPISODE 10: GUESTS KEISHA SUTTON JAMES and BECKY BROOKS, ALLIANCE FOR WOMEN IN MEDIA show art EPISODE 10: GUESTS KEISHA SUTTON JAMES and BECKY BROOKS, ALLIANCE FOR WOMEN IN MEDIA

matrixmeansmedia's podcast

Listen in as we discuss how AWM had to adopt a new MO to deliver a virtual Gracies event to an expanded audience and pivot their focus to be able to better engage and inspire members in a year where the pandemic tried to steal center stage. Matrix' CRO, Brenda Hetrick and RISE Marketing's Deanna Kennedy talk with AWM's Keisha Sutton James and Becky Brooks about the Alliance for Women in Media's (AWM) MO for 2020 and going forward.

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EPISODE 9: GUESTS CHRISTINA VILLANO and HEATHER MCCREA, TECHBAE show art EPISODE 9: GUESTS CHRISTINA VILLANO and HEATHER MCCREA, TECHBAE

matrixmeansmedia's podcast

Listen in as we discuss finding our way to a 'new normal' with the TechBaes. Hear how 'Flexibility' has become the new "F" word amidst a time where virtual is thew new norm and change has become the one true constant. Brenda Hetrick, and co-host Deanna Kennedy, get candid with TechBae co-founders Christina Villano, and Heather McCrea to discuss what the TechBae organization has been up to, how they are fairing personally and professionally during the pandemic, and of course what's on the horizon!

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EPISODE 8: GUEST MISSY EVENSON, SCRIPPS show art EPISODE 8: GUEST MISSY EVENSON, SCRIPPS

matrixmeansmedia's podcast

Listen in as Scripps' VP of Sales, Local Media Missy Evenson chats with Matrix's CRO, Brenda Hetrick and CEO, Mark Gorman about measurement, moving the industry forward with speed and technology and how at the end of the day it starts and stops with 'good content'. How can we effectively come together to automate? Let's start to solve for the things that absorb all the back and forth, like makegoods and really change the business rules!

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EPISODE 7: GUEST BEN LANDERS, BLUE CORONA show art EPISODE 7: GUEST BEN LANDERS, BLUE CORONA

matrixmeansmedia's podcast

Listen in as Brenda Hetrick and Matrix’s CEO, Mark Gorman chat with Blue Corona's CEO, Ben Landers, about digital advertising and more specifically attribution, the value of tracking results, how COVID-19 has impacted business, where the trends are, and more- including building a culture designed to execute vision from the ground up!

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EPISODE 6: GUEST ZACH CROSS, REVENUE ANALYTICS show art EPISODE 6: GUEST ZACH CROSS, REVENUE ANALYTICS

matrixmeansmedia's podcast

Listen in as Brenda Hetrick and Matrix’s CTO, Adam Gotlieb chat with Revenue Analytics’ President, Zach Cross about how ‘the time is now to do more with less’. Covering an array of topics, the trio talks to how Revenue Analytics has focused on being a hero for their customers during COVID 19, to the need to get data into the ecosystem and better leverage it across platforms, to a call for more automation, it’s all here.

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EPISODE 5: GUEST TIM HANLON, VERTERE GROUP  show art EPISODE 5: GUEST TIM HANLON, VERTERE GROUP 

matrixmeansmedia's podcast

Listen in as Brenda Hetrick interviews Vertere Group's Tim Hanlon, to discuss how media companies are utilizing the time now to 'fix what's broken'; identifying mission critical steps to advancing traditional business models for the future.

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More Episodes

Listen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising’s ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen).