AI Image Generation w/Frank Prendergast
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Looking to add AI art generated images to your content strategy? Join Samantha and her guest, , Digital Strategist at as they discuss the latest AI technologies that can expand your image library.
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Reimagining Events w/Belinda Joseph
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A global pandemic has forced organizations to reimagine their traditional in-person events. Join Samantha and her guest, , Head of Events and Community at , as they discuss how companies can reengineer their in-person events to accommodate both virtual and live events, providing each unique audience with engaging content along with a seamless shared experience.
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The Shift in Enterprise Sales
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The sales landscape has changed for both buyers and sellers. As sellers found themselves in a predominantly remote selling environment, they gained an exponential amount of data about their buyers in the process. Join Samantha and her guest, , CEO of , as they talk about how the shift in sales processes, even before the pandemic, has had both positive and negative impacts and how both buying and selling teams can re-tool their strategies in this shifting landscape for maximum success.
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New Rules of Marketing and PR w/David Meerman Scott
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An Unleash Possible return guest, , joins Samantha to talk about the latest edition of his best-selling book, . We discuss all the many things that have changed since the first edition of the book.
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Embracing Personal Pronouns w/Chris Whalen
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Whether you're in a workplace, dealing with clients and vendors, or simply meeting new people, addressing a person's pronouns are as important as saying their name correctly. Join Samantha and her guest, , Co-Chair of the Employee Advisory Group, called Superbia, which represents the LGBTQIA2S+ community within his organization, as they discuss the importance of personal pronouns and best practices for building an inclusive culture.
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Book Writing for Entrepreneurs w/Alinka Rutkowska
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Becoming an author and publishing a book can be very fulfilling and it can be an excellent addition to your content strategy. But, it's important to identify why you're writing it; are you growing your business, leaving a legacy, or using it as a lead generation tool? Join Samantha and her guest, , CEO of , as they discuss the process of and the importance of identifying the right size, scope and market place for a book to be a successful marketing tool.
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Finding the WHY in Product Management w/Matt Young
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Your customers aren't product managers, but their feedback drives your product decisions. As you gather their valuable feedback and prioritize their requests, it's important to understand the “why” behind them. Join Samantha and her guest, , CEO of , as they discuss the importance of gathering customer feedback from multiple sources for product management, and be able to answer the question of WHY customers ask for product enhancements, versus simply requesting feature upgrades.
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Women in Revenue w/Deanna Ransom
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Join Samantha and her guest, , President & Executive Director of , as they discuss the current landscape of women in leadership roles, continuing the journey of diversity, equity and inclusion in the workplace, and ultimately empowering women to advance their careers.
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Make Your Ideas Irresistible w/Tamsen Webster
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You have an idea. Now what? How do you operationalize your idea so that it resonates with your audience’s hearts and minds? Join Samantha and her guest , Founder and Chief Message Strategist at , as they discuss her process for helping organizations find the connection that makes the invisible link between an audience's problem and the solution tangible, as well as actionable.
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Teenage Waste Brand w/Evelyn Starr
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Hitting a brand plateau is not a failure, but an opportunity. Join Samantha and her guest , author of Teenage Waste Brand, as they talk about adolescent growing pains brands experience over time, how to identify the symptoms, and practical ways to take your brand to the next level.
info_outlineMarketers are storytellers. Successful messaging can be measured by how well the message aligns with the organization's core values and how well stakeholders can take those messages and make them their own.
Join Samantha and her guest Matthew Woodget, Founder & CEO at Go Narrative, as they discuss the importance storytelling plays in creating messaging success and practical storytelling techniques to apply to your brand, its value proposition and positioning.