Highlight: Pat Dimon - Front Office Studios & A Frame Productions
Navigating Sports Business
Pat Dimon – Head of Front Office Sports Studios and Owner of A Frame Productions – shares the secret to a good sports docuseries. Many of our clients on the property side have raised questions about how to optimize non-live content in a crowded ecosystem where everyone is trying to make the next Drive to Survive. Pat is the creator of Full Swing, and shares his tips to getting it right. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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Highlight: Tim Zulawski - AMB Sports & Entertainment
Navigating Sports Business
Tim Zulawski – President of AMB Sports & Entertainment – on the fan-friendly concessions strategy at Mercedez-Benz stadium and how it leads to higher fan satisfaction, increased merchandise sales, and creates "super advocates" for the Atlanta Falcons, Atlanta United, and the stadium itself. As they prepare to host major events like the FIFA World Cup, Super Bowl, and Final Four, their concession prices will not change. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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Highlight: Amber Cox - Indiana Fever
Navigating Sports Business
Amber Cox – COO & GM of the Indiana Fever – on new WNBA fans buying season tickets or becoming passionate about the league after giving it a chance for the first time. Often, their first exposure comes from attending a game or tuning in to watch stars like Caitlin Clark. She calls Caitlin Clark the "ultimate multiplier effect" for the WNBA, in amplifying the momentum that has been building for the a long time. Listen to the full episode here: Amber's quote is very similar to on the WNBA easily retaining around once they give the league a chance, which...
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125. Pat Dimon - Front Office Studios & A Frame Productions
Navigating Sports Business
Navigating Sports Media: Pat Dimon - Head of Front Office Sports Studios and Owner of A Frame Productions - is one of the biggest names in the sports docuseries space. He joins Umar Hussain to discuss the the new joint venture with Front Office Sports, and why some sports docs cut through the clutter while others miss the mark. He also gives his thoughts on where rightsholders should be investing in non-live content to help grow their brands. Timestamps: 2:10 - Pat's background 5:35 - Why certain sports doc series work and others don't 8:45 - Full...
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Highlight: Bruce Bassett - AI Expert
Navigating Sports Business
"If all progress in AI stopped tomorrow, it would still take five to 10 years for what we've got now to diffuse through the market." Bruce Bassett - internationally renowned computer science expert & embedded AI strategist at Navigate - on the importance of building an AI-native culture within your organizations. It's not enough to chase the newest tools, or to build a custom AI agent. If the pace of improvement continues to be exponential, then you'll have to integrate AI into everything that you do. The core question: how long do we expect AI improvement to maintain its...
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124. Amber Cox - Indiana Fever
Navigating Sports Business
Amber Cox - COO & GM of the Indiana Fever - stepped into her role at the dawn of the Caitlin Clark era - a moment that’s fueled unprecedented growth for both the Fever and the WNBA. But as Amber shares, that surge didn’t start with Caitlin; her arrival simply created a powerful “multiplier effect” on momentum that was already building. Timestamps: 2:10 - Amber’s career in the WNBA 9:10 - Joining the Fever as Caitlin Clark is drafted 15:45 - Caitlin Clark’s multiplier effect 23:20 - Asking players to participate in marketing content 26:00 - Managing 2 roles...
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Highlight: Robert Davari - Tixr
Navigating Sports Business
"This is a business where you can lose having a superior product" Robert Davari – CEO and Founder of Tixr – on the challenges of raising money in the crowded ticketing space. Investors are looking for emerging technologies, particularly in AI, and don't often have the patience to support a challenger brand like Tixr. As an entrepreneur, Robert has always preferred bootstrapping his businesses and building slowly with a focus on creating the best possible product. Listen to the full episode here: For more insights, visit our or learn more...
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123. Bruce Bassett - AI Expert
Navigating Sports Business
Bruce Bassett is the Founder of Grai Labs, embedded AI strategist with Navigate, and is one the world's leading experts on Artificial Intelligence. With decades of experience in academia and practical AI applications, he applies his knowledge and beliefs to the sports industry, and gives tips for staying afloat in a tidal wave of AI innovation. Details: 2:00 - AI in the Sports Industry 6:15 - What should you be doing right now with AI? 22:30 - Revolutionary tech beyond AI 25:40 - Rapid Fire Questions Notes: Bruce's favorite depiction of AI in fiction: For more...
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Highlight: Ahmed Darwish - NESN
Navigating Sports Business
"Every Red Sox or every Bruins game is a theatrical hit." Ahmed Darwish - Chief Marketing Officer at NESN - explains the importance of making games accessible to fans, and how NESN's continuity helps fans have a reliable options for watching their favorites teams. Despite streaming reshaping the industry and new players emerging, sports continue to hold strong media value. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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Highlight: Jared Orton - Savannah Bananas
Navigating Sports Business
Jared Orton – President of the Savannah Bananas – on the origins of the Bananaland at Sea fan cruise, which the team is bringing back for another voyage in 2026. The Savannah Bananas are known for providing the very best in fan engagement, and the creativity and detailed planning that went into the fan cruise are the perfect example. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
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Greg Sankey, Commissioner of the SEC, joins AJ Maestas on today's episode of Navigating Sports Business podcast. They discuss operating during COVID-19, the path to becoming commissioner, the future of collegiate athletics, and some great book recommendations.
Details:
00:00 - Commissioner Sankey's background
3:50 - Handling COVID in the SEC
17:20 - Book Recommendations
25:00 - Was playing football in 2020 the right decision?
31:10 - New SEC television deal with ABC
42:20 - The future of collegiate athletics
57:20 - Leadership and social justice
1:01:00 - Personal habits for success
Book Recommendations:
Leadership Strategy and Tactics, by Jocko Willink
The Life You Always Wanted, by John Ortberg
Be Quick But Don’t Hurry, by Andrew Hill
Book of Ecclesiastes, Old Testament
Better Decisions, Fewer Regrets, by Andy Stanley
Thinking in Bets, by Annie Duke
How Churchill Waged War, by Allen George Packwood
Philanthropic Organizations: