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636: Window Treatment Friday Ep. 13: On-Air Coaching with Vita

A Well-Designed Business®

Release Date: 01/29/2021

658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms show art 658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms

A Well-Designed Business®

This week, I’m joined by Genevieve Trousdale. After coming from working in two large firms, Genevieve launched her own firm. She grew her business to serve luxury clients and tackle high-income projects. But unlike most other designers on her level, Genevieve chooses to keep some things simple, running her business on her own and taking on just a few projects per year. Today, we’re talking about how she manages it, why she chooses it, and the importance of staying true to your values in your business.

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657: Power Talk Friday: Dolores Hirschmann: Unlock Your Message, Unlock Your Business show art 657: Power Talk Friday: Dolores Hirschmann: Unlock Your Message, Unlock Your Business

A Well-Designed Business®

Welcome to A Well-Designed Business®. When someone asks you what you do, how clear are you? Are you able to communicate what you do, the value you bring to the table, who you help, and what sets you apart? Or do you struggle to define what message you’re trying to put out with your business? Today, I chat with Dolores Hirschmann, a strategist and coach who helps her clients get that clarity in their message so they can start impacting the world.

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656: April Jensen: How to Establish Client Expectations for Successful Projects show art 656: April Jensen: How to Establish Client Expectations for Successful Projects

A Well-Designed Business®

Welcome to A Well-Designed Business. April Jensen of St. Louis-based ADJ Interiors was in business for 25 years before she created an onboarding doc for her high-end interior design business. April and LuAnn walk step-by-step through her onboarding doc as April lets us in on how it has helped her handle client expectations and sticky situations.

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655: Power Talk Friday: Theresa Gresham: Asking for Help in Parenthood and Your Interior Design Business show art 655: Power Talk Friday: Theresa Gresham: Asking for Help in Parenthood and Your Interior Design Business

A Well-Designed Business®

Welcome to A Well-Designed Business. Single mom to a toddler and suddenly laid off when Covid started, Theresa Gresham moved into a 200ft studio to save on rent. Theresa shares her journey of building a Virtual Design Assistant business from scratch and learning the importance of self-care and hiring help.

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654: Jenny Madden: Navigating Maternity Leave in Your Interior Design Business show art 654: Jenny Madden: Navigating Maternity Leave in Your Interior Design Business

A Well-Designed Business®

As business owners, we face many difficult situations, including how to balance personal life with business ownership. Maternity leave is one of those situations that can change the course of your business. Jenny Madden has navigated the difficult territory of maternity leave five separate times, both in her own leave and in the leaves of her employees. Today, we’re discussing the tricky waters of maternity leave, and how you can make decisions now that will impact it in the future.

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653: Window Treatment Friday: Rising from the Ashes show art 653: Window Treatment Friday: Rising from the Ashes

A Well-Designed Business®

Welcome to a Well-Designed Business. On today’s WTF— Window Treatment Friday, Vita and I are talking about rising from the ashes of the fire that destroyed her workroom. It's every business owners nightmare. Fortunately for Vita's diligent dedication to the processes and systems within her business, Vita was able to literally rise from the ashes over night, and continue to keep her business running. 

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652: Stacy Garcia: Transitioning Your Interior Design Business When Times Get Tough show art 652: Stacy Garcia: Transitioning Your Interior Design Business When Times Get Tough

A Well-Designed Business®

Welcome to A Well-Designed Business®. We spend a lot of time talking about starting your business, growing your business, and implementing the basics that lead you to success. Today, we’re talking about what happens when that success is threatened. Recessions, disasters, and unforeseeable circumstances can threaten your business. But the way you respond to those situations shows your grit, determination, and ultimately determines your success as a business owner. 

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651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design show art 651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Rachael is an international keynote speaker and thought leadership coach helping female entrepreneurs in the lifestyle space build personal brands. She joins LuAnn to share a practical plan for positioning your brand, honing your activities, and attracting your ideal client.

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650: Sara Barney: The Power of SEO and Business Acumen in Interior Design show art 650: Sara Barney: The Power of SEO and Business Acumen in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Design is a second career for Sara Malek Barney. Sara was an executive in the entertainment and sports industries before she became the Founder and Principal Designer of Bandd Interiors in Austin, Texas. With plenty of business savvy under her belt, when she launched her design firm, Sara knew to concentrate on two tactics to create and grow her digital footprint.

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649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder's Perspective  show art 649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder's Perspective

A Well-Designed Business®

Welcome to A Well-Designed Business. Today, I welcome Brad Leavitt back for his fifth time on the show! Brad is here once again to share share his expert insight to help you better understand and navigate the design-build process. In today’s show Brad tells us what the process is like through the eyes of the builder. When you understand the builder's perspective, you will see how important it is for you to bring your A Game.

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More Episodes

Today with Vita Vygovska

For Window Treatment Friday, LuAnn and Vita conduct a live coaching session around a big issue that so many businesses encounter when they scale—clients wanting you on their project, not your staff. Listen to see how LuAnn advises Vita and prepares her to eliminate her problem with confidence and some carefully chosen words. 

LuAnn and Vita's Aha-Moments

“Having the combination of a virtual hug and a little bit of a whip is very unique.” - Vita Vygovska

“If you only get comfort, then you don’t learn how to avoid that the next time.” - LuAnn Nigara

“If I don’t press you and urge you to find the place where only you could have changed the outcome, you’re destined to repeat it.” - LuAnn Nigara

“We can go back and own the moment.” - LuAnn Nigara

 

Picking It Apart

[11:34] LuAnn shares why we could all benefit from coaching

[16:13] Vita shares the struggle she is having in her business

[19:17] LuAnn gives an example of how she solves the same problem at Window Works

[26:02] Vita asks LuAnn to help her solve a nuance of her original struggle

[30:08] Vita asks LuAnn to help her solve a second nuance of her original struggle

[38:37] LuAnn shares a funny story about what happened when she didn’t take her own advice

More About Vita Vygovska

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

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A Big THANK YOU to Today’s Podcast Sponsor

Kirsch is a reliable go to resource for all of your drapery hardware needs. Have you heard about all of the features Kirsch has built into their motorized Briza rod? Let me tell you a few:
Motor mounts to the back of the track which allows a seamless look if you have motorized and cord or baton traverse rods in the same room.

The Drapery fabrication specs do not need to change between cord or baton controlled draperies and motorized draperies-- this is nice- cuts down on errors--- ask me how I know--lol

No additional returns or any special instructions-- also very nice feature
Limits are set automatically after installation
Remote control is radio frequency and easily pairs with the motor
Tug feature; when drapery is pulled the motor will traverse the drapery
New Neo Smart Controller allows for easy integration with third party home systems.

So go to Kirsch.com today, find the dealer in your area and learn how Kirsch can help you on your next window treatment project.