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642: Thom Sweeney: Sage Advice About Salesmanship And The Upside of Failure in Interior Design

A Well-Designed Business®

Release Date: 02/16/2021

657: Power Talk Friday: Dolores Hirschmann: Unlock Your Message, Unlock Your Business show art 657: Power Talk Friday: Dolores Hirschmann: Unlock Your Message, Unlock Your Business

A Well-Designed Business®

Welcome to A Well-Designed Business®. When someone asks you what you do, how clear are you? Are you able to communicate what you do, the value you bring to the table, who you help, and what sets you apart? Or do you struggle to define what message you’re trying to put out with your business? Today, I chat with Dolores Hirschmann, a strategist and coach who helps her clients get that clarity in their message so they can start impacting the world.

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656: April Jensen: How to Establish Client Expectations for Successful Projects show art 656: April Jensen: How to Establish Client Expectations for Successful Projects

A Well-Designed Business®

Welcome to A Well-Designed Business. April Jensen of St. Louis-based ADJ Interiors was in business for 25 years before she created an onboarding doc for her high-end interior design business. April and LuAnn walk step-by-step through her onboarding doc as April lets us in on how it has helped her handle client expectations and sticky situations.

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655: Power Talk Friday: Theresa Gresham: Asking for Help in Parenthood and Your Interior Design Business show art 655: Power Talk Friday: Theresa Gresham: Asking for Help in Parenthood and Your Interior Design Business

A Well-Designed Business®

Welcome to A Well-Designed Business. Single mom to a toddler and suddenly laid off when Covid started, Theresa Gresham moved into a 200ft studio to save on rent. Theresa shares her journey of building a Virtual Design Assistant business from scratch and learning the importance of self-care and hiring help.

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654: Jenny Madden: Navigating Maternity Leave in Your Interior Design Business show art 654: Jenny Madden: Navigating Maternity Leave in Your Interior Design Business

A Well-Designed Business®

As business owners, we face many difficult situations, including how to balance personal life with business ownership. Maternity leave is one of those situations that can change the course of your business. Jenny Madden has navigated the difficult territory of maternity leave five separate times, both in her own leave and in the leaves of her employees. Today, we’re discussing the tricky waters of maternity leave, and how you can make decisions now that will impact it in the future.

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653: Window Treatment Friday: Rising from the Ashes show art 653: Window Treatment Friday: Rising from the Ashes

A Well-Designed Business®

Welcome to a Well-Designed Business. On today’s WTF— Window Treatment Friday, Vita and I are talking about rising from the ashes of the fire that destroyed her workroom. It's every business owners nightmare. Fortunately for Vita's diligent dedication to the processes and systems within her business, Vita was able to literally rise from the ashes over night, and continue to keep her business running. 

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652: Stacy Garcia: Transitioning Your Interior Design Business When Times Get Tough show art 652: Stacy Garcia: Transitioning Your Interior Design Business When Times Get Tough

A Well-Designed Business®

Welcome to A Well-Designed Business®. We spend a lot of time talking about starting your business, growing your business, and implementing the basics that lead you to success. Today, we’re talking about what happens when that success is threatened. Recessions, disasters, and unforeseeable circumstances can threaten your business. But the way you respond to those situations shows your grit, determination, and ultimately determines your success as a business owner. 

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651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design show art 651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Rachael is an international keynote speaker and thought leadership coach helping female entrepreneurs in the lifestyle space build personal brands. She joins LuAnn to share a practical plan for positioning your brand, honing your activities, and attracting your ideal client.

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650: Sara Barney: The Power of SEO and Business Acumen in Interior Design show art 650: Sara Barney: The Power of SEO and Business Acumen in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Design is a second career for Sara Malek Barney. Sara was an executive in the entertainment and sports industries before she became the Founder and Principal Designer of Bandd Interiors in Austin, Texas. With plenty of business savvy under her belt, when she launched her design firm, Sara knew to concentrate on two tactics to create and grow her digital footprint.

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649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder's Perspective  show art 649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder's Perspective

A Well-Designed Business®

Welcome to A Well-Designed Business. Today, I welcome Brad Leavitt back for his fifth time on the show! Brad is here once again to share share his expert insight to help you better understand and navigate the design-build process. In today’s show Brad tells us what the process is like through the eyes of the builder. When you understand the builder's perspective, you will see how important it is for you to bring your A Game.

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648: Marie Flanigan: Leveraging Relationships and Making Decisions in Interior Design show art 648: Marie Flanigan: Leveraging Relationships and Making Decisions in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today, I’m thrilled to have Marie Flanigan back on the show. Marie has more than a decade of experience as a thriving designer, one whose list of accolades goes on for days. In today’s episode, Marie is answering questions from listeners about how to make big decisions in your business— how to attract the clients and projects you truly desire, how to strategically market, how to handle client expectations, and more!

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More Episodes

Today with Thom Sweeney:

Welcome to A Well-Designed Business®. Thom Sweeney’s unconventional path to interior design started after a 30-year career in advertising. Thom shares what brought him to design and how he lost his design business before rising again to build something even greater. He also has great advice on salesmanship and how to build meaningful relationships with clients.

Pick it apart:

[22:45] Thom and LuAnn discuss the importance of design that matches the client’s expectations

[34:18] Thom and LuAnn both shares their respective experiences navigating a failing business

[43:20] LuAnn suggest how to debrief after a failure

[46:49] Thom shares how critical sales skills are to a design business

[51:34] LuAnn shares her advice on sales

 

LuAnn and Thom Sweeney’s Ah-Ha moments:

“Nothing comes out of the huge failure if we don’t stand up again.” - LuAnn Nigara

“Are there any real, true failures?” - LuAnn Nigara

“Sales is creating a win-win.” - LuAnn NIgara

“Diversity in your client list is critical.” - Thom Sweeney

“You can never take that day you closed your doors and say, ‘I’m done’.” Thom Sweeney

Connect with Thom Sweeney:

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What’s new with LuAnn Nigara

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http://www.luannnigara.com/cob

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

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A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma Studio is the place to manage, run and grow your interior design business.  Features include  - Project Management, a Branded Portal, so when your clients log in, it looks and feels like they are logging into your business, invoicing, Purchase Orders, and Credit Card Payments, Product Management and QB integration and so much more. Start your trial today and see for yourself how much easier it could be to run your design firm. Go to mydomastudio.com/awelldesignedbusiness