Jacked Up: The Lumber Supply Crisis and Mass Timber
Release Date: 04/08/2021
Inside UpCodes: Scott Reynolds on AI, Amendments, and Navigating Building Codes
Build Perspectives Podcast
This episode explores how better access to building codes, plus AI, can slash rework, de‑risk projects, and speed up knowledge transfer in an industry facing a looming expertise gap. We walk through the origin story of UpCodes, why fragmented regulations quietly tax every project, and how combining deep domain knowledge with technical talent creates tools that actually match how architects, builders, and BPMs work. Along the way, we get real about code politics, the hidden cost of rework, and what it really takes to become valuable early in your construction career. Key topics below! 🌲...
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Live from IBS Rockwool "Hush Tunnel": What the Show Floor Is Really Telling Us (shhh)
Build Perspectives Podcast
Episode Description Sets the scene at the Hush Tunnel, calls out consolidation and the shifting talent market — enough to make someone curious without over-explaining. 3 bullets: Trade show ROI — is a booth actually worth it? Musical chairs is coming — talent market read Big distributors, bigger stakes — the consolidation question What We Cover The Rockwool Hush Tunnel tradition: How the tunnel — and the podcast — have both evolved since 2019 Trade show strategy: When IBS is (and isn't) the right show for your product — and why education sessions beat booth-staffing...
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The Human Element Behind Every Building Product Decision
Build Perspectives Podcast
Most building-product strategies fail because they ignore the human element inside construction systems. This episode is about seeing what actually moves projects, before you try to change them. 📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026 Use code: BUILDPERSPECTIVES10 for 10% off! Register: www.Advancing-Prefabrication.com Key Topics Covered: • How construction projects quietly shape material decisions long before a spec is written • Why sales language, technical fluency, and innovation strategy must converge • The hidden learning curve behind product adoption and market...
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Leadership Red Flags Every Building Products Sales Leader Must Know
Build Perspectives Podcast
Real leadership isn't LinkedIn Oatmeal. In this episode, we share stories from 50+ years in building materials: the bosses who gave us range at 24, had hard conversations, and rewarded behavior over politics—plus the red flags every sales leader needs to recognize. 📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026 Use code: BUILDPERSPECTIVES10 for 10% off Register: AdvancingPrefabrication.com About Build Perspectives: Thought leadership from Carolina Baffigo & Tim Seims on building products, sales, and construction. 50+ combined years of experience.
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Stop Treating Prefab Events Like Field Trips: Pros Turn Conferences into Deal Flow
Build Perspectives Podcast
Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ On that note, most people wander through Advancing Prefabrication, IBS, or AIA hoping something “clicks.” In this episode, we break down how industry insiders actually plan events—mapping tracks, speakers, ICPs, and conversations. So, each conference becomes a strategic asset instead of an expensive field trip. We get into why healthcare and data centers are leading prefab adoption, how to navigate the...
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How Subs Get Blindsided: Contract Risk & Jobsite Secrets (with attorney Megan Shapiro)
Build Perspectives Podcast
🔗 Take the Project Fluent Assessment at projectfluent.scoreapp.com Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ Most construction pros are never formally taught how contracts actually work—or how risk gets silently shifted onto the people doing the real work. In this episode, we sit down with construction attorney and UC Davis instructor Megan Shapiro, who has spent 15 years litigating disputes and helping subcontractors, manufacturers, and trades avoid the same...
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Reducing the building products sales cycle and other existential questions
Build Perspectives Podcast
Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout Tired of 2-year sales cycles? Losing deals because you're not speaking the right language? In this episode, Tim and Carolina breaks down Project Fluent - the training framework that helped her become the top salesperson at her company and now helps building product sales teams accelerate their speed to cash. The 4 Key Areas You Need to Master: Stakeholder Savvy (who matters when) Market Intelligence (where to focus your energy) Technical Mastery (credibility without...
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We're Back! The Real ROI of Job Site Visits (And Why Your Reps Aren't Going)
Build Perspectives Podcast
Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ We're back! And we're starting with the uncomfortable truth: your salespeople might be collecting hotel points instead of closing deals. Join Tim and Carolina as they unpack why job sites are where the real intelligence lives, how to get out of industry echo chambers, and why curiosity is your competitive advantage. After taking a break, Tim Seims and Carolina Albano are reuniting to bring you fresh perspectives on the...
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The Musical Chairs of Building Products - Why Everyone's Changing Jobs (And What It Means for Our Industry)
Build Perspectives Podcast
The Musical Chairs of Building Products - Why Everyone's Changing Jobs (And What It Means for Our Industry) Recorded Live at AIA 2025, Boston Featuring special guest Michael Russo, National Sales Manager at Longboard Architectural Products The Big Idea The building products industry is experiencing a massive talent shuffle. From the Rockwell acoustic booth at AIA (where you can literally hear the difference good products make), to LinkedIn feeds full of job announcements—everyone's moving. And that's not necessarily a bad thing. What You'll Experience in This Episode We recorded this live...
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The $2.2 Trillion Venn Diagram - Why Everything You Know About Construction Silos Is About to Change
Build Perspectives Podcast
The Big Idea The construction industry's 40-year experiment with specialization is ending. What I'm calling "encroaching vertical integration" isn't just a trend—it's a fundamental reshaping of how projects get built. And the companies that miss this shift will find themselves squeezed out of the value chain entirely. Why This Matters Now Most commercial construction projects finish over budget and over schedule. That wasn't happening 40 years ago when GCs self-performed everything from grading to casework. The "ballooning" of our industry through specialization created layers of margin,...
info_outlineLumber pricing is sky high. Is there a silver lining?
What is going on with the lumber shortage?
We start off with the basics, then get into the goods. And a review of the Global Mass Timber Conference.