S2 Ep4: insight6 - Judy Randon, Customer Experience Director
Release Date: 05/05/2021
With Mary Sparrow, co-owner of Hippersons Boatyard
Tourism Business Chat
How does a headteacher at the top of her career come to live and work on the Broads? We find out, as Mary takes us on a journey that ‘cruises’ through a career working with troubled teens, into a battle with cancer, and out into the warmth and wonder of Beccles, a hugely popular part of the Norfolk Broads. After being told that the stress of her job was the likely cause of her cancer returning, Mary and her husband took this as a sign to pack up their London life and pursue their dream, starting a business in boat repairing. Mary was adamant, though, that she didn’t want to work in...
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BONUS – Tourism Business Survey insights with Adnams, Banham Zoo and Hippersons Boatyard
Tourism Business Chat
The Tourism Business Survey was relaunched for 2023, after a ‘COVID-19 break’ and the results were announced at a seminar on 25 April to an audience of sector leaders. We recorded the panel discussions hihglights for listeners to enjoy who were unable to attend on the day. You can hear reflections on the results of the survey from the team of experts at Larking Gowen, and commentary from Andy Wood, CEO of Adnams, Claudia Roberts, CEO of Zoological Society of East Anglia which operates Banham Zoo and Africa Alive, and Mary Sparrow, owner of Hippersons Boatyard in Norfolk. Valerie...
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Tourism Survey bitesize chat. In tourism, we are storytellers!
Tourism Business Chat
Chris whisked away some leaders in the tourism sector after the Tourism Business Survey seminar on 25 April 2023, and hosted a very special chat. His guests were Oliver Paul, co-owner of Suffolk Food Hall, Tarnia Robertson, a Hospitality Consultant and Business Coach (and former MD of Ufford Park) and Elliott Attew, Manager of Deer’s Glade Caravan and Camping Park. In this bitesize episode, they reflect on the results of the Tourism Business Survey and how the data has reflected concerns and stories around trends and sustainability. They discuss how to make sustainability part of your...
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With Asa Morrison, Chief Executive of Visit Great Yarmouth
Tourism Business Chat
What does your mind conjure up when we say Great Yarmouth? Whether we’ve been there or not, we likely all have something come to mind. That’s the power of marketing and positive experiences. Asa Morrison is Chief Executive of Visit Great Yarmouth, a Destination Marketing Organisation (DMO) and tourism business improvement district, of which there are only three in the UK. Asa is passionate about where he lives and works, and his role is to increase support and visitors to Great Yarmouth, in a sustainable and responsible way. He chats to Chris about the issues with the public...
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With Park Director and Managing Director of ROARR!, Adam and Martin Goymour
Tourism Business Chat
This week, Chris speaks to two of East Anglia’s big hitters, Park Director of ROARR!, Adam Goymour, and the park’s Managing Director, Martin Goymour. ROARR! is the UK’s biggest dinosaur themed adventure park, beloved by thousands of families, both locally and across the country. This successful father and son team has taken the park to dizzying heights in recent years. They reflect on what prompted their decision to start up what is now one of the UK’s biggest Halloween scare attractions, PrimEVIL! They even discuss their legal battle surrounding a certain famous dinosaur called Dippy!...
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S4 Ep1 With Steve Magnall, owner of Two Magpies Group
Tourism Business Chat
Chances are, by now, you’ll have seen Steve’s bakeries on one of your days out, or if you haven’t, you likely will do soon! Steve chats to Chris about how he met the founder of Two Magpies Bakery, Rebecca Bishop, and left the corporate life behind him back in 2018, to help invest and grow the then small bakery into the well-known chain it is today. Steve speaks honestly on the financial situation they found themselves in during lockdown, and what they did to ensure the future of the business, and therefore the mortgages of his team, whom he speaks of with great pride. He elaborates on...
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S3 Ep3 Wiveton Hall Farm - Desmond MacCarthy, Owner
Tourism Business Chat
Norfolk is famous for a lot of things, and back in 2015 when the BBC commissioned a behind the scenes reality TV series about life on Wiveton Hall Farm; Normal for Norfolk, Desmond MacCarthy and his infamous eyebrows were added to the list! Chris chats to Desmond about life on and off camera; Desmond’s passion for the environment; and how you pivot a business model from fruit picking and farming, into a successful tourist destination. Desmond highlights the importance of sustainability within the tourism sector, how agricultural firms need to embrace this, and how all those in the sector...
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S3 Ep2 Imperial Hotel, Great Yarmouth - Managing Director Nick Mobbs
Tourism Business Chat
Nick oversees the well-known, and well-respected, Imperial Hotel, in Great Yarmouth. In February 2020, the business won the title of ‘Customer at the heart of everything’ at the Norfolk & Suffolk Tourist Attractions awards. No sooner had they got the award on the mantle-piece, COVID-19 hit and Nick reflects on the headless chicken feeling they experienced. As a hotel that could remain open, they found themselves constantly moving goalposts and pivoting at every turn. They were offering rooms to the East Anglia 1 wind farm offshore teams but, whilst servicing key workers, they still...
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S3 Ep1 Norfolk & Suffolk Tourist Attractions - Peter Williamson, DMO Vice Chair
Tourism Business Chat
We are back for series three with a bang! There are not many with more experience or passion for the tourism sector than Peter Williamson, former Chair, now Vice Chair of the Destination Marketing Organisation (DMO), Norfolk & Suffolk Tourist Attractions. Peter is the former owner of the hugely popular Merrivale Model Village, but when he sold the village in 2017 retirement didn’t suit him, so he returned to work by launching The Old Penny Arcade. This attraction allowed him to pursue his passion of refurbishing vintage fairground and amusement arcade machines, where families can revel in...
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S2 Ep5 Adnams - Karen Hester, Chief Operating Officer
Tourism Business Chat
The series finale is a chat with Karen Hester, Chief Operating Officer of Adnams brewery in Southwold. Karen describes her story as ‘from mop to top’ – starting her career at Adnams as a cleaner, she’s now an award winning, glass ceiling breaking COO. She chats to Chris about all things lockdown, pivoting, the digital revolution, stay-cations, the importance of wellbeing coming out of the pandemic, and much more, but this episode is really about the story of Karen’s personal journey into the world of business, and of her successes along the way. Karen started her career, as a young...
info_outlineWhat is customer experience? It’s the emotional connection that the customer has with a business. Better known as customer service, it’s more than just functionality – experience is about how people are made to feel. Judy is here to explain why this is incredibly important for tourism, leisure and hospitality businesses to focus on, moving out of the pandemic, and to secure their future past the initial frenzy of ‘being let out again.’
Judy has worked with food and beverage-based businesses for decades, from accountancy to marketing, from secret shopping to research & development (R&D). She is currently helping advise businesses on their brand reputation, which is the biggest risk to them moving out of lockdown. You don’t normally get a second chance at making a first impression, but for many leisure businesses, this is the opportunity they now have!
Judy walks Chris through exactly what the customer experience really is; how staff need to be encouraged to take ownership of this experience; and how a business’s values and strategy must be key in all decisions.
She highlights the need for a tweak on your USP – unique, small and personal; a focus on the three P’s: people, process and performance; how product knowledge is key; and remembering that your people are your biggest and most important asset! There is a difference between having a task and a role, and investment in your staff might be key for your good reputation!
Judy’s overall insights for, and message to, businesses in the sector is an important one not to be missed and is essential listening for anyone working at any level within the sector.
Learn more about the work Judy does with insight6 here.
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