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#42 Phil Chudoba on NGA Tech Acquisition and “Moonshot”

The Cognitive Crucible

Release Date: 05/11/2021

#237 Josh “Bugsy” Segal on Ukraine, Electronic Warfare, and Fast Battlefield Innovation show art #237 Josh “Bugsy” Segal on Ukraine, Electronic Warfare, and Fast Battlefield Innovation

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. Josh “Bugsy” Segal recaps his recent observations from the Ukraine battlefield and concerns for Western governments which don’t adapt quickly. Ukraine's rapid development of sophisticated, cost-effective domestic defense technology, including advanced counter-drone...

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#236 Michael Lissack on Anticipatory Agents show art #236 Michael Lissack on Anticipatory Agents

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Michael Lissack discusses –a unified theoretical framework that reconciles Quantum Bayesianism (QBism), Robert Rosen's theory of Anticipatory Systems, the causal bubbles interpretation of quantum mechanics, and pragmatic constructivism through Hans Vaihinger's philosophy of 'as...

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#235 Rob Thelen on the US Army IWAR Initiative show art #235 Rob Thelen on the US Army IWAR Initiative

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, COL Rob Thelan discusses the US Army’s Information Warfare (IWAR) Branch. IWAR aims to integrate the IO (Information Operations) and PSYOP (Psychological Operations) communities into a unified, conventional force branch. Other topics include: U.S. lagging behind adversaries like...

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#234 Robert Thibadeau on a Million Identities and Computational Cognitive Neuroscience show art #234 Robert Thibadeau on a Million Identities and Computational Cognitive Neuroscience

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Bob Thibadeau returns to the Cognitive Crucible and discusses the fundamentals of computational cognitive neuroscience and privacy.  He asserts that everyone should manage a million identities on an embodied chip, share these identities selectively, and change them frequently....

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#233 Orlandon Howard on Rethinking Strategic Communication show art #233 Orlandon Howard on Rethinking Strategic Communication

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Lt. Col. Orlandon Howard discusses rethinking strategic communication for U.S. military public affairs, exploring topics such as the PESO model and the balance between informing and influencing. The discussion centers around his recent article: “.” Recording Date: 24 Sep 2025...

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#232 John Pennell on Russia's Actions in Ukraine and Syria show art #232 John Pennell on Russia's Actions in Ukraine and Syria

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. John Pennell discusses his book and Ph.D. research: . Recording Date: 4 Sep 2025 Research Question: John Pennell suggests an interested student or researcher examine:  How can we better inform the American public about the information space; focusing on informing the...

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231 Tod Rathbone show art 231 Tod Rathbone

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information...

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#230 Randy Rosin on Warfare is Informational; the Case for a New DoD Information Paradigm show art #230 Randy Rosin on Warfare is Informational; the Case for a New DoD Information Paradigm

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Randy Rosin returns to the Cognitive Crucible to support his assertion that warfare is informational and the US Department of Defense needs an entirely new information paradigm. Recording Date: 28 Aug 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned by Norbert...

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#229 David Cook on Digital Discipline show art #229 David Cook on Digital Discipline

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, David Cook discusses his recent article: . In addition to digital discipline in a national security context, David discusses cyber  and AI threats and practical mitigation practices that private sector companies and citizens should be aware of.  Recording Date: 19 Aug 2025...

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#228 Torvald Ask on the UnCODE System show art #228 Torvald Ask on the UnCODE System

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Torvald Ask discusses his 2023 co-authored paper: The UnCODE System: A Neurocentric Systems Approach for Classifying the Goals and Methods of Cognitive Warfare. The UnCODE System is an accessible and a practical tool for understanding and addressing cognitive warfare goals....

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During this episode, Mr. Phil Chudoba discusses technology acquisition at the National Geospatial-Intelligence Agency. Our conversation covers NGA’s mission, how NGA facilitates operations in the information environments, as well as NGA’s “moonshot” initiative. Link to full show notes

Guest BioMr. Phillip C. Chudoba serves as the Associate Director for Capabilities, National Geospatial-Intelligence Agency. In this capacity, he is responsible for defining the strategic direction of the agency and implementing that strategy. He provides oversight, synchronization, guidance, and development of NGA, National System for Geospatial Intelligence, and Allied System for Geospatial Intelligence strategic direction, future resource programming, capabilities planning, and oversees acquisition, innovation, research, and the adoption of new technologies supporting GEOINT requirements. In his prior position, Mr. Chudoba was Director of the GEOINT Enterprise Directorate. Previously, he served as the Assistant Director of Intelligence, Headquarters U.S. Marine Corps, from 2010 to 2018. Mr. Chudoba served as a U.S. Marine from 1980 to 2010, first as a Marine Infantryman before being commissioned, and then as an Intelligence Officer until his retirement as a Colonel. He commanded the 3rd Force Imagery Interpretation Unit during Operations Desert Shield and Desert Storm, and commanded the 1st Intelligence Battalion during Operation Iraqi Freedom. He participated in several major Joint Task Force operations, including Operations Deny Flight, Joint Endeavor, Deliberate Guard, and Guardian Retrieval. In addition, he completed numerous intelligence assignments in the Marine Division and the Marine Aircraft Wing. While assigned to the Deputy Directorate for Crisis Operations (J-2) at the Pentagon, he served as the Operations Officer for the National Intelligence Support Team. In later assignments, Mr. Chudoba managed all Marine Corps intelligence capability requirements as Director, Intelligence Integration Division, Marine Corps Combat Development Command, and he subsequently managed the entire acquisition portfolio of Marine Corps intelligence capabilities as the Program Manager for Intelligence Systems, Marine Corps Systems Command. Mr. Chudoba earned his baccalaureate degree in Political Science/Soviet and East European Studies from Rutgers University, and earned graduate degrees from the U.S. Naval Postgraduate School, Marine Corps University, and the Industrial College of the Armed Forces (now The Eisenhower School). He is an alumnus of the Marine Corps School of Advanced Warfighting, and is a former Associate Dean for Warfighting Studies at Marine Corps Command and Staff College. He also is a DAWIA Level 3 Certified Program Manager and an All-Marine Athlete. Mr. Chudoba’s distinctions include the Presidential Rank Award, the National Military Intelligence Association John T. Hughes Award, and numerous military decorations.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at communications@information-professionals.org.

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.