Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Jodi Scott, the founder of Green Goo, to discuss her extraordinary journey from brewing herbal remedies in her kitchen to building a global first-aid brand, losing it all in a corporate collapse, and successfully buying it back . LinkedIn: WWW: https://jodiallisonscott.com/ Relentless AI Toolkit: Learn more about Relentless Value Coaching: DecaMillionaire Decoded on YouTube:
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100 to 10 Million: The Math Behind Your DecaMillionaire Valuation
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread dismantles the myth that business growth requires broad appeal and massive client volume . Instead, he argues that reaching a $10 million enterprise valuation is possible with just 100 ideal clients - provided the business is built on extreme focus and high-level service . Justin identifies that the resistance to narrowing a business focus is psychological, not strategic, rooted in loss aversion, uncertainty avoidance, and identity conflict . Relentless AI Toolkit: Learn more about Relentless Value Coaching: ...
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The Midas Touch Part 5: The Work Ethic Christians Talk About But Rarely Do
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a direct and challenging message to Christian business owners regarding work ethic. He argues that while many entrepreneurs claim to value hard work, they often fall into laziness and chaos, preventing them from reaching their full potential and divine calling. Justin shares how he personally applies these studies by auditing his own business systems for sloppiness. He looks for areas where the team is "cutting corners" or delivering "good enough" rather than excellence, specifically targeting internal...
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I Interviewed One of My Employees
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread and his long-time colleague Raquel dive into the emotional and practical hurdles of transitioning from a controlling founder to a leader who empowers a team to run the firm. The conversation is a vulnerable look at what it actually feels like to step out of the driver's seat. Justin emphasizes that you don't necessarily need to hire high-priced experts to scale. Instead, the energy, values, and systems of the founder, carried out by a loyal and empowered team, are what drive a company to levels previously thought...
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Why You’ll Never Scale a Business While Failing at Home, with Jesse Carstairs
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread welcomes Jesse Carstairs to discuss a truth that many high-achieving entrepreneurs ignore: true business success is impossible without success at home. The episode shifts the focus from balance sheets to the "home front," exploring how a leader's ego and misplaced priorities can sabotage both their legacy and their company's potential. Their conversation explores the "ego trap" that many men fall into, believing they must fight every battle alone to prove their worth. Jesse and Justin argue that a business owner can...
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What Do You Want? Designing Your Life-Giving Business
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the sobering reality of the financial services industry: 90% of advisors fail within their first three years, and of those who survive, 80% get stuck in the "no-man's land" between $360,000 and $1 million in revenue. Goodbread explores why success often feels like "more money and more stress" instead of the freedom advisors initially sought. Relentless AI Toolkit: Learn more about Relentless Value Coaching: DecaMillionaire Decoded on YouTube:
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How to Own Your Industry and Scale to $100M, with Richard Wilson
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Richard Wilson, the founder of the Family Office Club, the world's largest investor club. Drawing from his experience working with over 7,500 centimillionaires (those with $100M+ net worth) and billionaires, Richard breaks down the mindset and structural shifts required to move from a standard business owner to an elite wealth creator. LinkedIn: WWW: Learn more about Relentless Value Coaching:
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The Art of Converting Clients With or Without Human Interaction
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses the "epicenter" problem - the common trap where a financial advisor is the sole driver of their firm's sales and operations. He outlines a strategic framework for building a convert phase that allows a business to scale beyond the founder's personal capacity. Relentless AI Toolkit: Learn more about Relentless Value Coaching: DecaMillionaire Decoded on YouTube:
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Back to the Playbook: Raise Prices Without Losing Customers
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread takes a nostalgic yet highly practical trip down memory lane. Using the metaphor of the "DeLorean" from Back to the Future, Justin revisits core financial principles he taught years ago on his original show, Financially Simple, to see if they still hold up in the 2026 business landscape. He notes that 80% of financial advisors remain stuck under $1 million in revenue. The reason isn't a lack of information—they are already listening to podcasts and reading books—but a failure to apply the information they have...
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The Midas Touch, Part 4: The Firstfruits Framework for Eight-Figure Success
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a provocative message to Christian business owners: your money problems are rarely financial - they are almost always spiritual. He argues that issues like poor cash flow, thin margins, and a lack of clients are merely symptoms of a "root disease" caused by being out of alignment with God’s principles of stewardship. Justin notes that while business owners often focus on tactical fixes (better pricing, more marketing, or hiring), these cannot fix a business if the spiritual foundation is broken. Learn more...
info_outlineIn episode 385 of Financially Simple, Justin talks to Dr. Grace Yum about selling her dental practices by herself.
Taking the reins and selling your business by yourself can be challenging, and immensely rewarding, especially if you’ve taken the right steps to understand the process and your desired outcomes. In this episode, Justin and Grace discuss the events of her starting, building, and eventually selling her dental practices on her own.
Don’t forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening!
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TIME INDEX:
00:42 - Selling Your Business Yourself, with Dr. Grace Yum
03:46 - Backstory: Education, Experience, Development
09:30 - Exiting
12:04 - Seeking Guidance
13:38 - Leaving a Legacy
15:57 - Doing it Yourself
19:27 - The Buyer
21:16 - The Process
23:25 - Crossing the Finish Line
25:40 - The Next Step
31:01 - Recommend Reading
31:50 - A Nugget of Wisdom
32:54 - Summary
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USEFUL LINKS:
Selling Your Practice: The Essential Guide to Successfully out of Dentistry, by Dr. David Phelps
Advance Child Tax Credit Payments in 2021
Subscribe to the Financially Simple Newsletter
NEW Book: Your Baby’s Ugly - Maximize the Value of Your Business NOW or You Will Have Nothing to Sell Later
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BIO:
Justin A. Goodbread, CFP®, CEPA, CVGA, is a nationally recognized financial planner, business educator, wealth manager, author, speaker, and entrepreneur. He has 20+ years of experience teaching small business owners how to start, buy, grow, and sell businesses. He is a multi-year recipient of the Investopedia Top 100 Advisor and 2018 Exit Planning Institute’s Exit Planner Leader of the Year.
DISCLOSURES:
This podcast is distributed for informational purposes only. Statements made in the podcast are not to be construed as personalized investment or financial planning advice, may not be suitable for everyone, and should not be considered a solicitation to engage in any particular investment or planning strategy. Listeners should conduct their own review and exercise judgment or consult with their own professional financial advisor to see how the information contained in this podcast may apply to their own individual circumstances. All investing involves the risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Investment advisory services offered by WealthSource Partners, LLC. Neither WealthSource Partners, LLC nor its representatives provide legal or accounting advice. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WealthSource Partners, LLC. Statements made in this podcast are subject to change without notice. Neither WealthSource Partners, LLC nor its representatives, the podcast’s hosts, or its guests have an obligation to provide revised statements in the event of changed circumstances.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Advisors who wished to be ranked in Investopedia’s Top 100 Financial Advisors list either self-submitted answers to questions compiled by Investopedia or were nominated by peers. Rankings were determined based on the number of followers and engagement on social media, primary contribution to professional industry websites, and their focus on financial literacy. Neither performance nor client experience, however, were considered. No compensation was paid by WealthSource Partners, LLC or Justin Goodbread to secure placement on Investopedia’s Top 100 Financial Advisors List.
The Exit Planning Institute's Leader of the Year is awarded to a nominee who is a CEPA credential holder who has made a significant impact or contribution to the exit planning profession or overall community through innovation and influence and is viewed by the Exit Planning Institute as a thought leader, risk-taker and specialist while showing characteristics of collaboration.
This podcast might recommend products or services that offer Financially Simple compensation when you use them. This compensation is used to help offset the cost of creating the content. We will, however, never suggest products/services solely for the compensation we receive.