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Kevin Clune, MSP Spark: Marketing is a Marathon

MSP Business School

Release Date: 12/07/2021

Todd Kane | The Harsh Truth About Growth: When to Raise Prices, Fire Clients, and Lead Better show art Todd Kane | The Harsh Truth About Growth: When to Raise Prices, Fire Clients, and Lead Better

MSP Business School

In this illuminating episode of "MSP Business School," host Brian Doyle is joined by industry expert Todd Kane for a deep dive into the innovative world of Managed Service Providers (MSPs). Todd Kane discusses his early foray into the MSP domain and the wealth of experience he's gathered over the years. Listeners are taken on a journey through Todd's impressive career, from his beginnings as a young consultant in the tech field to his impactful roles at leading MSP companies like Longview Systems and Fully Managed. Through a data-driven and operationally focused lens, Todd sheds light on the...

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David Shultis | Outcomes Over Automation: The Human Side of Cybersecurity in MSPs show art David Shultis | Outcomes Over Automation: The Human Side of Cybersecurity in MSPs

MSP Business School

In this engaging episode of "MSP Business School," host Brian Doyle chats with David Shultis, who shares unique insights from his dual role as an MSP leader and a university professor. Shultis delves into his journey from working in customer service to founding Red Panda Systems, an MSP recognized for its exceptional client-centric approach and comprehensive cybersecurity solutions. This episode brings out David’s dedication to teaching and his proactive efforts in shaping cybersecurity education at UNLV. Throughout the conversation, Shultis emphasizes the importance of integrating top-notch...

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Jake Carroll | Why Content is King for MSPs: Leveraging AI for Better Engagement show art Jake Carroll | Why Content is King for MSPs: Leveraging AI for Better Engagement

MSP Business School

In this engaging episode of the MSP Business School podcast, host Brian Doyle reconnects with Jake Carroll, a recognized voice in the MSP sphere, currently spearheading innovative initiatives at Inforcer. Jake shares his extensive insights on AI enablement and how AI is transforming the MSP landscape, particularly through security applications and policy management within Microsoft 365. In a world where technology is continuously evolving, this episode poses essential discussions on leveraging AI tools to optimize efficiency and improve market reach. The conversation dives deep into how...

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MSP are Modern Day Warriors driving the Tech Future show art MSP are Modern Day Warriors driving the Tech Future

MSP Business School

289 subscribers   0             Share         In this episode of MSP Business School, host Brian Doyle dives into what it means to be a modern-day Managed Service Provider (MSP). With a strong emphasis on adapting to the rapidly changing landscape of IT, Brian identifies the key areas where MSPs can evolve to meet contemporary challenges. The discussion covers critical topics such as involvement in line-of-business applications, embracing artificial intelligence, maintaining robust security...

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Chris Johnson | The Ultimate Guide to Surviving Your First Cybersecurity Audit show art Chris Johnson | The Ultimate Guide to Surviving Your First Cybersecurity Audit

MSP Business School

In this episode of MSP Business School, host Brian Doyle engages in a compelling conversation with Chris Johnson from GTIA about the upcoming Channel Con event and the importance of the GTIA Cybersecurity Trust Mark. Doyle shares his excitement about Channel Con being an excellent opportunity to network with vendors, customers, and partners in an educational and social environment. The discussion shifts focus to the GTIA Cybersecurity Trust Mark, where Chris elaborates on its significance in helping MSPs evidence their cybersecurity posture. The episode dives into the nuanced aspects of...

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From Commodity to Consultant: Elevating Your Client Relationships show art From Commodity to Consultant: Elevating Your Client Relationships

MSP Business School

In this enlightening episode, Brian Doyle delves into the often-misunderstood world of strategic planning in customer success. While many in the industry are just starting to embrace strategy as a novel concept, Brian brings clarity and depth to the conversation by distinguishing between tactical and strategic initiatives. A frequent fixture on LinkedIn, Brian uses his platform to express his views on thriving as a service provider and how to leap from mere problem-solvers to proactive business partners. Focusing on building joint strategic plans with customers, Brian underlines the importance...

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5 Killer Mistakes You're Making in Technology Business Reviews show art 5 Killer Mistakes You're Making in Technology Business Reviews

MSP Business School

In this engaging session, Brian Doyle delves into the art of conducting effective Technology Business Reviews (TBRs) for MSPs. With insights drawn from his years of experience, Brian highlights the top five mistakes to avoid in TBR delivery, ensuring that these interactions build stronger client relationships and drive business value. Through this coaching session, Brian equips IT professionals with actionable strategies to improve their client communication and presentation techniques. Brian outlines the critical importance of assembling the right stakeholder mix in TBR meetings, emphasizing...

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RANT: Are Strategic Business Reviews New? show art RANT: Are Strategic Business Reviews New?

MSP Business School

In this episode of MSP Business School, Brian Doyle dishes out a raw and insightful exploration of business reviews within the MSP industry. Addressing a trending topic on LinkedIn, Brian questions why strategic business reviews are suddenly being regarded as novel. By revisiting the foundational purpose of Business Reviews, he seeks to realign them with their intended strategic nature. Through this episode, Brian emphasizes how MSPs can harness effective roles such as VCIOs, account managers, and customer success reps to better execute these reviews. Brian discusses the importance of...

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From MSP to Strategic Partner: Building a Successful Fractional VCIO Program show art From MSP to Strategic Partner: Building a Successful Fractional VCIO Program

MSP Business School

In this insightful episode, Brian Doyle leads a detailed examination of VCIO and fractional VCIO services, much to the benefit of Managed Service Providers (MSPs) looking to expand their leadership roles. By delving into strategies that elevate MSPs beyond standard practices, Brian showcases how these roles fulfill a crucial need for innovation and cybersecurity adherence in businesses lacking internal CIOs. Throughout the discussion, he shares how fractional VCIO services present new opportunities for MSPs to charge for deeper strategic services. Through the lens of his extensive 17-year...

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The Ultimate Guide to Streamlining QBRs with VCIO Toolbox show art The Ultimate Guide to Streamlining QBRs with VCIO Toolbox

MSP Business School

Delve into the intricacies of Technology Business Reviews with host Brian Doyle on MSP Business School. Explore how these reviews have evolved and learn innovative strategies for engaging clients amid data overload. Brian outlines a quarterly approach to QBRs, focusing on core reviews, security, health, and a year-end summary. Discover how to create joint strategic plans, assess risks, and gather valuable feedback from stakeholders. This episode is essential for MSPs looking to refine their client engagement strategies and optimize their review processes. Show Website:  Host Brian...

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Kevin Clune of MSP Growth Hacks comes onto the show to share some exciting new tools that MSPs can use to gain consistency in their marketing and to tell us about his new resource and networking platform, MSP Spark.