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#82 John DeRosa and Alex del Castillo on Measuring Effectiveness of Operations in the Information Environment

The Cognitive Crucible

Release Date: 02/08/2022

#246 IPA APEX Conference show art #246 IPA APEX Conference

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dave Acosta and Austin Branch discuss which will be September 8–9, 2026 at the CARASOFT facility in Reston VA. As governments, militaries, industries, and societies confront increasingly sophisticated influence operations, disinformation campaigns, and cognitive warfare...

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#245 Pat Roberson and Andrew Hallman on Arms and Influence: How information and influence operations are evolving in the modern security environment – and how the United States can regain the advantage show art #245 Pat Roberson and Andrew Hallman on Arms and Influence: How information and influence operations are evolving in the modern security environment – and how the United States can regain the advantage

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Andrew Hallman and Pat Roberson from Leidos discuss information operations (IO) and influence warfare in the modern security environment. Adversaries like China, Russia, and Iran are using information campaigns to challenge U.S. dominance, targeting both American homeland audiences...

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The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Doug Wilbur discussed propaganda, information warfare, and strategic optimism–emphasizing society's capability for problem-solving. He defined propaganda as any communication intended to influence behavior in the propagandist's favor, distinguishing it from persuasion. Wilbur...

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Doug Abdiel discusses the vivid operational problem of GPS-denied or GPS-degraded environments and how is helping operators cut through the fog of modern warfare. Recording Date: 16 Feb 2026 Research Question: Doug Abdiel suggests an interested student or researcher examine the...

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The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Sean Guillory discusses the rapid ascent of prediction markets like Polymarket and Kalshi which are transforming global events into tradable assets. Recording Date: 23 Feb 2026 Research Question: Sean Guillory suggests an interested student or researcher examine:  How...

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The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. John Boyd is well known to have formally written down very little of his own theories on war and conflict, making researching his concepts challenging and leading many to infer meanings based on their own interpretations—or others’—of what little easily accessible evidence of his thinking remains....

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The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Bill Wall discusses ’s comprehensive AI platform. The conversation explores the necessity for the U.S. to balance military focus with information strategies, diplomacy, and a deeper understanding of the populace to achieve success in modern conflicts. Recording Date: 9 Dec 2025...

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The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. Josh “Bugsy” Segal recaps his recent observations from the Ukraine battlefield and concerns for Western governments which don’t adapt quickly. Ukraine's rapid development of sophisticated, cost-effective domestic defense technology, including advanced counter-drone...

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More Episodes

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Alex del Castillo of Zignal Labs and John De Rosa discuss applied social science related to measuring effectiveness of operations in the information environment. Our wide-ranging conversation touches upon helping decision-makers visualize the information environment, cloud computing, nurturing an innovation culture, and in-demand near-term future capabilities. John and Alex discuss how measuring IO effectiveness includes several sub-components such as horizonal and vertical contextual understanding of the whole information environment, establishing agnostic baselines, filtering and searching, target audience definition, and measuring based upon area targets instead of point targets. The national security and commercial marketplaces seem to be blending and asking for predictive and prescriptive analytics, narrative intelligence, sandbox information environments, geospatial, and meme analysis.

Resources:

Link to full show notes and resources

https://information-professionals.org/episode/cognitive-crucible-episode-82

Guest Bios

As Zignal's Chief Revenue Officer, Alex del Castillo leads all revenue generation processes while ensuring accountability and alignment with product development, marketing, and customer success. A former Chicago prosecuting attorney, enlisted Marine turned naval officer, and Booz Allen Hamilton consultant to U.S. Special Operations Forces, he brings more than 20 years of experience across multiple critical disciplines to Zignal Labs.

John DeRosa has served over twenty years as a soldier, officer, and civilian in the U.S. Department of Defense. Concurrently, he is an Adjunct Professor Government and Politics at the University of Maryland Global Campus. He has a Ph.D. and MSc from the Carter School of Peace and Conflict Resolution at George Mason University, a MSc in National Security Strategy from the National War College, a MA in National Security Studies, and a BA in Economics from California State University, San Bernardino. His book Narrativized Strategic Choice was published in 2020.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at communications@information-professionals.org.

Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.

Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.