The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. Josh “Bugsy” Segal recaps his recent observations from the Ukraine battlefield and concerns for Western governments which don’t adapt quickly. Ukraine's rapid development of sophisticated, cost-effective domestic defense technology, including advanced counter-drone...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Michael Lissack discusses –a unified theoretical framework that reconciles Quantum Bayesianism (QBism), Robert Rosen's theory of Anticipatory Systems, the causal bubbles interpretation of quantum mechanics, and pragmatic constructivism through Hans Vaihinger's philosophy of 'as...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, COL Rob Thelan discusses the US Army’s Information Warfare (IWAR) Branch. IWAR aims to integrate the IO (Information Operations) and PSYOP (Psychological Operations) communities into a unified, conventional force branch. Other topics include: U.S. lagging behind adversaries like...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Bob Thibadeau returns to the Cognitive Crucible and discusses the fundamentals of computational cognitive neuroscience and privacy. He asserts that everyone should manage a million identities on an embodied chip, share these identities selectively, and change them frequently....
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Lt. Col. Orlandon Howard discusses rethinking strategic communication for U.S. military public affairs, exploring topics such as the PESO model and the balance between informing and influencing. The discussion centers around his recent article: “.” Recording Date: 24 Sep 2025...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. John Pennell discusses his book and Ph.D. research: . Recording Date: 4 Sep 2025 Research Question: John Pennell suggests an interested student or researcher examine: How can we better inform the American public about the information space; focusing on informing the...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Randy Rosin returns to the Cognitive Crucible to support his assertion that warfare is informational and the US Department of Defense needs an entirely new information paradigm. Recording Date: 28 Aug 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned by Norbert...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, David Cook discusses his recent article: . In addition to digital discipline in a national security context, David discusses cyber and AI threats and practical mitigation practices that private sector companies and citizens should be aware of. Recording Date: 19 Aug 2025...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Torvald Ask discusses his 2023 co-authored paper: The UnCODE System: A Neurocentric Systems Approach for Classifying the Goals and Methods of Cognitive Warfare. The UnCODE System is an accessible and a practical tool for understanding and addressing cognitive warfare goals....
info_outlineCan archetypes be modeled, analyzed, and applied in support of national security? During this episode, Joseph Lee discusses Carl Jung, collective consciousness, and archetypes. Our wide ranging discussion covers a comparison between Jung and Freud, Joseph Campbell’s work on myth and the hero’s journey, the Marvel universe as a modern day collection of stories about gods, the power of rituals, and archetype emergence.
Here is the story Joseph shared towards the end of the discussion:
Max Zeller’s dream. A psychoanalyst living in California, Zeller had become troubled by his work after World War II, for he worked with relatively few individuals while the world remained in turmoil. So he went to Europe to meet with Jung and had this dream:
“A temple of vast dimensions was in the process of being built. As far as I could see—ahead, behind, right and left—there were incredible numbers of people building on gigantic pillars. I, too, was building on a pillar. The whole building process was in its very first beginnings, but the foundation was already there, the rest of the building was starting to go up, and I and many others were working on it.
Jung said, ‘Ja, you know, that is the temple we all build on. We don’t know the people because, believe me, they build in India and China and in Russia and all over the world…You know how long it will take until it is built?’ And when Max Zeller asked how long, Jung said, ‘About six hundred years.’ Max Zeller ended by saying, ‘That is what happens in our work…We see it every day…Each person works on his own pillar, until one day the temple will be built.’”
Resources:
- Cognitive Crucible Podcast Episodes Mentioned
- The Jungian Life Podcast
- Episode 179: The Archetype of War
- Joseph R. Lee’s Webpage
- DreamSchool
- The Philadelphia Association of Jungian Analysts
- Apotheosis of Washington Mural
- Power of Myth PBS Series with Joseph Campbell
Link to full show notes and resources
https://information-professionals.org/episode/cognitive-crucible-episode-83
Guest Bio: Joseph R. Lee is a Jungian Analyst in private practice in Southern VA. He is co-host and co-creator of This Jungian Life podcast, as well as the online learning program DreamSchool, where people learn how to interpret their own dreams. He is president emeritus of The Philadelphia Association of Jungian Analysts that provides analytic training.
About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.
For more information, please contact us at communications@information-professionals.org.
Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.
Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.