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773: Power Talk Friday: The Company Store: Quality, Sustainability, and Innovation

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 05/13/2022

787: Flashback Friday: Adam Urbanski: Dream Business Design Process – How to identify what you want most to sell to your most ideal client show art 787: Flashback Friday: Adam Urbanski: Dream Business Design Process – How to identify what you want most to sell to your most ideal client

A Well-Designed Business® | Interior Design Business Podcast

Today With Adam Urbanski: Welcome to A Well-Designed Business. Today is a Flashback Friday epsiode, where we revisit some of the most popular shows from our archives. I hope you enjoy Adam Urbanski's episode that originally aired as episode 280! Today's guest  is Adam Urbanski, aka The Millionaire Marketing Mentor and he’s a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could really help and influence all LuAnn’s Designer friends to get that extra ‘something’ to tweak their businesses, so today, she’s decided to go with...

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786: Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed show art 786: Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed

A Well-Designed Business® | Interior Design Business Podcast

Today With Meredith Huck: Welcome to A Well-Designed Business. Today I am joined with fellow Jersey girl Meredith Huck, Founder of House of Huck. Meredith and I were chatting on Instagram, and it ended up with one of those instances in which I saw value in her being a guest on the show.  Meredith has successfully achieved a net amount of six figures within her first ten months of business. She is here to give my audience three helpful tips for those who are twiddling their thumbs about starting their design business. Don’t worry, we get it. But I know that you will find value and...

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785: What Would Lu Do?: How to Uplevel to New Types of Interior Design show art 785: What Would Lu Do?: How to Uplevel to New Types of Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today on A Well-Designed Business: Today is a What Would Lu Do episode! Today we are going to talk about unleveling to new, different, bigger, and better projects. These are the projects that you want to do but currently are not doing because you don't have the experience yet. Let's talk about it! What’s new with LuAnn Nigara Windowworksnj.com Shop38east.com Comfortex.com Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book...

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784: Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design show art 784: Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today with Kelly Fridline: Welcome to a Well-Designed Business. For many of you, running a successful and profitable interior design firm is the ultimate goal. But sometimes, the goal might look different. Perhaps you’ve thought about coaching, course creation, or another avenue besides a traditional firm. There are many career paths in the industry, and all of them require adjusting, evaluation, learning, and making mistakes. Today, Kelly Fridline joins me to discuss what it looks like to take a unique career path and what she has learned as she has carved out her businesses. Pick it...

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783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers show art 783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

Today With Nancy Ganzekaufer: Welcome to a Well-Designed Business. It’s Power Talk Friday and this show is sponsored by Nancy Ganzekaufer and her newest program Profit Insiders for Interior Designers. She is back to talk about the importance of analyzing your profitability. More specifically, Nancy is here to discuss the importance of knowing your numbers for the jobs that are already completed. The whole point of our business right? Tune in to learn if how your pricing your projects is benefitting or hidduring your business, and how Nancy can help. More About Nancy Ganzekaufer: Nancy...

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782: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business show art 782: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today with Pamela Durkin: Welcome to a Well-Designed Business. Today with Pamela Durkin, author of Elevate and owner of Pamela Durkin Designs, we are discussing how to time block our tasks. Pamela is coughing up some great strategies on how we can set specific blocks of time for specific tasks that will help us, get this, “Get more done in one day then you used to get done in an entire week.” Pick it apart: [2:00] Pamela talks to us about time blocking to increase productivity.  [8:30] Pamela takes us to the next level of getting a weeks’ worth of things done in a day.  [11:15]...

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781: Flash Back Friday: Lori Morris: When Working with the Luxury Client, the Answer is Yes! show art 781: Flash Back Friday: Lori Morris: When Working with the Luxury Client, the Answer is Yes!

A Well-Designed Business® | Interior Design Business Podcast

Today with Lori Morris Welcome to A Well-Designed Business! Lori Morris, one of the most passionate and driven people LuAnn has ever come across, joins the show today to share what it takes to grow your business to the level of attracting luxury clients and delivering the level of service and design that they expect.  Even as Lori’s business has grown so large, she maintains creative control and has a hand in every project they tackle. If you want to attract those luxury clients, if you want to work on these magnificent homes, if you want to offer that truly above and beyond level of...

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780: Rydhima Brar: Bringing Your Roots and Your Story Into Interior Design show art 780: Rydhima Brar: Bringing Your Roots and Your Story Into Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today with Rydhima Brar: Welcome to a Well-Designed Business. Today, Rydhima Brar of R/terior Studio shares her story and her journey to design with us. From her childhood in Kuwait, to her corporate career in LA, to launching her own firm at the beginning of the pandemic, to amazing growth and press attention—Rydhima shares how her story, and how storytelling in general, laid the foundation for her design career. Pick it apart: [5:00] Rydhima shares her journey and discusses her connection to construction and design during childhood in Kuwait.  [16:08] Rydhima discusses how a...

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779: Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing? show art 779: Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing?

A Well-Designed Business® | Interior Design Business Podcast

TODAY WITH MADELEINE MACRAE: Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with long-time friend of the show and Power Talk Friday expert Madeleine MacRae.  I often hear from listeners and designers who understand that the old adage, “You have to work on your business, not in your business,” is true if they want to grow and scale. But they don’t always understand what that actually looks like. Madeleine breaks down the CEO-level activities that let you scale at each stage of business. Pick it apart: [3:48] Madeleine breaks down the four...

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778: Deborah Main: A Journey Through Illness to Interior Design show art 778: Deborah Main: A Journey Through Illness to Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today with Deborah Main: Welcome to a Well-Designed Business.  Today’s episode is a little bit different than the usual business acumen. We’re diving into Deborah Main’s story of how she became The Pillow Goddess. Deborah is the epitome of an inspirational story—of resiliency, of overcoming hardship, and chronic illness, and of art and creativity serving as an outlet in times of suffering.  Deborah’s story serves as motivation, inspiration, and absolute proof that art and design can heal and bring joy in even the toughest of times. Pick it apart: [0:36] Deborah shares her...

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Today with Corinne Bentzen and Melanie Kaplan: 

Welcome to a Well-Designed Business. On today’s sponsored show, I’m sitting down with Corinne Bentzen and Melanie Kaplan from The Company Store. We’re talking about the importance of staying on color trends, seasonal rotations of products, how the brand stays dedicated to premium quality, and their commitment to sustainability.

Pick it apart:

[18:34] Melanie shares her background in design and textiles, including experience in cotton mills that laid the foundation of her expertise. 

[23:27] Melanie discusses how her team plays into the success of the brand. 

[26:30] Melanie talks about the company’s design process and valuable partnerships. 

[31:30] Corinne and Melanie share how seasonal rotation and constant innovation keep the brand’s designs fresh and relevant. 

[44:23] Corinne and Melanie talk about how they maintain their commitment to artisanal quality.

Ah-Ha Moments:

“We have global design partners all over the world. It’s been my experience that partnership is so much a part of the success of the brand. We have great suppliers that understand our mission. We have design people that are so talented and understand the direction and vision of The Company Store. It’s an ongoing process. We think about the lifestyle, we think about the quality it needs to represent. We never shortcut anything in this brand.” -Melanie Kaplan

 

“We are the color authority. We have never, ever been afraid of color. In fact, we love it, and that’s a distinction of The Company Store.” -Melanie Kaplan

 

“That is the type of support that an interior designer needs, when you’re going to recommend bedding—people are going to sleep on this. Comfort is key and critical, and it can be judged way more harshly than walking on an area rug, for example. When I think about everything that goes into your products, I know I would not want to learn all of the things, so it’s nice that designers can just go to the website and order swatches.” -LuAnn Nigara

Connect with The Company Store

Website 

Instagram 

Facebook 

Pinterest 

Twitter

More About Corinne Bentzen:

Born in Geneva, Switzerland, Corinne Bentzen began her career at Procter & Gamble, where she built brand identity for premium brands before taking the leap across the pond to join Tiffany & Co. in New York. There she put her strategic thinking, strong decision making, and leadership skills to work, ultimately leading her to The Company Store where she breathed new life into the 110-year-old home goods retailer acquired by The Home Depot in 2018. Not one to shy from a challenge, Corinne most recently took over the leadership of Home Depot’s HD Home, in addition to her leadership role at The Company Store. An avid skier and cyclist, Corinne lives in Connecticut where she enjoys an active family life with her husband, two children, and their rescue dog Rosie.

More about Melanie Kaplan:

Following a graduate program in Textile Design and Science at Fashion Institute of Technology, Melanie  Kaplan launched a career in design and development of home furnishings products that spans a range  from decorative fabrics to finished consumer products, from bed ensembles to lifestyle furniture, from  children’s garments to kitchen textiles. 

From Design Director for a decorative fabrics company, Melanie transitioned to Vice President of Product Design and Development at a bedding producer, where she first worked directly with major  retailers to develop their programs. 

As Senior VP of Design for home furnishings at Dan River, a storied American textile company, Melanie’s  ability to translate art and concept to commercially successful design led Dan River to a spot as an  innovative leading supplier to the retail home furnishings market.  

In 2007, Melanie moved to the retail world as the Chief Creative Officer for Hanover Direct Inc., where  she headed all design, product development, sourcing and image development for the company’s key  brands, including The Company Store.  

Since The Home Depot’s acquisition of The Company Store in 2017, Melanie continues in a leadership  role. As Product Development Senior Merchant, her energy, expertise and leadership continue to inspire  colleagues on all sides of the global supply chain to the American home furnishings consumer. 

A native New Yorker, Melanie commits free time and resources to organizations committed to  improving the lives of individuals, children and families affected by various hardships.

What's new with LuAnn Nigara

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Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here

To Get on LuAnn’s Email List, text the word designbiz to 444999!

 

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

 

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

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A Big THANK YOU to Today’s Podcast Sponsor:

Thank you to The Company Store for sponsoring this show!