779: Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing?
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 06/03/2022
798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Brook Perdigon: Welcome to A Well-Designed Business. Today I am joined by Brook Perdigon, artist, designer, and owner of Brook Perdigon Textiles (BPT). Brook emailed me describing her transition from creative artist, to creative business owner. She explains there is an artist identity and a business owner identity. And how do we navigate that? Well Brook and I discuss all of her aha moments along her seven years in a creative business, along with the different approaches she took to those stubborn recurring challenges. Enjoy! Pick It Apart [3:20] Brook starts off with...
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797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense.
A Well-Designed Business® | Interior Design Business Podcast
Today With Andrea Liebross: Welcome to A Well-Designed Business. Today, Andrea Liebross, certified business and life coach, podcaster and owner of Andrea Liebross Coaching, LLC. is here to talk about self worth. She provides some great tips, strategies, and facts that will help us ditch our doubt in our skills and what we charge, and come out with one hundred percent assurance in how we conduct our business. Even I took a page out of Andrea’s book from the great tips she was offering. This is definitely worth the listen if you ever feel stuck or if your business feels stagnant due to not...
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796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year
A Well-Designed Business® | Interior Design Business Podcast
Today With Allison Handler: Welcome to A Well-Design Business. Today I am joined by Allison Handler, owner of Allison Handler Design. Through listening to AWDB, taking courses at LuAnn University, facing hard challenges and creating important relationships, Allison earned $1 million in gross sales, in her first year of business. Allison reached out to me and I was impressed with her work ethic and story. She wanted to share with you everything she learned in that first year, including what she learned about systems and processes, forming relationships, and the hard lessons along the way....
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795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McFarlan: Welcome to a Well-Designed Business. What does it take to be successful? We talk about it week in and week out on the show. There are so many details, so many facets to business success. But there are a handful of business practices that every successful designer puts into place—the things that set them apart from those who struggle. Today, Katie McFarlan of Dakota Design Co joins me to share the six business practices she believes are key to a well-designed business. Pick It Apart [11:54] Katie breaks down why setting a project minimum is important and the...
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794: Renee Biery: Do Clients Know You Can Handle Project Management?
A Well-Designed Business® | Interior Design Business Podcast
Today With Renee Biery: Welcome to A Well-Designed Business. Today I am chatting with Renee Biery, owner of deVignier Design, Inc. and Only Girl On the Jobsite podcast. Renee works in restoration as well as new construction and she wanted to share with my listeners how renovation management is a stable income for interior designers throughout the year, as procurement and decorating ebbs and flows per job. A lot of takeaways here. Enjoy! Pick It Apart [3:50] Renee describes the scope of renovation management in her business. [14:26] Renee shares how she changed the initial...
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793: Window Treatment Friday: How To Breakdown Pricing for Your Customers
A Well-Designed Business® | Interior Design Business Podcast
Today with Vita Vygovska Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 4 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer. Today, we are talking about how to breakdown your pricing for a client. How much detail do you include? How do you explain labor, fabric, hardware, and installation costs? We talk about it all! Tune in to learn how to have this tough conversation like a pro. More About Vita Vygovska Vita is the CEO and founder of Vitalia...
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792: Jessica Davis: How to Establish Client Accountability
A Well-Designed Business® | Interior Design Business Podcast
Today With Jessica Davis: Welcome to a Well-Designed Business. Today, Jessica Davis of JL Design in Nashville, Tennessee is joining me to share her tried and true strategies to hold clients accountable at the beginning, middle, and end of your project. We’ve all been on a tense phone call with a client about something not going their way. You think about all the ways this could have been avoided. Today Jessica shares her strategies to hold your clients, and yes sometimes even holding yourself accountable. More About Jessica Davis: Jessica Davis founded JL Design in 2005. She is...
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791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity
A Well-Designed Business® | Interior Design Business Podcast
Today With Carrie Flynn: Welcome to a Well-Designed Business. Today Carrie Flynn, owner of Virtual Simplicity, LLC. is joining us to talk about all things, launching. Listen, I’ve launched a lot of successful programs; Money, Mindset & Sales, the Power Talk Friday Tour…but I would be lying if I said I did it all by myself and knew exactly what I was doing in terms of the TECH side. Thank God for my team! We, as creatives, have the brains, expertise, and superpower, but launching can be overwhelming. Carrie is a certified Master Marketer and Launch Manager and is here to...
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790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions
A Well-Designed Business® | Interior Design Business Podcast
Today With Rick Campos: Welcome to a Well-Designed Business. Whether we’ve had it for 6 months or 5 years, we still have questions when running our design business. The experience may not be the same, but the questions we ask ourselves are. It’s the circumstances that change. Today with Rick Campos, who does freelance consulting exclusively for the interior design community, we tackle these questions that linger in our minds and all of the resources that are all around us that can answer them. More About Rick Campos: Rick Campos is a self proclaimed “recovering interior...
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789: Flashback Friday: Michelle Wiebe: Breaking into New Construction as an Interior Designer
A Well-Designed Business® | Interior Design Business Podcast
Today With Michelle Wiebe: Welcome to A Well-Designed Business. Today is a Flashback Friday epsiode, where we revisit some of the most popular shows from our archives. I hope you enjoy Michelle Wiebe's episode that originally aired as episode 148! On the show today, we have Michelle Wiebe! Michelle is the principal of Studio M in Tampa, Florida. The specialty of Michelle’s firm is luxury residential new construction. I know we have talked to quite a few designers in this field I haven’t really picked their brain as much as I did with Michelle today. Her firm in addition to luxury...
info_outlineTODAY WITH MADELEINE MACRAE:
Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with long-time friend of the show and Power Talk Friday expert Madeleine MacRae.
I often hear from listeners and designers who understand that the old adage, “You have to work on your business, not in your business,” is true if they want to grow and scale. But they don’t always understand what that actually looks like. Madeleine breaks down the CEO-level activities that let you scale at each stage of business.
Pick it apart:
- [3:48] Madeleine breaks down the four stage of business and what each one entails.
- [9:58] Madeleine and LuAnn discuss the value in knowing what level of business you desire to end up at.
- [17:31] Madeleine breaks down the CEO-level activities that solopreneurs should be doing.
- [27:35] Madeleine shares what the CEO must do as an owner/operator.
- [46:54] Madeleine discusses the high-level activities that business owners should be doing at the owner/manager level.
- [55:55] Madeleine talks about the ultimate goal for those who want to scale—the true CEO level.
LuAnn and Madeleine MacRae's Ah-Ha Moments
“It's really important to remember that growth eats capital. So sometimes we get this idea of “I just want to become I want to go to owner operator, and then I want to go to owner manager, then I want to go to CEO” overlooks the fact that you're having to take that profit that your business is generating and reinvest into different things. learning, all of the things that you have to decide if you want to take it on.” -Madeleine MacRae
“If you don't have secured lead flow and you don't know how to turn that faucet on higher, you will never be able to move out of solopreneurship.” -Madeleine MacRae
“To look back and think about the growth and the pain and the struggle and the rewards of each of the levels as I've worked my way through the different various stages and still stay in—it's a crazy feeling to be in the various stages at the same time with different companies.” -LuAnn Nigara
Connect with Madeleine MacRae
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Power Talk Friday Tour at High Point
Exciting Windows! Build a Better Business Registration
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Other Shows Mentioned
#315 Madeleine MacRae: Invest 5 Days to Improve Your Sales Skills
#283 Power Talk Friday: Madeleine MacRae: Set Clear Goals in 5 Steps
#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team
#222 Power Talk Friday: Lee Cockerell- Customer Service the Disney Way
#658 Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms
#663 Andrea Hysmith: Structure and Flexibility, Keys to Reaching Goals in Your Interior Design Business
#760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
#634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire
Books Mentioned:
The Job You Were Born For by Eileen Hahn
Now Discover Your Strengths, by Donald O. Clifton and Marcus Buckingham
A Big Thank You to Today's Sponsor:
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