779: Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing?
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 06/03/2022
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...
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Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
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Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...
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Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares...
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Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...
info_outline 968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior DesignA Well-Designed Business® | Interior Design Business Podcast
Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel...
info_outlineTODAY WITH MADELEINE MACRAE:
Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with long-time friend of the show and Power Talk Friday expert Madeleine MacRae.
I often hear from listeners and designers who understand that the old adage, “You have to work on your business, not in your business,” is true if they want to grow and scale. But they don’t always understand what that actually looks like. Madeleine breaks down the CEO-level activities that let you scale at each stage of business.
Pick it apart:
- [3:48] Madeleine breaks down the four stage of business and what each one entails.
- [9:58] Madeleine and LuAnn discuss the value in knowing what level of business you desire to end up at.
- [17:31] Madeleine breaks down the CEO-level activities that solopreneurs should be doing.
- [27:35] Madeleine shares what the CEO must do as an owner/operator.
- [46:54] Madeleine discusses the high-level activities that business owners should be doing at the owner/manager level.
- [55:55] Madeleine talks about the ultimate goal for those who want to scale—the true CEO level.
LuAnn and Madeleine MacRae's Ah-Ha Moments
“It's really important to remember that growth eats capital. So sometimes we get this idea of “I just want to become I want to go to owner operator, and then I want to go to owner manager, then I want to go to CEO” overlooks the fact that you're having to take that profit that your business is generating and reinvest into different things. learning, all of the things that you have to decide if you want to take it on.” -Madeleine MacRae
“If you don't have secured lead flow and you don't know how to turn that faucet on higher, you will never be able to move out of solopreneurship.” -Madeleine MacRae
“To look back and think about the growth and the pain and the struggle and the rewards of each of the levels as I've worked my way through the different various stages and still stay in—it's a crazy feeling to be in the various stages at the same time with different companies.” -LuAnn Nigara
Connect with Madeleine MacRae
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#283 Power Talk Friday: Madeleine MacRae: Set Clear Goals in 5 Steps
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#222 Power Talk Friday: Lee Cockerell- Customer Service the Disney Way
#658 Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms
#663 Andrea Hysmith: Structure and Flexibility, Keys to Reaching Goals in Your Interior Design Business
#760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
#634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire
Books Mentioned:
The Job You Were Born For by Eileen Hahn
Now Discover Your Strengths, by Donald O. Clifton and Marcus Buckingham
A Big Thank You to Today's Sponsor:
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