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795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 07/29/2022

814: Michelle Lynne: What Constitutes Billable Hours in an Interior Design Business? show art 814: Michelle Lynne: What Constitutes Billable Hours in an Interior Design Business?

A Well-Designed Business® | Interior Design Business Podcast

Today With Michelle Lynne: Welcome to A Well-Designed Business! Today I am joined by Michelle Lynn, president of p, a successful design firm based in Dallas, and founder of Designed for the Creative Mind where she teaches interior designers and decorators the proven practices, effective processes, and profitable systems to run their businesses with purpose and efficiency. I get a lot of requests to talk about what constitutes billable hours. I think you’ll enjoy the answer to all of the tasks you should be charging your clients, but also we shift into the importance of standing by what we...

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813: Power Talk Friday: Terri Taylor: Design Fees VS Hourly Billing — Why Are Flat Fees the Way to Go? show art 813: Power Talk Friday: Terri Taylor: Design Fees VS Hourly Billing — Why Are Flat Fees the Way to Go?

A Well-Designed Business® | Interior Design Business Podcast

Today with Terri Taylor:  Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy. Terri knows how to create successful design businesses—and this time she is here to teach us all about design fees VS hourly billing! More About Terri Taylor: Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership,...

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812: Susan & Paul Kadilak: How to Grow Your Interior Design Business with Video show art 812: Susan & Paul Kadilak: How to Grow Your Interior Design Business with Video

A Well-Designed Business® | Interior Design Business Podcast

Today With Susan & Paul Kadilak: Hi, welcome to A Well-Designed Business. We’ve all heard about how valuable video can be for our business. But the idea of starting with video holds a lot of us back. How do we overcome our own insecurities? How do we get started? What do we even put in our videos?  Today, Susan & Paul Kadilak of Kadilak homes help answer that question. They’re taking us through their journey of video for their business and how you can start with video—even if video makes you nervous! Pick It Apart [2:46] Paul and Susan share how they got started with video and how...

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811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate show art 811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate

A Well-Designed Business® | Interior Design Business Podcast

Today With Heather Hansen: Welcome to A Well-Designed Business. Today with Heather Hansen, of Heather Hansen Presents we’re talking about how to advocate for yourself in your business. For some, this can be challenging because it begins with believing in yourself. And after 20 years as a trial attorney, Heather has combined her experience, her psychology degree, and her time as a TV anchor to create specific tools to teach anyone to advocate. Pick It Apart [4:13] Heather explains to us how she helps people advocate for themselves, their ideas, and business. [8:00] Heather’s 3 C’s of...

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810: The Complete Ladder of Services from LuAnn Nigara Inc show art 810: The Complete Ladder of Services from LuAnn Nigara Inc

A Well-Designed Business® | Interior Design Business Podcast

Today on A Well-Designed Business Welcome to A Well-Designed Business. Today, LuAnn lists all the different services and products she offers through the LuAnn Nigara Inc platform for you to enjoy! What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1:  Book 2:  Pre-Order Book 3:  Connect with LuAnn Nigara LuAnn’s  LuAnn’s  Like Us:  | Tweet...

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809: Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a 809: Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a "Green" Bottom Line

A Well-Designed Business® | Interior Design Business Podcast

Today With Michelle Rohrer-Lauer: Welcome to A Well-Designed Business. Have you been noticing brands in all industries going more “green?” Are you wondering how you can contribute as a designer?  Today I am chatting with Michelle Rohrer-Lauer a.k.a “The Green Queen”, owner of Michelle Interiors. Michelle will answer all of your questions on how you can learn about sustainability (clue: her 50 Shades of Green events) and how to sprinkle in eco-friendly design to your clients. Make sure to tune in because sustainability is a growing concept and you don’t want to miss out. Pick It...

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808: Hailey Kolbe: How to Vet Inquiries, Spot Red Flags, and Attract Your Ideal Client show art 808: Hailey Kolbe: How to Vet Inquiries, Spot Red Flags, and Attract Your Ideal Client

A Well-Designed Business® | Interior Design Business Podcast

Today With Hailey Kolbe: Welcome to A Well-Designed Business! Today I am joined by Hailey Kolbe, the founder and principal designer of her referral-based design firm, Hailey Kolbe Design, which specializes in full-service design for new builds and remodels. Do you know the value of a thorough client work-up? Today, Hailey and I discuss the importance of a thorough evaluation of your client inquiry forms, how to spot red flags, and set expectations with your clients so you set yourself, and your client, up for success. Tune in today to hear how these critical steps can ultimately help you...

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807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business show art 807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business

A Well-Designed Business® | Interior Design Business Podcast

Today with Claire Jefford:  Welcome to a Well-Designed Business. In today’s sponsored show, I’m sitting down with Claire Jefford—a seasoned designer, a business coach, and one of my trusted Power Talk Friday experts.  Claire knows that the foundation of a successful business is trust and experience—and she’s formed the Interior Design Boss Academy to teach you how to build those two vital pieces for your business. Pick It Apart [13:38] Claire discusses why trust matters so much in business and how to build it from the very first touchpoint with a client.  [23:25]...

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806: Rebecca Hay: The Power of the Process show art 806: Rebecca Hay: The Power of the Process

A Well-Designed Business® | Interior Design Business Podcast

Today With Rebecca Hay: Today on A Well-Designed Business I am joined by Rebecca Hay, CEO of Rebecca Hay Designs. Through her podcast Resilient by Design and her course Power of Process, Rebecca is tapping into her experience with running her own business. She is sharing how she has learned to have a clear, organized, and thorough process of services resulting in success in every design project. Of course, it wasn’t always ‘success’ with Rebecca’s business. She had some eye-opening experiences, including what she calls a “lemon job” which, along with A Well-Designed Business and...

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805: Power Talk Friday: Jeannie Andresen: Turning Down Interior Design Business show art 805: Power Talk Friday: Jeannie Andresen: Turning Down Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Jeannie Andresen: Welcome to a Well-Designed Business. I often hear from designers who struggle to turn down undesirable businesses. That makes sense—it can be hard to say no to the wrong fit. It takes work on your own mindset to learn how to do that. Today, business coach Jeannie Andresen joins me to guide you through a straightforward process to determine your own worth, charge accordingly, and turn away the business that doesn’t align with it. Pick It Apart [7:52] Jeannie breaks down the art of the 10-minute phone call for crisis communication. [19:47] Jeannie explains why...

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Today With Katie McFarlan:

Welcome to a Well-Designed Business. What does it take to be successful? We talk about it week in and week out on the show. There are so many details, so many facets to business success. But there are a handful of business practices that every successful designer puts into place—the things that set them apart from those who struggle. Today, Katie McFarlan of Dakota Design Co joins me to share the six business practices she believes are key to a well-designed business.

Pick It Apart

  • [11:54] Katie breaks down why setting a project minimum is important and the different ways to do it. 
  • [22:57] LuAnn and Katie discuss the value of clear service offerings and processes.
  • [32:57] Katie shares why investing in yourself is vital.
  • [47:42] LuAnn and Katie talk about professional photography and why it matters even if you don’t have projects yet. 
  • [51:28] Katie highlights how setting boundaries helps with business success.

LuAnn Nigara and Katie McFarlan's Ah-Ha Moments

“The more clarity you can put around things the less opportunity there is for designers to complain about “scope creep.” If you didn’t define what it is that you do, how is the client supposed to know that it’s out of the parameters?” -LuAnn

 

“When you do the same thing over and over again, it’s good at getting you to be more efficient and working out the kinks. Your clients will enjoy working with you more when they know what to expect.” -Katie

More About Katie McFarlan:

As a former wedding and event planner with 16 years of experience in operations and project management, Katie enjoys using both her creative and analytical sides to find solutions that work for her clients. With her intimate knowledge of how both industries work, she knows what it takes to get behind-the-scenes operations running smoothly so businesses can grow in a sustainable and professional way. Today her business, Dakota Design Company, helps interior designers and wedding planners who are buried in business operations get back to doing the creative work they love. Through consulting and done-for-you implementation, she and her all-female team streamline their clients’ services and pricing, create strategic client experiences, and refine and implement processes their teams and customers will appreciate.

Connect with Katie McFarlan

What’s new with LuAnn Nigara

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

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#678 Power Talk Friday: Katie McFarlan: The Client Experience Starts with Processes

A Big Thank You to Today's Sponsor:

Mydoma Studio, your complete designer toolkit. Mydoma makes it easy to streamline your processes, track projects, communicate with clients, and get organized. It’s created by designers for designers, specifically to address what you need as a business owner. I’ve said countless times that systems and processes are how you reach the next level of profitability. Mydoma Studio makes it easy to do that. You can get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness