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807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 09/09/2022

832: Christie Fleming: From Occupational Therapy to Interior Design show art 832: Christie Fleming: From Occupational Therapy to Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today With Christie Fleming: Welcome to A Well-Designed Business. Today, I’m joined by Christie Fleming, principal of Lennon Nora Interior Design.  If you would have told me that there were any similarities between Occupational Therapy and interior design, I would have thought you were telling a joke. But for Christie, her experience as an OT led to her perfect niche, the one that let her leave her old career and strike out as the go-to designer for Aging in Place design. Pick It Apart [1:56] Christie shares how she went from occupational therapist to interior design.  [6:52] LuAnn...

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831: Flashback Friday: Nate Berkus: The Importance of Creating An Exceptional Client Experience show art 831: Flashback Friday: Nate Berkus: The Importance of Creating An Exceptional Client Experience

A Well-Designed Business® | Interior Design Business Podcast

Today With Nate Berkus: Welcome to A Well-Designed Business. Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Nate Berkus’ episode that originally aired as episode 433!  In today’s show, Nate describes how his love of organic, rich, earth-tones is incorporated in the color palette he designed for this collection. Nate’s travels have been the inspiration for this collection. Each of his exclusive fabrics possesses a global point of view and the fabric collection, as a whole, represents his distinctly individual...

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830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business show art 830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Anne Gillyard: Welcome to A Well-Designed Business. Today, I am joined by Anne Gillyard, co-owner of grOH! Playrooms, a luxury educational design firm. Anne had humongous growth in her business after doing some self-reflection and making an investment in her business. After listening to A Well Designed Business, she learned about Rachael Bozsik and Darla Powell and decided to work with them. She shares what she has learned and how much her business has grown in just one year of making moves. Pick It Apart [18:04] The time Anne had her business before meeting Rachael.  [28:50]...

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829: Power Talk Friday: Terri Taylor: Fly the Plane While You Build It! show art 829: Power Talk Friday: Terri Taylor: Fly the Plane While You Build It!

A Well-Designed Business® | Interior Design Business Podcast

Today with Terri Taylor:  Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy. Terri Taylor is back to keep inspiring every single one of us! Today we talk about how did the Interior Design Business Academy start, and tells us about the IDBA Coaching & Education programs! More About Terri Taylor: Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including:...

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828: Claire Ownby: How to Efficiently Run a Large Luxury Interior Design Firm show art 828: Claire Ownby: How to Efficiently Run a Large Luxury Interior Design Firm

A Well-Designed Business® | Interior Design Business Podcast

Today With Claire Ownby: Welcome to A Well-Designed Business. My guest today, Claire Ownby of Ownby Design, makes running a large, successful firm look easy. But it only appears that way because she has worked so hard to create flawless systems and processes that keep everything running smoothly. She’s sharing how she does it, and how she stays true to herself in her business in the process. Pick It Apart [1:07] Claire shares how she has worked to perfect her systems. [7:05] Claire gives insight into how she manages to produce high-quality work for so many projects within time and budget...

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827: Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers show art 827: Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

Today With Bart Anestin: Welcome to A Well-Designed Business. Today I am joined by Bart Anestin, owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast.  Marketing can be challenging with all of the other “hats” we have to wear as interior designers. Bart is here to help us with stress free strategies for design agencies, big and small, that will allow you to focus on your clients projects and not struggle with balancing working for your business while working ON your business. Pick It Apart [5:01] Bart shares the similarities that...

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826: Tanya Smith-Shiflett: Finding Success & Switching Careers with Confidence show art 826: Tanya Smith-Shiflett: Finding Success & Switching Careers with Confidence

A Well-Designed Business® | Interior Design Business Podcast

Today With Tanya Smith-Shiflett: Welcome to a Well-Designed Business. Today, I’m joined by Tanya Smith-Shiflett of Unique Kitchen & Bath Designs. Tanya has grown her design firm exponentially over five years, expanding to multiple showrooms, engaging in luxury collaborations, and working with high-end designers. Find out how she built her business and what’s next on the horizon for her. Pick It Apart [1:45] Tanya shares the story of how she transitioned from medical sales to kitchen and bath design [7:12] Tanya discusses her expansion and her showrooms [18:10] Tanya breaks down how she...

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825: Power Talk Friday: Cheryl Clendenon: The Design Paradigm - Creating a Strong Framework For Your Interior Design Business show art 825: Power Talk Friday: Cheryl Clendenon: The Design Paradigm - Creating a Strong Framework For Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today’s Show is Sponsored by the “The Design Paradigm”: Welcome to A Well-Designed Business. For today’s sponsored show, I’m joined by Cheryl Clendenon of In Detail Interiors. Cheryl has been coaching other designers to success since 2017. Now, she’s launching a program called The Design Paradigm to give business owners everywhere a strong, solid framework for a thriving business. Today, she’s sharing how to lay the foundation for your business to grow, succeed, and thrive. Pick It Apart [2:38] Cheryl discusses the places she sees most designers struggling today.  [13:20]...

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824: Kaitlyn Wolfe: Rapidly Scaling a Successful Design-Build Business show art 824: Kaitlyn Wolfe: Rapidly Scaling a Successful Design-Build Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Kaitlyn Wolfe: Welcome to A Well-Designed Business! Today we have on Kaitlyn Wolfe, founder, general contractor, and principal designer at Iconic by Kaitlyn Wolfe, a Scottsdale, Arizona-based design-build firm that Kaitlyn has grown from the ground up. Kaitlyn gives us a peek behind the curtain, speaking to what the past few years have been like for her business—one that started as a solo side hustle and has quickly grown to an award-winning firm with more than 15 employees. She shares how she strategized on the fly, but also how she has thoughtfully grown her team with intention...

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823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan show art 823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan

A Well-Designed Business® | Interior Design Business Podcast

Today With Fernando Duque: Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s episode is sponsored by Duke Renders. They are a 3D Render studio based in beautiful Tulum, Mexico, and specialize in Interior Design and Architectural photorealistic imaging.  Fernando Duque is here today to talk about how they have built Duke Renders in 2 years to over 100 employees and more than 500 interior design accounts. Make sure to grab your pen and paper! LuAnn Nigara and Fernando Duque's Ah-Ha Moments "We were very clear that we needed to get in place a good management team in...

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Today with Claire Jefford: 

Welcome to a Well-Designed Business. In today’s sponsored show, I’m sitting down with Claire Jefford—a seasoned designer, a business coach, and one of my trusted Power Talk Friday experts. 

Claire knows that the foundation of a successful business is trust and experience—and she’s formed the Interior Design Boss Academy to teach you how to build those two vital pieces for your business.

Pick It Apart

[13:38] Claire discusses why trust matters so much in business and how to build it from the very first touchpoint with a client. 

[23:25] Claire and LuAnn talk about the importance of the client experience.

[30:51] Claire breaks down the modules of her course and how they help designers build a strong foundation for their business. 

[45:25] Claire shares what you get when you join the Interior Design Boss Academy.

LuAnn Nigara and Claire Jefford's Ah-Ha Moments:

“The quicker you can build trust, the faster clients will hand over the reins to you and not micromanage. You’ll just see a big shift.” -Claire Jefford

“I have coached designers who have said that in their welcome emails they start talking about discounts. Who are you attracting there right now? You are attracting people who are counting their dollars. We don’t hire people in our business because they’re the cheapest. We hire because they’re the best.” -Claire Jefford

“This industry is a luxury. We as designers or business owners can’t forget that whether you’re selling somebody something a $250 service or a $50,000 design fee, they’re coming to you for the experience.” -LuAnn Nigara

More About Claire Jefford:

Claire Jefford began her award-winning Interior Decorating firm in 2011 & quickly grew her business, boasting the highest reviewed design professional in the Toronto area with over 100 reviews. In 2017, Claire started a second business as a Business Coach. 

With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, her helpful, straight-up advice & cheeky sense of humour. 

Voted Top Influencer 3 years running by Modenus, Claire does speaking engagements, panel discussions & live video broadcasts from various events across North America. She also runs a highly active Facebook group, Interior Design Business Strategies, with over 5500 design professionals from around the world.

Connect with Claire Jefford

Website 

Instagram 

Facebook 

Pinterest

Other Shows Mentioned:

#237 Claire Jefford: How To Get More Clients With Video Content

#325 Claire Jefford: Create Valuable Content to Sell Through Your Website

#485 Power Talk Friday: Claire Jefford: Rock the Consult

A big thank you to today's sponsor:

Today's show is sponsored by Claire Jefford and The Interior Design Boss Academy. Check out all the details of her upcoming course, the “Interior Designer Boss Academy”.

Enroll here: https://www.interiordesignbossacademy.com/