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SOW 95 - Social Marketology with Ric Dragon

Speaking Of Wealth with Jason Hartman

Release Date: 09/23/2013

444 FBF: How to Properly Heat Map with Brian Gruber show art 444 FBF: How to Properly Heat Map with Brian Gruber

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 194, originally published in April 2015. Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product. Key Takeaways:  2:14 – Heat mapping can show you which pages are the most visited and which ones are not. 3:13 – A poll is a quick question that can help you find out what your...

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443 FBF: The $100 Startup with Chris Guillabeau show art 443 FBF: The $100 Startup with Chris Guillabeau

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 262, originally published in March 2017. Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies. Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to...

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442: Successful Mindsets with Secret Millionaire's James Malinchak show art 442: Successful Mindsets with Secret Millionaire's James Malinchak

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with James Malinchak, #1 speaker coach & trainer and former Secret Millionaire on ABC, about his time on the TV show as well as how people can take what they have, get the right mindset, and turn their life into a success. There are a lot of external forces on you in your life, but the response you have to all of them is strictly up to you. Key Takeaways: [2:47] James' experience on The Secret Millionaire [10:56] What are the traits that lead someone who is poor to become successful? [13:42] In every situation you can either have excuses or results, and excuses don't...

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441 FBF: 22 Immutable Laws of Marketing with Al Ries show art 441 FBF: 22 Immutable Laws of Marketing with Al Ries

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 136, originally published in February 2014. Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years. Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others. The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall...

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440: Heroes Get Hired by Michelle Tillis Lederman show art 440: Heroes Get Hired by Michelle Tillis Lederman

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Michelle Tillis Lederman, author of The Connector’s Advantage, The 11 Laws of Likability, Heroes Get Hired and Nail The Interview – Land The Job, about how likability works and the mindset you have to have in order to succeed in business. There's no way to make people like you, but there are ways to present yourself that will allow you to have a better chance of being liked. Key Takeaways: [2:21] What is Mood Memory? [5:44] How do you segue out of a conversation without offending the person you're speaking to? [9:16] The definition of a "niche connector" [11:29]...

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439 FBF: Nice Guys Finish First with Doug Sandler show art 439 FBF: Nice Guys Finish First with Doug Sandler

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 231, originally published in January 2016. Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving...

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438: Awakening the Entrepreneur Within & Vertical Systemization with Michael E Gerber show art 438: Awakening the Entrepreneur Within & Vertical Systemization with Michael E Gerber

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Michael E Gerber, founder of Michael E Gerber Companies and E-Myth, as well as author of The E-Myth, about why small businesses fail, as well as how to successfully systemitize your processes to achieve success. Key Takeaways: [5:47] Why Michael created Radical U [7:55] Small business owners almost always fail to understand what a business is, and that includes real estate investors [11:38] Why the idea that McDonald's is in the real estate business is a myth [16:49] The most important tool for running your business [21:03] Why successful contractors fail when they try...

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437 FBF: Primal Branding with Patrick Hanlon show art 437 FBF: Primal Branding with Patrick Hanlon

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 188, originally published in February 2015. Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code. Website: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

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436: Where Entrepreneurs Are Treated Best with Small Business Trends' Anita Campbell show art 436: Where Entrepreneurs Are Treated Best with Small Business Trends' Anita Campbell

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Anita Campbell, founder and publisher of Small Business Trends, about what markets are currently the friendliest to entrepreneurs. Some rankings are surprising and there's a big surprise when it comes to entrepreneurs in rural areas. They also discuss the potential impacts of minimum wage on small business. Key Takeaways: [2:03] Some of Anita's rankings for best cities for entrepreneurs really suprised her [4:53] How Anita's company was able to use the US Census to help in the rankings [7:49] Technology has allowed rural areas to start flourishing as entrepreneurial...

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435 FBF: The 2000s, A New Reality with Jane Root, CEO of Nutopia & Discover Network show art 435 FBF: The 2000s, A New Reality with Jane Root, CEO of Nutopia & Discover Network

Speaking Of Wealth with Jason Hartman

Today's Flash Back Friday comes from Episode 234, originally published in June 2016. Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats,...

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Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.  

He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.