843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 01/13/2023
863: Power Talk Friday: Howard A. Lim: How to Build a Ten-Figure, World-Class Brand
A Well-Designed Business® | Interior Design Business Podcast
Today With Howard A. Lim: Welcome to A Well Designed Business. What does it take to build a ten-figure world-class brand? Today, Howard A. Lim of HOW Creative is here to walk us through all of the steps and inner work needed to build a brand on this level. Even if you aren’t striving to be known around the world, Howard’s DNA of a brand that he teaches us will benefit you and take you where you want to be. Howard says that you must clearly define your Brand Architecture at the outset in order to sustain value, growth, and equity. So there’s some inner work to do first. Enjoy! Pick It...
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862: AphroChic: Celebrating the Legacy of the Black Family Home
A Well-Designed Business® | Interior Design Business Podcast
Today With Bryan Mason and Jeanine Hays: Welcome to A Well-Designed Business. Today’s episode features Jeanine Hays and Bryan Mason of AphroChic—a media and design brand celebrating African Diaspora cultures through their lifestyle magazine, podcast, and product lines. Jeanine and Bryan are helping us relearn history as we dive into their latest book, AphroChic: Celebrating the Legacy of the Black Family Home. This is essential reading, not only for designers, but for everyone, and the conversation we have around it is an important one so that we can be an active part of the change in this...
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861: Power Talk Friday: Darla Powell: Instagram for Interior Designers
A Well-Designed Business® | Interior Design Business Podcast
Today With Darla Powell: Today on A Well-Designed Business I am joined by Darla Powell of Wingnut Social. If you’re an avid listener of the show, you know how much of a social media guru Darla is. Now, she has come out with a course called Instagram for Interior Designers which consists of everything you would learn about Instagram if you were to personally pick her brain. Pick It Apart [10:13] Darla tells us about her new course Instagram for Interior Designers. [23:20] The importance of knowing yourself and your value proposition before tackling your social media strategy. [31:00] Why you...
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860: Antonio Deloatch: Believe in Yourself, Believe in Relationships
A Well-Designed Business® | Interior Design Business Podcast
Today With Antonio Deloatch Welcome to A Well-Designed Business. What’s the difference between a designer who thrives in business and one who doesn’t? It isn’t talent. It isn’t passion. It isn’t motivation. It’s simply the ability to commit and get things done. My guest today, Antonio Deloatch Jr, is one of those real action-takers—someone who I just have no doubt is going to be big and successful, not just as a designer, but at whatever he puts his mind to. It’s a combination of his outlook, his attitude, and his ability to put one foot in front of the other and make it...
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859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client
A Well-Designed Business® | Interior Design Business Podcast
Today With Robyn White: We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client. My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging. Pick It Apart [2:26] Robyn and LuAnn reflect on what marketing really means. [6:54] Robyn explains the difference in marketing to a luxury client. [15:54] LuAnn and...
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858: Veronica Solomon: Cultivating Self-Awareness as a Superpower
A Well-Designed Business® | Interior Design Business Podcast
Today With Veronica Solomon: Welcome to A Well-Designed Business. Today’s episode features Veronica Solomon of Casa Vilora Interiors. Veronica is an award-winning designer and business mentor who believes that knowing yourself, understanding your convictions, and trusting your purpose can impact your business for the best. She has turned self-awareness into her superpower, and she is here today to encourage you to do the same so that you can run your business with intention. Pick It Apart [6:14] Veronica shares that competition has never been something she has focused on in her business....
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857: Power Talk Friday: Shannon Lopez: The ERC Program - Do NOT Skip This Episode!
A Well-Designed Business® | Interior Design Business Podcast
Today With Shannon Lopez: You’ve heard of the PPP, but did you know that there’s another government program waiting to give you as much, if not more money back? It’s called the ERC. Today, Shannon Lopez breaks down the program, who it’s for, how you can take advantage of it, and the deadlines you need to know. Pick It Apart [8:55] Shannon breaks down what the ERC is and why it matters. [13:53] LuAnn and Shannon discuss the challenges of running a business at the beginning of the pandemic. [31:16] Shannon explains who qualifies for the ERC. [44:00] Shannon walks us through...
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856: Enrique Crespo: Describing His Type-A Personality Mindset
A Well-Designed Business® | Interior Design Business Podcast
Today With Enrique Crespo: Welcome to A Well-Designed Business. Today’s episode features Enrique Crespo of Crespo Design Group. Enrique is here to share how developing a Type A personality approach can ensure success, especially in an industry as creative as interior design. Type A personalities are organized, ambitious, and like to have an agenda. But don’t worry—you don’t have to be one to become one. Over the years, Enrique has refined this mindset and honed the skills to guide and grow his firm, and he shares those stories with us today. Pick It Apart [1:57] Enrique explains how...
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855: Power Talk Friday: Hunter Lowder: Is it Time for a Fractional COO?
A Well-Designed Business® | Interior Design Business Podcast
Today With Hunter Lowder: Welcome to A Well-Designed Business. We’ve all heard that we should free ourselves up for CEO-level tasks. But knowing we should and actually following through with it are very different things. It can be hard for entrepreneurs who feel like they have to carry everything in their business. Sometimes, the operations get jumbled along the way. My guest today, Hunter Lowder, runs a business that steps in and serves as fractional COO to get designers back on track. She’s sharing how we can let go, how to find the right person for the job, and how the process of...
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854: Lindye Galloway: Connect Your Why to Your Interior Design Business, the Success Will Follow
A Well-Designed Business® | Interior Design Business Podcast
Today With Lindye Galloway: Welcome to A Well-Designed Business. Today’s episode features Lindye Galloway, of Lindye Galloway Studio + Shop. Lindye is here to share the inspiring story of how she followed her heart, creating a business model for her e-commerce shop and Designed by Lindye collection that does good for others by giving a portion of the profits to provide microloans to entrepreneurs in underserved parts of the world. Lindye encourages us to find meaning through our own business ventures by exploring our whys and living our truths. Pick It Apart [1:39] Lindye tells the story of...
info_outlineToday With Carla Titus:
Welcome to A Well-Designed Business Podcast. Today we are joined by financial expert Carla Titus, founder and CEO of Wealth & Worth Within, a financial planning company offering fractional CFO services to transform business profitability.
Carla helps us understand what a fractional CFO is and how this service can provide the financial support and insight many businesses need to achieve financial clarity and plan for a profitable future. She specializes in helping 6- and 7-figure businesses gain control of their numbers with a 5-step framework she calls 2C3P that tackles financial health from all sides. Listen in to find out more.
Pick It Apart
[3:08] Carla walks through the roles of bookkeeper, CPA and CFO and the conversations you as a business owner should be having with each.
[8:58] Carla and LuAnn discusses the goal of hiring a CFO and improving the financial picture of the company .
[15:19] Carla talks about changing your mindset and thinking like the CEO of your business by looking at five key components in a framework she calls 2C3P: Cashflow, Capacity, Planning, Pay Compensation, and Profit.
[24:42] LuAnn and Carla discuss the seasonality of business, and the importance of being in tune with this as a business owner.
[31:32] Carla lists her non-negotiables she helps business owners set as goals for a successful business: cash in the bank, profitability, and paying yourself.
LuAnn Nigara and Carla Titus' Ah-Ha Moments
“The beauty of bringing an expert into your business is that you do not need to know everything. That is the whole point of outsourcing your finances. You're bringing that knowledge, and also that person that's going to guide the process from beginning to end, [to] make you feel empowered and comfortable around your finances and your numbers.” – Carla Titus
“Don’t overthink what you don’t know.” – LuAnn Nigara
“There's times where you need to step into that CEO role and work on your business, not in your business.” – Carla Titus
“Managing the influx and outflows of cash really can help a business be more financially stable, but also feel completely in control of what's happening.” – Carla Titus
“If you want to sell your business one day, if you want to run a successful long term company, there has to be a salary for someone that is in charge.” – Carla Titus
More About Carla Titus:
Finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online businesses fractional CFO consulting experience. Our company provides a vast array of on-demand CFO services that leverage our industry expertise. A well-rounded CFO team with Finance, Sales & Marketing, HR, Supply Chain, Online Business, Operations, Execution, Planning, and Tech background.
She provides fractional CFO services and financial consulting to business owners. Wealth & Worth Within’s mission is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy.
She is dedicated to imparting financial knowledge in order to properly manage finances and achieve profitable results. She has applied that expertise to businesses, helping them grow by creating simple yet effective systems to improve cash flow management and bottom-line results.
Connect with Carla Titus
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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
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Other Shows Mentioned:
#489: Power Talk Friday: Brad Clinard: Intentional Planning for Abundant Living
#719: Peter Lang, Kimberly Merlitti, and Michele Williams: Financial Prep for Year-End- The Must Do’s
#395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business
#464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner
#361: Power Talk Friday: Kimberly Merlitti: Does Your Interior Design Business Need a CFO?