859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 03/10/2023
885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking
A Well-Designed Business® | Interior Design Business Podcast
Today With Stacey Brown Randall: Today on A Well-Designed Business I am joined by Stacey Brown Randall, a business referral whiz who is here to help us understand referral marketing strategies and to share her methods of generating referrals naturally—without manipulating, incentivizing, or even asking. Stacey is the host of the Roadmap to Referrals Podcast and the multiple award-winning author of Generating Business Referrals Without Asking, as well as my co-author in A Well-Designed Business – The Power Talk Friday Experts (volume 1). In this episode we talk about systems and...
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884: Virginia Toledo and Jessica Geller: Tactics to Building a Thriving Interior Design Business During any Economic Climate
A Well-Designed Business® | Interior Design Business Podcast
Today With Virginia Toledo and Jessica Geller: Welcome to a Well-Designed Business. Running a business is hard. Running one through economic downturns and recessions is tougher. My guests today, Virginia Toledo and Jessica Geller of Toledo Geller, have been running their firm together for 17 years. They’ve seen ups and downs in the financial climate—and through it all, they’ve pivoted, built up their network, and come out stronger than before. Today, they’re sharing what you can do in your business to come through even the toughest of economic climates. Pick It Apart [3:58] Jessica and...
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883: Power Talk Friday: Aubre Fox: Increase Your Profit and Create Your Own Flooring Collection With Revel Woods
A Well-Designed Business® | Interior Design Business Podcast
Today With Aubre Fox: Welcome to A Well-Designed Business. Today with Aubre Fox we answer everything you’ve ever wondered about working with Revel Woods. As the first point of contact and an interior designer herself, Aubre takes us through all of the steps and benefits to getting your flooring through Revel Woods. She also talks about their new showroom packages, which she is very passionate about. Pick It Apart [1:24] Aubre starts us off talking a little about herself and how she got into Revel Woods. [6:10] What is the process when a designer wants to work with Revel Woods?...
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882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability
A Well-Designed Business® | Interior Design Business Podcast
Today With Bria Hammel: Today on A Well-Designed Business I am welcoming back Bria Hammel. Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. Bria was on before giving tips on how to scale your interior design business. And let me say, she is still a #smartlady. Bria has perfected her process for her out of state clients, as well as her team, to make the experience as easy and seamless as possible. Today she is sharing how, and the changes that her businesses have experienced since her last visit. Pick It Apart [1:35] Bria shares what she and her business,...
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881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald: Welcome to A Well-Designed Business. Today I'm joined by Katie McDonald, certified holistic health coach, raw food chef and instructor at b.nourished. Katie’s motto is self-care is not fluff and it isn’t selfish. That is exactly what she helps her clients through so they can both take care of their business and take care of themselves. Katie has worked with several interior designers over the years and has discovered that in service to their clients and their craft, they ignore their own wellbeing, dismissing their needs, and even their own spaces. If this sounds...
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880: Barry Bordelon and Jordan Slocum: Adventures in Business with the Brownstone Boys
A Well-Designed Business® | Interior Design Business Podcast
Today With Barry Bordelon and Jordan Slocum: Today on A Well-Designed Business I am joined by Barry Bordelon and Jordan Slocum, AKA the Brownstone Boys. Barry and Jordan are designers, DIY-ers, renovators, and restorers who followed their passions and serendipitously fell into a flourishing business together. In 2018, Jordan and Barry bought a brownstone in Brooklyn and started The Brownstone Boys blog the day they closed on the house, and that’s just the beginning of their adventure. Today they are renovating their way across Brooklyn and New York City, one brownstone at a time. In...
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879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation
A Well-Designed Business® | Interior Design Business Podcast
Today With Sarah Daniele: Today on A Well-Designed Business I am joined by software designer Sarah Daniele. Sarah is the CEO and co-founder of Mydoma Studio, an all-in-one project management solution for interior designers. Sarah is a professionally educated interior designer, and she is passionate about building tools and technology that help other designers grow their businesses. Through Mydoma, Sarah has a unique, top-level perspective on industry trends, and she is here to help us interpret those insights and share her predictions for what’s to come. We talk about task management...
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878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process
A Well-Designed Business® | Interior Design Business Podcast
Today With Brad Leavitt: Today we’re doing a Throwback Tuesday with Brad Leavitt! Brad is the President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. He’s also one of the speakers at LuAnn Live 2023, which is why we couldn’t miss the chance to bring one of his shows back. In today’s episode, we’ll learn what is his perspective on working alongside interior designers for his project and how this has made his life easier! More About Brad Leavitt Brad Leavitt is President and Founder of “A Finer Touch...
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877: Power Talk Friday: Jisun Sunny Fisher: Your Brain is Your Blueprint for Success
A Well-Designed Business® | Interior Design Business Podcast
Today With Jisun Sunny Fisher: Welcome to a Well-Designed Business. I often talk about the power of mindset. Limiting beliefs are tied to almost every issue you can have in your business, and in all of my years of coaching and helping other business owners, I can say that almost every single time, the key came down to mindset. Today, I’m joined by psychologist and happiness coach Jisun Sunny Fisher. She works at the intersection of spirituality and science, helping courageous leaders remember their true north and re-discover what makes them fall in love with life again. Jisun is sharing with...
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876: Natasa Jones: Making Bold Moves to Achieve Big Results
A Well-Designed Business® | Interior Design Business Podcast
Today With Natasa Jones: Welcome to A Well-Designed Business. Today I’m joined by my good friend, Natasa Jones. She is the CEO and Principal Designer of Natasa Jones Interiors. European architecture and fashion are rooted in her design style. Today she’s back on the show to tell us how she has been scaling her business the last few years. LuAnn Nigara and Natasa Jones' Ah-Ha Moments “I’m never afraid to ask, what’s the worst thing that can happen?” - Natasa Jones “There is no such thing as competition in this industry” - Natasa Jones “If I wanted that luxury client, I wanted...
info_outlineToday With Robyn White:
We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client.
My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging.
Pick It Apart
[2:26] Robyn and LuAnn reflect on what marketing really means.
[6:54] Robyn explains the difference in marketing to a luxury client.
[15:54] LuAnn and Robyn discuss how important it is for your website to show what makes you unique.
[27:43] Robyn explains how to convey luxury through your website.
[43:14] Robyn and LuAnn reflect on how important your website is.
LuAnn Nigara and Robyn White's Ah-Ha Moments
“The more marketing you do, the more you’ll start to realize that people don’t care that much about what you’re trying to sell to them, because it’s not about them. When you turn the tables and make your marketing about how you help them and what problems you solve, they become interested.” - Robyn White
“If I can read a page on your website and I can substitute any person’s name for this because there’s nothing so specific that is only you, then you haven’t done your job in explaining who you are or what it’s like to work with you.” - LuAnn Nigara
More About Robyn White:
Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located on Cape Cod, MA. Robyn offers a refined website design experience for clients who value quality and want a strategic, sophisticated and simple website designed so they can book more premium clients.
Robyn specializes in helping interior designers, architects, stagers and organizers elevate their website so it reflects the high-quality work they provide and so their business has the online home it deserves. Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online.
She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie talk. Through her supportive, streamlined and stress-free design process, Robyn designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients.
Connect with Robyn White
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Other Shows Mentioned:
#466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
#159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer
#841: Power Talk Friday - Nancy Ganzekaufer - The Profit Insiders for Interior Designers.