863: Power Talk Friday: Howard A. Lim: How to Build a Ten-Figure, World-Class Brand
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 03/24/2023
A Well-Designed Business® | Interior Design Business Podcast
Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...
info_outline 968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior DesignA Well-Designed Business® | Interior Design Business Podcast
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info_outline 967: Breegan Jane: The Gift of Transitioning, Turning Risks into SuccessA Well-Designed Business® | Interior Design Business Podcast
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info_outline 966: Andrea Liebross: It's Not Big Clients — It's BIG THINKING That Creates SuccessA Well-Designed Business® | Interior Design Business Podcast
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info_outline 965: Mona Nahm: Equitable Design for People and the PlanetA Well-Designed Business® | Interior Design Business Podcast
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info_outline 964: Power Talk Friday: Brittany Bowen and Ava Vienneau: Unlock the Potential of Your Business Through Brand PhotographyA Well-Designed Business® | Interior Design Business Podcast
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info_outline 963: Adam Scougall: Choosing Your Interior Design Business as a Side HustleA Well-Designed Business® | Interior Design Business Podcast
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info_outline 962: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 2A Well-Designed Business® | Interior Design Business Podcast
Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day ! Kravet Collections: What’s new with LuAnn Nigara ...
info_outline 961: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 1A Well-Designed Business® | Interior Design Business Podcast
Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day ! Kravet Collections: What’s new...
info_outline 960: Laura Hodges: The Behind the Scenes of the Southern Living ShowhouseA Well-Designed Business® | Interior Design Business Podcast
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info_outlineToday With Howard A. Lim:
Welcome to A Well Designed Business. What does it take to build a ten-figure world-class brand? Today, Howard A. Lim of HOW Creative is here to walk us through all of the steps and inner work needed to build a brand on this level. Even if you aren’t striving to be known around the world, Howard’s DNA of a brand that he teaches us will benefit you and take you where you want to be. Howard says that you must clearly define your Brand Architecture at the outset in order to sustain value, growth, and equity. So there’s some inner work to do first. Enjoy!
Pick It Apart
[7:11] Howard shares what we should be thinking about if we want to be a big brand name in the industry.
[13:55] Howard explains the importance of your vision and how it works.
[17:45] Ideas so we can tap into our philosophy when we don’t have one.
[30:54] You’ve done all of the inner work and defined your brand, now how do we attract big brands and become known globally?
[39:08] If we become lucky enough to achieve multiple collaborations, what do we do to maintain those relationships?
[47:39] Quality always pays off.
LuAnn Nigara and Howard A. Lim's Ah-Ha Moments
“When you look at successful brands like Apple or Tesla the reason they are so powerful is because their brand is by design.” - Howard A. Lim
“ A brand is what others are saying, now what you are saying.” - Howard A. Lim
“We create the reality that surrounds us, so why not think big?” - Howard A. Lim
More About Howard A. Lim:
Business and Brand Architect™ Howard A. Lim designs businesses from the inside-out and has been a disruptive innovator since 1987, when he founded his full-service firm, HOW CREATIVE. Mr. Lim partners with business leaders to create influential, world-class businesses and brands using his unique, proprietary hybrid model of business development, branding, and customer engagement to attain exponential profits, growth, value, and new opportunities quickly and effectively. Representing companies of all types and sizes, including Apple, Disney, Paramount, DreamWorks, Xerox, Oracle, Mattel, and AT&T, Mr. Lim collaborates with clients globally to develop and execute leading, world-class businesses and brands while adding billions of dollars to his clients' profits.
Connect with Howard A. Lim
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Other Shows Mentioned:
#125: Nicole Heymer- How to Brand Your Business. Yes, Again! Do Not Miss This One!!!
#317: Nicole Heymer- 6 Keys to Planning a Website That Makes Things Happen
#406: Power Talk Friday- Nicole Heymer- You’ve Defined Your Brand…Now What?
#701: Kristen Rivoli- New Brand, New Year: How Rebranding Can Work for Interior Designers