863: Power Talk Friday: Howard A. Lim: How to Build a Ten-Figure, World-Class Brand
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 03/24/2023
885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking
A Well-Designed Business® | Interior Design Business Podcast
Today With Stacey Brown Randall: Today on A Well-Designed Business I am joined by Stacey Brown Randall, a business referral whiz who is here to help us understand referral marketing strategies and to share her methods of generating referrals naturally—without manipulating, incentivizing, or even asking. Stacey is the host of the Roadmap to Referrals Podcast and the multiple award-winning author of Generating Business Referrals Without Asking, as well as my co-author in A Well-Designed Business – The Power Talk Friday Experts (volume 1). In this episode we talk about systems and...
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884: Virginia Toledo and Jessica Geller: Tactics to Building a Thriving Interior Design Business During any Economic Climate
A Well-Designed Business® | Interior Design Business Podcast
Today With Virginia Toledo and Jessica Geller: Welcome to a Well-Designed Business. Running a business is hard. Running one through economic downturns and recessions is tougher. My guests today, Virginia Toledo and Jessica Geller of Toledo Geller, have been running their firm together for 17 years. They’ve seen ups and downs in the financial climate—and through it all, they’ve pivoted, built up their network, and come out stronger than before. Today, they’re sharing what you can do in your business to come through even the toughest of economic climates. Pick It Apart [3:58] Jessica and...
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883: Power Talk Friday: Aubre Fox: Increase Your Profit and Create Your Own Flooring Collection With Revel Woods
A Well-Designed Business® | Interior Design Business Podcast
Today With Aubre Fox: Welcome to A Well-Designed Business. Today with Aubre Fox we answer everything you’ve ever wondered about working with Revel Woods. As the first point of contact and an interior designer herself, Aubre takes us through all of the steps and benefits to getting your flooring through Revel Woods. She also talks about their new showroom packages, which she is very passionate about. Pick It Apart [1:24] Aubre starts us off talking a little about herself and how she got into Revel Woods. [6:10] What is the process when a designer wants to work with Revel Woods?...
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882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability
A Well-Designed Business® | Interior Design Business Podcast
Today With Bria Hammel: Today on A Well-Designed Business I am welcoming back Bria Hammel. Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. Bria was on before giving tips on how to scale your interior design business. And let me say, she is still a #smartlady. Bria has perfected her process for her out of state clients, as well as her team, to make the experience as easy and seamless as possible. Today she is sharing how, and the changes that her businesses have experienced since her last visit. Pick It Apart [1:35] Bria shares what she and her business,...
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881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald: Welcome to A Well-Designed Business. Today I'm joined by Katie McDonald, certified holistic health coach, raw food chef and instructor at b.nourished. Katie’s motto is self-care is not fluff and it isn’t selfish. That is exactly what she helps her clients through so they can both take care of their business and take care of themselves. Katie has worked with several interior designers over the years and has discovered that in service to their clients and their craft, they ignore their own wellbeing, dismissing their needs, and even their own spaces. If this sounds...
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880: Barry Bordelon and Jordan Slocum: Adventures in Business with the Brownstone Boys
A Well-Designed Business® | Interior Design Business Podcast
Today With Barry Bordelon and Jordan Slocum: Today on A Well-Designed Business I am joined by Barry Bordelon and Jordan Slocum, AKA the Brownstone Boys. Barry and Jordan are designers, DIY-ers, renovators, and restorers who followed their passions and serendipitously fell into a flourishing business together. In 2018, Jordan and Barry bought a brownstone in Brooklyn and started The Brownstone Boys blog the day they closed on the house, and that’s just the beginning of their adventure. Today they are renovating their way across Brooklyn and New York City, one brownstone at a time. In...
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879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation
A Well-Designed Business® | Interior Design Business Podcast
Today With Sarah Daniele: Today on A Well-Designed Business I am joined by software designer Sarah Daniele. Sarah is the CEO and co-founder of Mydoma Studio, an all-in-one project management solution for interior designers. Sarah is a professionally educated interior designer, and she is passionate about building tools and technology that help other designers grow their businesses. Through Mydoma, Sarah has a unique, top-level perspective on industry trends, and she is here to help us interpret those insights and share her predictions for what’s to come. We talk about task management...
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878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process
A Well-Designed Business® | Interior Design Business Podcast
Today With Brad Leavitt: Today we’re doing a Throwback Tuesday with Brad Leavitt! Brad is the President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. He’s also one of the speakers at LuAnn Live 2023, which is why we couldn’t miss the chance to bring one of his shows back. In today’s episode, we’ll learn what is his perspective on working alongside interior designers for his project and how this has made his life easier! More About Brad Leavitt Brad Leavitt is President and Founder of “A Finer Touch...
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877: Power Talk Friday: Jisun Sunny Fisher: Your Brain is Your Blueprint for Success
A Well-Designed Business® | Interior Design Business Podcast
Today With Jisun Sunny Fisher: Welcome to a Well-Designed Business. I often talk about the power of mindset. Limiting beliefs are tied to almost every issue you can have in your business, and in all of my years of coaching and helping other business owners, I can say that almost every single time, the key came down to mindset. Today, I’m joined by psychologist and happiness coach Jisun Sunny Fisher. She works at the intersection of spirituality and science, helping courageous leaders remember their true north and re-discover what makes them fall in love with life again. Jisun is sharing with...
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876: Natasa Jones: Making Bold Moves to Achieve Big Results
A Well-Designed Business® | Interior Design Business Podcast
Today With Natasa Jones: Welcome to A Well-Designed Business. Today I’m joined by my good friend, Natasa Jones. She is the CEO and Principal Designer of Natasa Jones Interiors. European architecture and fashion are rooted in her design style. Today she’s back on the show to tell us how she has been scaling her business the last few years. LuAnn Nigara and Natasa Jones' Ah-Ha Moments “I’m never afraid to ask, what’s the worst thing that can happen?” - Natasa Jones “There is no such thing as competition in this industry” - Natasa Jones “If I wanted that luxury client, I wanted...
info_outlineToday With Howard A. Lim:
Welcome to A Well Designed Business. What does it take to build a ten-figure world-class brand? Today, Howard A. Lim of HOW Creative is here to walk us through all of the steps and inner work needed to build a brand on this level. Even if you aren’t striving to be known around the world, Howard’s DNA of a brand that he teaches us will benefit you and take you where you want to be. Howard says that you must clearly define your Brand Architecture at the outset in order to sustain value, growth, and equity. So there’s some inner work to do first. Enjoy!
Pick It Apart
[7:11] Howard shares what we should be thinking about if we want to be a big brand name in the industry.
[13:55] Howard explains the importance of your vision and how it works.
[17:45] Ideas so we can tap into our philosophy when we don’t have one.
[30:54] You’ve done all of the inner work and defined your brand, now how do we attract big brands and become known globally?
[39:08] If we become lucky enough to achieve multiple collaborations, what do we do to maintain those relationships?
[47:39] Quality always pays off.
LuAnn Nigara and Howard A. Lim's Ah-Ha Moments
“When you look at successful brands like Apple or Tesla the reason they are so powerful is because their brand is by design.” - Howard A. Lim
“ A brand is what others are saying, now what you are saying.” - Howard A. Lim
“We create the reality that surrounds us, so why not think big?” - Howard A. Lim
More About Howard A. Lim:
Business and Brand Architect™ Howard A. Lim designs businesses from the inside-out and has been a disruptive innovator since 1987, when he founded his full-service firm, HOW CREATIVE. Mr. Lim partners with business leaders to create influential, world-class businesses and brands using his unique, proprietary hybrid model of business development, branding, and customer engagement to attain exponential profits, growth, value, and new opportunities quickly and effectively. Representing companies of all types and sizes, including Apple, Disney, Paramount, DreamWorks, Xerox, Oracle, Mattel, and AT&T, Mr. Lim collaborates with clients globally to develop and execute leading, world-class businesses and brands while adding billions of dollars to his clients' profits.
Connect with Howard A. Lim
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#317: Nicole Heymer- 6 Keys to Planning a Website That Makes Things Happen
#406: Power Talk Friday- Nicole Heymer- You’ve Defined Your Brand…Now What?
#701: Kristen Rivoli- New Brand, New Year: How Rebranding Can Work for Interior Designers