Brent Cassity - Tenacity in Troubling Times
Insider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Release Date: 04/18/2023
Insider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Use forward-looking strategies when investing. Successful land deals are structured today based on projected market conditions two to three years ahead. Partner with experienced developers to access opportunities like land entitlement and horizontal development that are typically closed to average investors. Mitigate risk by reverse engineering deals. Secure exit contracts with homebuilders before initiating entitlement and development. Focus on scalable solutions. Land development meets long-term housing demands, especially in high-growth Sunbelt markets. Diversify your real...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Reduce maintenance costs and improve NOI by diagnosing issues remotely before dispatching technicians. Implement a remote triage system to avoid unnecessary truck rolls and accelerate response times. Focus virtual maintenance solutions on properties under 100 units that lack onsite staff. Allocate dedicated time slots for maintenance teams to conduct remote diagnostics efficiently. Don’t ignore low-priority service tickets, they still drain time, money, and resources. Use trained virtual assistants with pre-built scripts and video tools to handle basic maintenance requests....
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Tap into local government programs and economic incentives when approaching complex developments. Get creative with deal structures—there’s no one-size-fits-all in real estate development. Build alignment in values between partners, investors, and community stakeholders before moving forward. Focus on legacy-driven development, not just profit—what you build should serve communities for generations. Don’t underestimate the power of relationships with city officials, planners, and local decision-makers. Keep pushing forward even when the timeline...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Partnerships thrive when built on aligned goals, clear expectations, and mutual respect. Investing in multifamily requires patience, perseverance, and long-term thinking. Mastering due diligence ensures you avoid costly mistakes and make informed decisions. Effective communication is essential for building trust and successful collaborations. Learning from setbacks and remaining adaptable are critical for sustained success. Strong mentorship and ongoing learning accelerate your growth as a real estate investor. Episode Timeline [0:00 – 3:00] Introduction to Roschelle McCoy and...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Communication is key in multifamily real estate, and learning industry-specific terminology is essential. Setbacks are just setups for comebacks. Don’t let a failure stop you from moving forward. Surrounding yourself with the right people can drastically impact your success. It's important to find your niche in the industry, focusing on what works best for you. Multifamily real estate is a marathon; success doesn’t happen overnight. Overcoming fear and self-doubt is crucial when taking the first step toward investing. Episode Timeline [0:00 – 2:30] Introduction to...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Keep your investors engaged by consistently sharing valuable content like market updates and deal insights. Building a robust CRM by consistently adding contacts through networking events, Zoom meetings, and meetups is critical. The best time to raise capital is when no active deals are available, allowing for relationship-building without pressure. Grow your network by making it a goal to meet at least five new people every week through events, meetups, or masterminds. Don’t give up after just a few attempts. Keep following up 7 to 10 times, and even if you don’t get a...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Trust is built over time through consistent behavior and open communication. It’s vital in real estate partnerships to inspect what you expect. Enter partnerships cautiously. Align strengths, roles, and long-term goals before committing, as partnerships often last several years. Raising capital isn't enough; successful syndications demand operational expertise to run a viable business. Understanding the SEC rules about soliciting investors and their accreditation is crucial to staying compliant. Preferred returns ensure prioritized payouts but only if funds are available, and...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Institutional investors may require a higher preferred return but typically accept a smaller equity share, offering flexibility in deal structuring. Policies like rent control can hinder cash flow, especially in areas with rising costs, affecting property valuations and investor returns. Population and job growth, along with household income, are vital indicators of a market’s potential to sustain rental growth and value appreciation. Diverse employment sectors mitigate risks during economic downturns, providing stability in occupancy and rental income. Working with city...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Start by establishing your company identity with a strong business name and an LLC, set up by a business attorney to provide a solid foundation. Building a website is essential—even a simple one boosts credibility and acts as a digital business card to attract investors. To develop relationships and begin raising capital, focus on networking to build valuable connections, as strong relationships are key to securing investment funding. Use a database to nurture leads effectively. Tools like Capitalist Pro help centralize contacts, streamlining communication to guide leads into...
info_outlineInsider Secrets Podcast: The Home of Passive Real Estate Investors by Mike Morawski
Key Takeaways Assembling a knowledgeable and trustworthy team is essential for navigating the complexities of real estate syndication and investment. Evaluating risks associated with multifamily properties, such as market fluctuations and property management issues, is vital for protecting investments. Understanding the capital stack is crucial, as it explains how different levels of financing work together in a multifamily deal. Establishing a property-level LLC adds a layer of protection by separating the investor from the property. Regular updates and transparent communication with...
info_outlineKey Takeaways
- What makes you tenacious is you have to have something deep within you that you're always looking ahead and knowing why you're getting up.
- A victim balls up in a fetal position, points fingers at everybody, and it takes all your strength away.
- I think when someone goes to prison, the whole family goes to prison and everybody has to deal with it on their own terms and they have to lean on each other to deal with that.
- I was just so incredibly lucky at 15 years old to understand that this 13-year-old girl at that time was going to be such an incredible mother, wife to go through because we were living a very good life.
- Anything that you're going to go do in life that's out of your comfort zone, you're going to have to walk through your fears.
- The only thing that walks you through your scary points or your nervous, or your fear, your nightmare, is having a passion.
- Keep being yourself regardless of the circumstances, otherwise you'll lose what makes you, you.
- I always say to people when I'm talking to other people is that nothing is as bad as your mind makes it out to be. Not even prison.
Timeline
[00:45] Intro to Podcast
[03:08] Intro to episode guest
[04:28] One word that describes Brent personally and professionally.
[06:44] Talk about your background a little bit.
[27:22] What was the exact charges or allegations against you that caused you go to go to prison?
[38:19] Brent talks about his Redemption piece.
[41:32] Did you write your book in prison or out?
[52:02] How many books you read while you were in prison?
[53:03] Best book you read?
Contact
Website: brentcassity.com
Book: Nightmare Success