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Roundtable - Using AI tools for Sales

MSP Business School

Release Date: 05/16/2023

Frank Raimondi | From Vulnerability to Victory: Mastering Cybersecurity with the Right Tools show art Frank Raimondi | From Vulnerability to Victory: Mastering Cybersecurity with the Right Tools

MSP Business School

Join Brian Doyle on the MSP Business School podcast as he has a fireside chat with Frank Raimondi from Nodeware. This episode provides an engaging exploration of the critical importance of cyber hygiene for businesses heading into the new year. It highlights the evolving responsibilities of MSPs in the cybersecurity landscape. As Frank delves into the intricacies of effective cybersecurity strategies, he also shares news about his new podcast venture, "Frankly Speaking," bringing fresh perspectives to existing and potential Nodeware users. In this insightful episode, listeners will gain...

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Show Website: Episode Summary: In this insightful episode of MSP Business School, Brian Doyle engages with Andrew Hartman, the founder of Time Boss, to delve into the intricacies of effective time management. The conversation highlights common pitfalls in managing time and stress, particularly in high-demand environments like MSPs, where technical founders often struggle with overwhelming tasks. Andrew shares his personal journey through oppressive stress, which even affected his health, and how he developed strategies that became foundational to his company, Time Boss.  Andrew discusses...

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Show Website: Guest Name: Jonathan Schofield LinkedIn page: Company: Channel Falcon Website: Host Brian Doyle: In this episode of MSP Business School, host Brian Doyle converses with Jonathan Schofield of Channel Falcon. As a prominent figure in the MSP community, Schofield shares his journey from technology sales into his pivotal role within the managed service provider space. Highlighting the significance of building a recognizable brand through consistent messaging and strategic outreach, Jonathan emphasizes the necessity of authentic connections for accruing mental real estate...

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Show Website: Guest Name: Alex Ivanov LinkedIn page: Company: Accellis Website: Host: Brian Doyle: Welcome to the latest episode of MSP Business School, featuring Alex Ivanov from Accellis. In this engaging session, host Brian Doyle and Alex explore the evolving role of the Virtual Chief Information Officer (vCIO) within the MSP realm, particularly in the context of Technical Business Reviews (TBRs). Alex shares his wealth of experience in MSP practice, elucidating the journey from an engineering background to leading a client strategy team at Accellis. Through candid conversation,...

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In this engaging episode of MSP Business School, host Brian Doyle introduces Dror Liwer, co-founder of Coro, to dive into the arena of cybersecurity for MSPs (Managed Service Providers). As the holiday season emerges, there's a significant emphasis on drawing the curtains on 2023 with fortified security strategies. Dror shares Coro's approach to simplifying cybersecurity for small and mid-sized businesses by optimizing MSP capabilities through a robust, single-pane management platform. The episode explores Coro's unique positioning in the cybersecurity sphere, highlighting their seamless...

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Show Website: Guest Name: Brian Guenther LinkedIn page: Company: Exceed Cybersecurity & I.T. Services Website: Host Brian Doyle:  Brian Guenther is a seasoned cybersecurity expert and the founder of Exceed Cyber. With over 26 years of experience in the IT and cybersecurity industry, Brian started his career by building PCs and gradually transitioned into IT franchise ownership. He founded Exceed Cyber in 2017, focusing on helping businesses navigate the complex landscape of cybersecurity compliance, specifically for those with federal contracts mandated by regulations such as...

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Show Website: Guest Name: Zack Keeney  LinkedIn page: Company: TriUnity Strategies Website: Host Brian Doyle:  In this engaging episode of MSP Business School, host Brian Doyle talks with Zack Keeney from Triunity Strategies. Zack shares his inspiring journey from growing up in a challenging environment to excelling in the corporate world with Domino's, where he developed robust operational and leadership skills. This episode unpacks Zack's life experiences and his passion for empowering others through Triunity Strategies, a company focused on providing leadership and skill...

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Show Website: Guest Name: Dan Tomaszewski LinkedIn page:  Company: Everything MSP Website: Host Brian Doyle: Welcome to the latest episode of the MSP Business School Podcast featuring Brian Doyle and guest Dan Tomaszewski from Everything MSP. Listeners will be captivated by the dynamic conversation that flips the usual script—a reflection on the shared experiences of being both the interviewer and the interviewee. Brian and Dan delve into the evolution of MSPs and highlight the critical need for community among them through initiatives like Everything MSP. Dan shares his...

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Show Website: Guest Name: Paul Daigle  LinkedIn page: Company: BizAdvisoryBoard Website: Host Brian Doyle: Brian Doyle is joined by Paul Daigle from bizadvisoryboard.com to discuss navigating the MSP landscape. Paul shares insights on transitioning from a VAR to an MSP, growth through acquisitions, and the importance of specialization in markets. They delve into the challenges of scaling MSP businesses, focusing on moving through financial peer groups, and understanding business valuation. Paul introduces tools to help MSPs assess their business worth and provides guidance on...

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In this engaging episode of the MSP Business School podcast, host Brian Doyle welcomes Doug Kreitzberg of SeedPod Cyber as a Pitch IT finalist. Doug, joined by recurring guest and ConnectWise Evangelist, Sean Lardo and his coach Matt Koenig, a PitchIT finalist with Nodeware. They discuss the significance of cyber insurance within the MSP space. Brian humorously acknowledges Sean's growth as a regular contributor on the show before diving deep into how SeedPod Cyber's innovative solutions are bridging critical gaps in the industry. Matt, a coach from across the globe, shares insights from...

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The subject of today's podcast centers on the utilization of ChatGPT as an essential component of one's sales process. 

00:54 Robb enthusiastically discusses how AI has the potential to be the next step in the development of the world. He then mentions how ChatGPT has been a valuable resource for him in multiple ways, including coding and stock trading, and expresses his amazement at its helpfulness.

2:47 Tim shares Robb's viewpoint, as he has also noticed that an increasing number of his clients are using AI to develop and construct emails. They have found AI to be a useful resource for generating initial content and creating sustainable emails that can be incorporated into automation sequences.

5:50 Brian discussed his use of AI in conjunction with a virtual assistant (VA). He specifically mentioned using Jasper, an AI tool he believes is more focused on marketing. Brian provided an explanation of Jasper's functions and described how he guides his VA in using it to achieve desired results that align with the company's tone. 

9:42 Robb discussed the comparison between ChatGPT and Jasper, and Brian agreed that while the two AI systems share similarities, they have different applications. Brian also touched on the features of machine learning and AI present in both systems.

15:21 Brian expressed concern about the extent to which AI engines can learn and improve upon existing processes, and at what point they become aware that they are not learning for their own benefit. Tim agreed and acknowledged that Brian's worry is valid, citing social media as an example. He mentioned the significant role AI plays in creating posts and generating feeds, which can be overwhelming

17:59 Tim explained his use of AI in marketing and sales, specifically in creating LinkedIn posts, email templates, and content. Robb added that he uses AI as a tool to change the tone of his writing and transform bullet points into readable paragraphs. Brian also chimed in, stating that he employs AI to enhance the quality of his writing and generate effective subject lines for email campaigns.