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Roundtable - Using AI tools for Sales

MSP Business School

Release Date: 05/16/2023

PitchIT Zach Kromkowski Senton show art PitchIT Zach Kromkowski Senton

MSP Business School

Join Brian Doyle and special guests Bobby Jacobs from Thread and Zach Kromkowski from Senteon, as they delve into the intricacies of the Connectwise Pitch It competition. In this captivating episode, you will get an insider's view of what it takes to succeed in a Shark Tank-like contest designed for startup vendors who support the MSP (Managed Service Provider) space. Bobby and Zach discuss the nuances of pitching, their experiences in the competition, and invaluable advice for aspiring entrepreneurs. Sean Lardo, the mastermind behind the Pitch It program, adds depth with his industry insights...

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ConnectWise PitchIT | Helping Build Communities and Relationships in the Startup World show art ConnectWise PitchIT | Helping Build Communities and Relationships in the Startup World

MSP Business School

Show Website: Guests: Sean Lardo - Andrea Barrow - Sam Hoyen - Company: ConnectWise (Invent) Website: Today’s episode features an in-depth discussion with the Connectwise PitchIT team, including Sean Lardo, Andrea Barrow, and Sam Hoyen. As they gear up for IT Nation Connect, the team shares the excitement and challenges of the PitchIT competition, where innovative startups compete for the top spot. This year’s PitchIT program saw a diverse group of finalists, each representing different tech industry segments. Sean Lardo emphasizes the evolution and improved quality of...

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Brandi Bonds | Maximizing Your MSP's Value: Secrets from a Fractional CFO show art Brandi Bonds | Maximizing Your MSP's Value: Secrets from a Fractional CFO

MSP Business School

Show Website: Guest Name: Brandi Bonds  LinkedIn page: Company: Next Level Now Website: Hosts: Brian Doyle: In this episode of MSP Business School, host Brian Doyle welcomes Brandi Bonds, Managing Partner of Next Level Now. Brandi brings her wealth of expertise in fractional CFO services to the table, discussing how MSPs can better manage their finances and increase profitability. With her extensive background in the industry, Brandi offers valuable insights into the financial challenges and opportunities MSPs face, especially in today’s competitive market influenced by...

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Building a Collaborative Office of VCIO for Enhanced Customer Management show art Building a Collaborative Office of VCIO for Enhanced Customer Management

MSP Business School

Show Website: In this episode of MSP Business School, Brian Doyle dives into the concept and structure of the "Office of VCIO," drawing parallels from the enterprise-level office of CIO. Originally presented as part of a webinar, this detailed discussion outlines the significance of having a cohesive team approach to delivering Quarterly Business Reviews (QBRs), Strategic Business Reviews (SBRs), and other essential fractional VCIO services. Brian emphasizes that while tools such as the VCIO Toolbox can facilitate this process, any MSP can implement these principles to evolve their service...

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James Mignacca | Unlocking the Secrets of Data Discovery with Cavelo show art James Mignacca | Unlocking the Secrets of Data Discovery with Cavelo

MSP Business School

James Mignacca is the CEO of Cavelo, a company that specializes in providing advanced data discovery and classification solutions for MSPs. With almost 20 years of experience in the cybersecurity and startup ecosystem, James has been instrumental in several significant ventures, including Sandvine and eSentire. The success of his prior startups validates his ability to lead and innovate, and his current role at Cavelo aims to further enhance the capabilities of MSPs through streamlined, effective solutions. Episode Summary  Welcome to another engaging episode of MSP Business School,...

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Mastering the MSP Owner Mindset Breaking Barriers for Explosive Growth show art Mastering the MSP Owner Mindset Breaking Barriers for Explosive Growth

MSP Business School

Show Website: Guest Name: Danny Suk Brown  LinkedIn page: Company: AppMeetup Website: Hosts Brian Doyle: Danny Brown is a seasoned professional with extensive experience in the Managed Service Provider (MSP) industry. Holding dual degrees in mechanical engineering and physics, along with a Master's in computer science and an MBA, Danny’s career spans diverse roles from network engineer to sales engineer and fractional Chief Revenue Officer (CRO). He founded a successful MSP focusing on architectural and engineering clients, which he later sold. Danny co-authored "Talk it Up"...

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Robert Gillette | Mastering Sales Confidence: Secrets from MSP Dojo show art Robert Gillette | Mastering Sales Confidence: Secrets from MSP Dojo

MSP Business School

Guest Name: Robert Gillette LinkedIn page:   Company: MSP Dojo Website: Hosts Brian Doyle: Robert Gillette is the founder of MSP Dojo, a revolutionary platform designed to enhance sales performance in the MSP (Managed Service Provider) industry. With a rich background that spans over seven years as a lead sales executive, Robert has significantly contributed to the growth of an MSP from $10 million to $30 million in revenue. His innovative approach combines practical sales training and peer collaboration, making him an influential figure in the MSP sales community. ...

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Eric Anthony | Minimizing Drama: Building a Positive MSP Community show art Eric Anthony | Minimizing Drama: Building a Positive MSP Community

MSP Business School

Show Website: Guest Name: Eric Anthony LinkedIn page: Company: All Things MSP Episode Summary: In this episode of MSP Business School, host Brian Doyle engages with Eric Anthony from All Things MSP to delve into purposeful discussions, offering valuable insights into the MSP (Managed Service Provider) landscape. Eric, a seasoned media professional, shares his extensive journey from starting as a teenage consultant to becoming the Director of Partner Engagement at Ignite. The conversation captures critical themes, including industry evolution, community building, and providing a balanced...

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The Evolution of Managed Services Past Present and Future show art The Evolution of Managed Services Past Present and Future

MSP Business School

  Episode Summary: In this very special 200th episode of the MSP Business School podcast, host Brian Doyle reflects on the journey since their inception in 2020. This episode, recorded live from ChannelCon at Comptia, resonates with appreciation and a forward-looking vision for the MSP community. Brian delves into the origins of the podcast, the motivations behind starting it with his co-founders Rob Rogers and Tim O’Neill, and the milestones they have achieved over the past four years. Throughout the episode, Brian emphasizes the podcast's commitment to delivering valuable insights...

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Marvin Bee | Mastering MSP Success with Uncle Marv show art Marvin Bee | Mastering MSP Success with Uncle Marv

MSP Business School

Show Website: Guest Name:  Marvin (Uncle Marv) Bee LinkedIn page: Company: MB Systems Website: Marvin Bee, also known as Uncle Marv, hosts the IT Business Podcast and the Unhealthy Podcast. He has been in the business since 1997 and runs a boutique managed service provider (MSP) shop in Fort Lauderdale, Florida. Marvin has a diverse background, starting from a tech-shop role to building his personalized IT service business focused on providing high-quality, customized solutions to his clients. Marvin is known for his community-minded approach and deep understanding of the IT...

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The subject of today's podcast centers on the utilization of ChatGPT as an essential component of one's sales process. 

00:54 Robb enthusiastically discusses how AI has the potential to be the next step in the development of the world. He then mentions how ChatGPT has been a valuable resource for him in multiple ways, including coding and stock trading, and expresses his amazement at its helpfulness.

2:47 Tim shares Robb's viewpoint, as he has also noticed that an increasing number of his clients are using AI to develop and construct emails. They have found AI to be a useful resource for generating initial content and creating sustainable emails that can be incorporated into automation sequences.

5:50 Brian discussed his use of AI in conjunction with a virtual assistant (VA). He specifically mentioned using Jasper, an AI tool he believes is more focused on marketing. Brian provided an explanation of Jasper's functions and described how he guides his VA in using it to achieve desired results that align with the company's tone. 

9:42 Robb discussed the comparison between ChatGPT and Jasper, and Brian agreed that while the two AI systems share similarities, they have different applications. Brian also touched on the features of machine learning and AI present in both systems.

15:21 Brian expressed concern about the extent to which AI engines can learn and improve upon existing processes, and at what point they become aware that they are not learning for their own benefit. Tim agreed and acknowledged that Brian's worry is valid, citing social media as an example. He mentioned the significant role AI plays in creating posts and generating feeds, which can be overwhelming

17:59 Tim explained his use of AI in marketing and sales, specifically in creating LinkedIn posts, email templates, and content. Robb added that he uses AI as a tool to change the tone of his writing and transform bullet points into readable paragraphs. Brian also chimed in, stating that he employs AI to enhance the quality of his writing and generate effective subject lines for email campaigns.