882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 05/30/2023
977: Katie Ryan Pluer:Strategies for Taking on a Business Partner
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...
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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
A Well-Designed Business® | Interior Design Business Podcast
Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...
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975: Joyful Abundance: Thriving in Business with a Positive Mindset
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb
A Well-Designed Business® | Interior Design Business Podcast
Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...
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972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing
A Well-Designed Business® | Interior Design Business Podcast
Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...
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971: Vicente Wolf: How to Bring True Artistry into Interior Design
A Well-Designed Business® | Interior Design Business Podcast
Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares...
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970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients
A Well-Designed Business® | Interior Design Business Podcast
Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management,...
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969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships
A Well-Designed Business® | Interior Design Business Podcast
Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...
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968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design
A Well-Designed Business® | Interior Design Business Podcast
Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel...
info_outlineToday With Bria Hammel:
Today on A Well-Designed Business I am welcoming back Bria Hammel. Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. Bria was on before giving tips on how to scale your interior design business. And let me say, she is still a #smartlady. Bria has perfected her process for her out of state clients, as well as her team, to make the experience as easy and seamless as possible. Today she is sharing how, and the changes that her businesses have experienced since her last visit.
Pick It Apart
[1:35] Bria shares what she and her business, Bria Hammell Interiors, have been up to since her last visit.
[16:50] Bria talks about how she knew to incorporate prices that match a longer time getting projects finished.
[19:00] How EOS has been a lifesaver for Bria’s business and how they use it.
[23:31] Bria shares how she got her integrator.
[31:23] Bria explains how she meets for her out-of state clients, having a husband and being a mom of two.
[35:08] Bria shares the pitfalls she does encounter and how she handles them.
[48:03] Bria’s post project feedback process.
[51:45] Bria’s specification book for the builders.
LuAnn Nigara and Bria Hammel’s Ah-Ha Moments
“EOS has been such a lifesaver for me because it forces us to sit down weekly and determine what is and isn’t working, and identify problems and come up with solutions.” - Bria Hammel
“EOS is the reason we can handle some of this out of state work. It has made us have the structure that we live and breathe by and our clients can see that. So being able to bring them through such a structured process shows them that it doesn't matter if we're in the same city as them or not. We have all that structure. And that all comes from us.” - Bria Hammel
“That's what clients want. They want to know that they’re in good hands. And when they come to you as a designer, and you're in good hands, they will trust you with more.” LuAnn Nigara
More About Bria Hammel
Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home filled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion for designing spaces that tell her clients’ stories.
Bria’s work has been featured in national publications such as Traditional Home, HGTV Magazine, Forbes, Oprah Daily, Architectural Digest, House Beautiful, Martha Stewart Living, and as well as many other local magazines. Most recently, Bria was named in Traditional Home's 2022 Rising Stars of Design, a huge honor to her team and firm. Her roster of past accomplishments are nothing short of amazing as well— Brooke & Lou's flagship store in Edina, MN, received House Beautiful's Best Home Stores in America 2022, received 2nd Place in Sub-Zero Wolf's Kitchen Design Contest in the Traditional category in 2019, was a finalist for an International Design Award, was selected as a 2018 Style Spotter for High Point Market Authority, and awarded the “Fresh Faces of Design” award in 2015 and 2018 from HGTV.
Bria has been fortunate enough to travel the world, which has given her a unique perspective on how people live, as well as a deep understanding of how different spaces can come together in incredible ways.
Connect with Bria Hammel
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Other Shows Mentioned:
#474- Bria Hammel: Keys To Scaling Your Interior Design Firm
#578- Lori Morris: When Working with the Luxury Client, the Answer is Yes!
#866- McCall Dulkys: Building a Successful Design Business From Around the World
#867- Power Talk Friday: Casey Gromer: Do You Need a Fractional Integrator?