Episode 96: Revolutionizing the Chicken Industry with Paul Greive
Regenerative Agriculture Podcast
Release Date: 11/30/2023
Regenerative Agriculture Podcast
Over the past two decades, Dave Fischer has successfully developed a sustainable cattle farm and a direct-to-consumer meat business, Fischer Farms. Dave’s background in industrial engineering and supply chain management has significantly influenced his approach to farming. He’s built an efficient distribution system that caters to local universities, restaurants, and other institutions. Dave's commitment to quality, sustainability, and local sourcing has positioned Fischer Farms as a leading provider of high-quality beef and pork in his region of Southern Indiana. In this episode, John and...
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Benny McLean has decades of experience in citrus. As the Director of Grove Operations at Uncle Matt’s Organic, Benny has played a pivotal role in transforming the company’s approach to farming. Growing up in a farming family, Benny has always had a close connection to the land, which has informed his deep understanding of the challenges and rewards of agriculture. Over the years, he witnessed the adverse effects of conventional farming practices, including soil degradation and diminishing returns. This led him to explore regenerative approaches to farming. Benny’s commitment to...
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The Brandt Family Farm is a diverse grain farm supporting three generations. Founder Dave Brandt was a leading force in regenerative agriculture for five decades, pioneering no-till farming and cover cropping in the 1970s. Dave's innovative practices focused on improving soil health, and his advocacy made a significant impact on farming across the U.S, until his death in 2023. Over the years, the Ohio-based farm has become a model for sustainable agriculture, influencing national practices and inspiring countless farmers. Jay and Chris Brandt, Dave's son and grandson, continue this legacy,...
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In this episode, John explores the inspiring story of Blake and Stephanie Alexandre, fourth-generation dairy farmers from Crescent City, California. Their dairy farming journey began in 1992, and they've since expanded their operation from 500 to over 9,000 acres across three counties. Driven by their deep-rooted passion for farming, and influenced by their immigrant parents and family traditions, the Alexandres transitioned to organic farming in the late 1990s. By 2001, they achieved certification as one of California's earliest organic dairies, reviving practices that date back over a...
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On this podcast, John and Erin talk a lot about the idea of Food as Medicine. Erin Martin works firsthand with food prescribed as medicine and has seen incredible health outcomes in her patients, including: Complete reversal of chronic diabetes within 6 months Maximum weight loss of 117 pounds An average decrease in healthcare cost of $10-20,000 per patient As the Director of FreshRX in Tulsa, Oklahoma, Erin provides local regenerative produce to patients whose doctors have prescribed food to cure their health problems. In this episode, Erin and John discuss: How food as...
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In this episode, John interviews Rachelle Moss, Senior AEA Agronomist, about using sap analysis in conjunction with AEA products and consulting. Rachelle explains how the team manages the influx of sap reports–sometimes dozens in a single day–and how she uses them to make agronomic recommendations, which involve foliar applications, fertigation, and other nutrient management strategies. They also discuss tools for tracking and updating sap data, and how that enables efficient collaboration and rapid assessments of nutrient trends across multiple fields. Additional Resources To learn more...
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Colin Seis is a prominent figure in regenerative agriculture, renowned for his innovative pasture cropping solutions in Australia. His family's introduction to agriculture began when his four-times-great-grandparents were sent to Australia as convicts and eventually became successful farmers. Colin grew up on a farm held by his family for many generations in Australia, inheriting a wealth of agricultural knowledge from his father. However, after having witnessed the detrimental effects of conventional farming practices, he sought to find a better way. This led to the development of pasture...
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In this episode, John Kempf speaks with Kish Johnson, Director of Partnerships and Expansion at Advancing Eco Agriculture. Kish shares insights into AEA's international expansion and maintaining high product standards for global distribution. The conversation touches on Kish's diverse background, including his time in the UK and the Middle East, as well as how these experiences have shaped his approach to agriculture today. They also discuss the evolution of AEA from a consulting company to one that also manufactures better-performing agricultural product offerings. Kish emphasizes the...
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Lana Shaw is the Research Manager at the South East Research Farm in Saskatchewan, Canada. She has been with the research farm since 2010, overseeing its transformation from a poorly funded facility into a center for innovative agricultural research. Lana holds a master's degree and has a background in government work related to agriculture. Her work focuses on practical, applied experiments that benefit local farmers, with a particular interest in intercropping and companion cropping to improve soil health and agricultural sustainability. Lana comes from several generations of Canadian...
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In this episode, John speaks with his friend and colleague, David Miller, Director of Applied Agronomyat Advancing Eco Agriculture. Together, they discuss the essential knowledge and skills required to excel as an agronomist, especially within the regenerative agriculture space. David shares insights from his 15-year journey in agronomy, emphasizing the importance of big-picture thinking and a deep understanding of both plant physiology and soil biology. He talks about the balance between maintaining a high-level overview of agricultural systems while calling upon detailed, crop-specific...
info_outlinePaul Greive founded Pasturebird after searching for high-quality pasture-raised chicken to feed his family. Unable to find this chicken in stores, Paul and his family took matters into their own hands, setting out to produce nutrient-dense pasture-raised chicken. In the spring of 2012, Paul's brother ordered 50 chicks, marking the inception of their business.
Pasturebird is now the largest pasture poultry producer in the world, with a mission to make nutrient-dense chicken more affordable and accessible to all. Pasturebird is revolutionizing the chicken industry by integrating solar-powered, self-driving chicken coops. This innovation provides their birds access to the outdoors, fresh grass, insects, and sunlight and contributes to soil regeneration for future generations.
In an unconventional move, the company partnered with “Big Ag” giant Perdue. This strategic partnership granted Pasturebird access to hatcheries, feed mills, and slaughterhouses, sparing them from the significant debt they would have otherwise incurred to build these resources.
In this episode, Paul and John discuss:
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Improving the way “Big Ag” operates
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Scaling up operations to reduce costs
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Focusing on one thing and outsourcing the rest
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Pasturebird’s collaboration with Perdue
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The innovation behind self-driving chicken houses
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The importance of effective marketing and messaging
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Incentivizing regenerative ag through fractional land ownership
Additional Resources
To learn more about Pasturebird and to place an order, please visit: https://www.pasturebird.com/
Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulgreive/
About John Kempf
John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.
Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.
Support For This Show & Helping You Grow
Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.
AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA’s science-based programs empower farm operations to meet the crop quality markers that matter the most.
AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.
Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.
Learn more about AEA’s regenerative programs and products: https://www.advancingecoag.com/
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VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk