Prophecies and Pleas of an Advertising Man, with Myles Younger
Release Date: 02/21/2024
Sales and Marketing that’s Scalable, with Peter Fillmore
Funnel Reboot podcast
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Funnel Reboot podcast
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Paid Traffic for Non-Profits, with Sean Moher
Funnel Reboot podcast
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Funnel Reboot podcast
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Tried and True Marketing Reads
Funnel Reboot podcast
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The Classical Marketing book, with Anthony "Tas" Tasgal
Funnel Reboot podcast
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Keeping the Revenue Engine Running, with Karl Ortmanns
Funnel Reboot podcast
We often hear marketers talk about how vital their work is to sales. What we don’t hear nearly as often is the reverse: how essential sales is to a well-functioning marketing team. If marketing creates the content, sales provides the context. And that context is what makes campaigns relevant, credible, and grounded in the real world. Sales teams feed marketing the on-the-ground truth—what prospects are actually saying, how they react to new pricing, and how they interpret a company's positioning in different segments. That’s especially clear when a business serving the SMB market tries...
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Brandjitsu, with Michael Dargie
Funnel Reboot podcast
Is your Brand truly memorable? Would a person who bought from you a year ago be able to recall your name or say what they found compelling about you? The reality is that a lot of brands are instantly forgettable. You don’t have to wallow in a world of Meh - you can turn your brand into something memorable - we’re going to hear a process that’s been codified in a book that came out in 2025 called BrandJitsu. . Listen in as we delve into the book’s process, which begins not with a funnel but with a Loop we’ve got to Embrace. We’ll hear how to plumb the depths of our brand...
info_outlineYou could say that the marketing field is going through exciting times right now. But you shouldn’t say that everything’s rosy. Here are examples of issues we’re grappling with:
The use of SaaS by Marketing may have freed us from being chained to the IT department, but after 25 years of binge buying all these point solutions, we’re saddled with loads of Technical debt, and the order to repatriate customer data from all these servers.
CMOs are tasked so much with explaining technology out there, much of their time is used up by the C-Suite’s questions, leaving little time for them to manage marketing.
There’s the question of whether the agency-client relationship will survive with AI. Some say brands won’t need an agency as they will generate their own creative. Agencies like Publicis, who’ve poured huge sums into their media-platform CoreAI that monitors billions of consumer signals and can inform what ads should be made, when & where.
Because our field doesn't have standardized accreditation, our terminology isn’t uniform, and we make dialects for our company or industry. How’s that working for us? About as well as it did for those building the Tower of Babel.
My guest is Myles Younger, Head of Innovation and Insights at U of Digital. Since graduating from Northeasters 20 years ago, he’s been up and down the marketing industry block. He was a client-side marketer in the tech and financial services sectors, He founded and led an adtech company, Canned Banners, that was acquired. He worked as a VP at data consultancy MightyHive which became Media.Monks.
He is in a new role now at U of Digital, spearheading this education thought leadership to expand the company's educational offerings across different formats, learners, and markets
To me, he’s something of a modern-day David Ogilvy, who wrote his thoughts on his industry back in the day, in a book called “Confessions of an Ad Man”. Myles is just as outspoken on digital media and advertising topics, and the opinions he voices in trade publications and podcasts can come across as prophecies about this industry and sometimes pleas for how it could be better.
I caught up with him in Portland, OR, where he lives with his wife and three kids.
Timestamp/Chapters
0:00:00 Intro
0:03:25 Welcome Myles
0:04:55 Continuum of approaches to privacy
0:07:58 Our reliance on ad tech; its future
0:20:56 We can only go as fast as our people can
0:24:53 Tech debt we've brought on ourselves
0:31:50 PSA
0:32:37 Changes impacting platforms & ad agencies
0:42:44 Platforms exploiting advertisers in the name of Al
0:48:27 The good & bad of using their Cloud offerings
0:52:32 Best reaction is educating ourselves
1:00:00 How to reach out to Myles
Links to all People/Products/Concepts mentioned in the show appear within the Funnel Reboot site on Ep 184's shownotes page.