Sales and Marketing that’s Scalable, with Peter Fillmore
Funnel Reboot podcast
It goes without saying that the purpose of sales and marketing is to help a company grow. We create forecasts where revenue grows a hundred-thousand, a million, or 10 million dollars. But we expect to achieve that with incremental changes to our resources and tech-stacks. When Base 10 Math is used to express numbers that differ by orders of magnitude, we use exponents, noted with the letter N put in superscript (N stands for the Latin word numerus or number). N to the power of 5 is equal to a hundred-thousand, N to the power of 7 is equal to ten million. We don’t have to raise N...
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The Social Shift, with Katie Brinkley
Funnel Reboot podcast
Social media platforms can serve as both vibrant marketplaces and spaces for genuine social interaction, where consumers feel valued, while businesses boost engagement and sales. This picture may not look anything like the reality of social media that you see, but our guest will remind you that things haven’t always been this way. A short glance back of the Internet shows that in the year 2000 the Internet’s governing body actually had looked at using a citizen model to allow individuals who use the internet to kind of come together as a social contract and to decide how they would...
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Pushing back on AI campaigns with humans in the loop, with Lyndsey Maddox
Funnel Reboot podcast
Episode 229 We need to talk about what’s been happening with the use of AI on Google and Meta’s ad platforms. A few years ago, we were surgeons. We had the scalpel. We chose the exact keywords, the specific bid modifiers, the precise placements. Now? Google and Meta are basically telling us, "Hey, don't worry your pretty little human head about it. Just give us your credit card, a few grainy images, and a vague 'goal,' and we’ll take it from here." Performance Max (PMax) and Advantage+ are the ultimate "Trust Me, Bro" of the marketing world. They’ve turned "manual control" into a...
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Paid Traffic for Non-Profits, with Sean Moher
Funnel Reboot podcast
How do you amplify a message when you can’t lean on traditional justifications like “because we’ll make a profit out of this”? In the for-profit world, the justification for marketing spend is straightforward: you put money in to get more money out. But how do you amplify a message when you can’t lean on traditional bottom-line justifications? For non-profits, associations, and social enterprises, the "profit motive" is replaced by a mission, yet the fundamental challenge remains identical—you must find and keep your "customers," whether they are donors, members, or...
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Depositioning, with Todd Irwin
Funnel Reboot podcast
Episode 226 Positioning is an element that’s so foundational to Marketing, it’s taught in every introductory class alongside the "Four Ps" of marketing. Positioning is meant to describe the choices a brand makes to maximize how the market sees it. Positioning is very powerful because it can set perceptions that drive customer loyalty, strong demand, and the willingness to pay a premium price. But if all this is true, then why is the landscape littered with examples of where brands have flopped—cases where brand positioning actually caused a product to fail? Take...
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Tried and True Marketing Reads
Funnel Reboot podcast
Episode 225 At the time I’m recording this it’s a new year. This is a typical time when people plan what they’re going to achieve fitness-wise, financially and professionally. If you’re working on that last one and wonder about what marketing reads you should try, I have some marketing books that could do just the thing. There are Five in all. - Let’s dive right in. Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
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Mastering constraints of Healthcare Marketing, with Cindy Grabowski
Funnel Reboot podcast
Thinking up a new product and commercializing it is not easy. All products face Financial, Technological and of course Competitive market barriers. But doing this in the field of Healthcare is not like any other industry. In healthcare, there exist extra regulatory hurdles that make product innovation even more difficult. Before every medical device is introduced, they must find academics who will research them and publish articles that are heavily scrutinized by peers. Then they have to endure clinical screening before receiving government approval, which applies tight...
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The Classical Marketing book, with Anthony "Tas" Tasgal
Funnel Reboot podcast
The world we inhabit today is, in countless ways, an extended echo of breakthroughs made by two extraordinary cultures that came from a compact corner of the mediterranean between the 4th century BCE to the 2nd century of the current era. I’m talking about Greece and Rome, whose influence on contemporary language, thought, and culture is so deeply woven into the modern world that we navigate it every day without noticing. Taking just language, be it English, French, Spanish or Italian, they all use words with origins that tie back to ancient law, institutions, arts and sciences. The...
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Keeping the Revenue Engine Running, with Karl Ortmanns
Funnel Reboot podcast
We often hear marketers talk about how vital their work is to sales. What we don’t hear nearly as often is the reverse: how essential sales is to a well-functioning marketing team. If marketing creates the content, sales provides the context. And that context is what makes campaigns relevant, credible, and grounded in the real world. Sales teams feed marketing the on-the-ground truth—what prospects are actually saying, how they react to new pricing, and how they interpret a company's positioning in different segments. That’s especially clear when a business serving the SMB market tries...
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Brandjitsu, with Michael Dargie
Funnel Reboot podcast
Is your Brand truly memorable? Would a person who bought from you a year ago be able to recall your name or say what they found compelling about you? The reality is that a lot of brands are instantly forgettable. You don’t have to wallow in a world of Meh - you can turn your brand into something memorable - we’re going to hear a process that’s been codified in a book that came out in 2025 called BrandJitsu. . Listen in as we delve into the book’s process, which begins not with a funnel but with a Loop we’ve got to Embrace. We’ll hear how to plumb the depths of our brand...
info_outlineWe've all heard of 1970's Apollo 13 mission that was supposed to send a 3-man crew to the moon, but once NASA became aware of an on-board explosion, it became all about rescuing the crew.
Ron Howard's 1995 movie gives a glimpse of how mission control staff in Houston reacted to information about the explosion.
When an alarm on the command module flashed, signaling a power drop, Flight Director Gene Kranz (portrayed by Ed Harris) turned to the mission controller in charge of emergencies and said "is this an instrumentation problem, or are we looking at real power loss here?" That officer, named Sy Liebergot and played by the director’s brother Clive Howard said "It's, it's reading a quadruple failure - that can't happen! It's, it's got to be instrumentation."
But by following their procedures, NASA confirmed it wasn't an instrumentation problem, the ship had actually suffered a devastating explosion, and at that point they swung into rescue mode.
NASA aren't the only ones who, on seeing data put in front of them, are so quick to dismiss it.
Dashboards - and the work it takes to implement them - isn’t trivial. Yet many of them fail…meaning that once they’re built they never get looked at.
There are those who blame technical problems for this, but just like in Apollo 13, the main failures are due to people problems. The technology can be used to visualize exactly the operational data that people literally asked for…and present them with self-serve solutions, but they ignore the data, waving it away as some sort of instrumentation problem
Our guest is going to tell us the right way to pull off dashboard projects.
He’ll show how to engage the stakeholders to express what metrics they really need, ones that show how the organization is tracking towards reaching its vision.
Nicholas Kelly, currently the principal consultant and trainer at G&K Consulting, holds a Bachelor of Computer Science from University College Cork. Formerly a Deloitte Analytics Senior Manager, he specializes in designing and developing dashboards for major global companies, including banks and Formula 1 teams. Nick is a frequent speaker at international conferences, having trained thousands of professionals in data visualization and analytics adoption. As a management consultant, educator, and author, his focus is on teamwork, inventive methods, and bridging technical gaps to increase data literacy. He is also the creator of business board games and the author of the book "Delivering Data Analytics."
Let’s go to Seattle where I caught up with Nick Kelly.
Chapter Timestamps
00:00:00 - Intro
00:03:57 - Welcome Nick
00:08:18 - Why dashboard projects fail
00:34:46 - PSA
00:35:35 - Building the dashboard
00:57:12 - Where to get book; contact Nick
Links to everything mentioned in the show are on the Funnel Reboot site's page for Episode 190.