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ep34. (Blog) Does paying your dues pay off?

Provoking Your Greatness - Misti Burmeister

Release Date: 08/27/2014

The Real Magic Needed To Provoke Greatness in Your Team: An Interview with Lee Cockerell, former Executive Vice President (Retired & Inspired) Walt Disney World® Resort  show art The Real Magic Needed To Provoke Greatness in Your Team: An Interview with Lee Cockerell, former Executive Vice President (Retired & Inspired) Walt Disney World® Resort

Provoking Your Greatness - Misti Burmeister

Want employees who care greatly about creating remarkable results? Listen to this interview! Lee Cockerell is one of the most down-to-earth and transparent leaders I’ve been privileged to interview. Far beyond management and leadership, Lee got to the heart of what’s needed to provoke greatness in yourself and your team.   Enjoy!   Resources from the interview:   Learn more about Lee Cockerell’s speaking and online courses .   Here’s to your greatness,   Misti Burmeister

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A Simple Strategy to Get What You Want Out of Your Career show art A Simple Strategy to Get What You Want Out of Your Career

Provoking Your Greatness - Misti Burmeister

“Why don’t they put more time and attention to that client? If they don’t, they might lose them.”   “Can’t they see I would be excellent in that position? Why don’t they consider me?”   “Don’t they understand that if they’d just have more team building activities throughout the year everyone would work better together? Collaboration clearly improved after our yearly retreat.”   “Why don’t they spend a little extra money on the furniture in our waiting area? At least they could provide fresh tea/coffee and relaxing (or energizing) music for guests!...

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Provoking Your Greatness - Misti Burmeister

Running beneath the surface of our conscious awareness is a set of beliefs—sort of an autopilot of assumptions and expectations. The role models we’re exposed to as children, along with the stories we consistently hear, instruct our belief system and set us up to repeat patterns that create the results we see every day. Do you know the beliefs you bought into as a child that continue to create your current reality? I thought I did, and then I came face-to-face with the reality of an undesirable result I’ve recreated too many times to count. Frustrated and angry, I’ve found myself...

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Leadership: Here’s How Simple it is to Promote Team Cohesion show art Leadership: Here’s How Simple it is to Promote Team Cohesion

Provoking Your Greatness - Misti Burmeister

Why do leaders struggle to create collaborative work environments where team members step up and do whatever it takes to create remarkable results? Is it because they haven’t set a vision that is compelling enough? Maybe. Is it because they haven’t counseled their team enough about the importance of working together, despite the weekly—no daily—reminders? Probably not. Is it because the team hasn’t decided on a shared set of values? I doubt it. The biggest reason leaders struggle to rally a team is less about what they’re doing and more about what they’re allowing. While enjoying...

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Why Establishing Core Values is a Waste of Time and Money show art Why Establishing Core Values is a Waste of Time and Money

Provoking Your Greatness - Misti Burmeister

Company culture experts urge leaders to establish clearly defined values to serve as a guide for decisions and behaviors throughout an organization.    To ensure they have the best representation of the values shared among those in leadership, companies often spend gobs of cash and time on experts who ultimately produce a document aligning the most common ideals.    Mounted on the wall, and often on the website, these key words or phrases are meant to ensure everyone is on the same page about what’s expected and acceptable.   While these values are typically...

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Provoking Your Greatness - Misti Burmeister

  The greatest teachers in life are rarely the ones with great advice. They are remarkable role models who consistently show the way, while asking the kind of questions that stop us in our tracks. Their questions infect us with the kind of curiosity that leads us in the direction of our own answers.   You know the kind of person I’m talking about. Their question pierces through our internal chatter and commands the truth we’ve been searching for.   In November of 2016, I witnessed a teacher so committed to his craft that he not only showed the way, but provoked questions in...

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Provoking Your Greatness - Misti Burmeister

We shy away from sharing or expanding into what we have to offer in the most obscure ways. We think that getting out of our comfort zone means doing something big, which is exactly what keeps us trapped and doing what we’ve always done.   Finishing up lunch with a client at a nice restaurant in Baltimore, Maryland, I kept thinking about that beautiful basket of bread (that we didn’t even touch) going into the trash. While a business lunch is perhaps not the right environment to request a to-go box for the bread, I found myself imagining the delight of handing it off to a homeless...

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A Simple Strategy for Increasing Your Impact show art A Simple Strategy for Increasing Your Impact

Provoking Your Greatness - Misti Burmeister

In a rush to get from one experience to the next, we may miss the simple and seemingly superfluous opportunities to inspire greatness. Believing that inspiration only comes in oversized packages, we may forget to look for the tiny (barely noticeable, really) opportunities to inspire others into action.   Having an “off” day and needing a shift in scenery, I headed to the pool for a workout. The moment I pulled into the parking lot, I started talking myself out of swimming—“It’s been a rough day… I could just go across the street and grab a hot tea, read and relax,” I...

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Energy, Enthusiasm and Economic Downturns show art Energy, Enthusiasm and Economic Downturns

Provoking Your Greatness - Misti Burmeister

They should is a trap that kills enthusiasm and growth faster than any economic downturn ever could.   When you catch yourself thinking, “They should or shouldn’t,” stop and ask yourself, “How can I help them reach their goals?”   Consider letting go of the shoulds (work harder, pay their dues, respect me) and shouldn’ts (go above me, think so highly of themselves, be so lazy), and instead focus on communicating your vision while helping them reach their goals.   Their success is your success, regardless of whether you’re the boss or the employee. Embrace this...

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Provoking Your Greatness - Misti Burmeister

Greatness chases greatness. Companies and leaders in continuous pursuit of evolution (personal/company brand), worry more about keeping up with demand then poaching.   On the flipside, those who hoard resources and acknowledgment wind up losing their most precious assets to the competition.   Sitting in one of the nicest business clubs in Washington, DC, just before the start of an event, Lena, a fellow businesswoman, peeked over her computer and asked, “Excuse me, are you familiar with LinkedIn?”   “I’m no expert,” I said, “but what do you need?”   “If I...

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Mike Brannon, Vice President, Old Line Customer Meat Company, (parent company to Roseda Farm in Baltimore, Maryland) took hours out of his busy schedule to help me understand the farming business.

 

Last week, Mike and I drove to Annapolis where we met up with Steve and Jay, and the four of us headed toward Solomons Island. We boarded a boat, made our way to a crab-picking house, and finished the day with an oyster farm tour.

 

After our extraordinary adventure, during which Steve both entertained and educated us about sea life and the environment, I asked him about his background.

 

Teach a Man To Fish…

 

“I sold dead fish for 12 years,” he said.

 

“My days started at 6am, and didn’t finish until 6pm, Monday to Saturday. I would get up, work all day, come home, crash, and then get up and do it all over again. While we were closed on Sunday, sometimes one of my chefs would call last minute and ask for a large order for the very next day.”

 

Tired though he was, Steve would go into the plant late Saturday or early Sunday, fillet the number of fish needed, and personally deliver the fish to his chef in time for the event.  

 

12 years and thousands of dead fish later, hundreds of chefs throughout the area trusted and respected him, and counted on him as their sole fish provider.

 

“When I left to take this job,” he shared, “I made sure the new sales rep had all the details – the notes I’d taken about my customers. I kept track of each one of their hobbies, children’s names, their favorite …”

 

Steve probably knew more about each customer than they knew about themselves.

 

Not surprisingly, his current position as the Director of Fisheries Marketing for the Maryland Department of Natural Resources, was created just for him.

 

Curious, I asked him how much of a pay cut he took when he accepted this job. “$200K,” he said, “But I get vacation and a personal life now. And, I love this job!”

 

Fed For a Lifetime

 

Steve’s story inspired me. He had poured himself into a job he loved, devoted 100% of himself to his customers, and had given up much of his personal life.

 

Now that’s paying your dues.

 

His payoff? He wound up with a life he loves, work that matches his passion, and freedom to make whatever choices he wants.

 

“When you do everything you need to do right now, the day will come when you can do what you want to do, when you want to do it.” – Zig Ziglar

 

Instead of asking, “How do I achieve success?” maybe a better question is “What do I need to do more of to help my customer – or my boss – achieve success?” or “How can I help my customers – or my team – get the results they care about?”

 

Because the truth is, my customers (and leadership team) are not concerned with me - they’re concerned with the results I produce for them.  

 

Ultimately, my biggest take away from Steve was to care more about each customer’s success than about being successful - and success will find its way to you.

 

Join the Conversation: What do you think? Is “pay your dues” really code for “care moreabout your customer, your team, and the value you contribute?”

 

Thank you, Steve!

 

Looking to build an inspired, collaborative team? Contact Misti Burmeister today. She'll help you create the right culture and attract the right people.

 

Thanks to Dexter Britain and Gillycuddy for their music contribution and LN Lurie for producing this podcast.